It focuses on the important ideas of organic chemistry and backs them up with illustrations and challenging problems. The authors' acclaimed writing style makes this thorny subject easy to grasp and comprehend. The new edition brings the book to the forefront of the latest research developments.The book includes the ORGANIC VIEW CD, a browser-based study tool with animated 3D graphics, Drill/Review sections, and Practice Tests"The Chemistry of..." boxes throughout highlight biological and other real-world chemistryThis edition is completely up-to-date with the latest developments in the field

    Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces.This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.

    So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values.Grounded in both practice and scientific research, Bill Buxton s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, "smart" appliances, and things you only imagine in your dreamsThorough coverage of the design sketching method which helps easily build experience prototypes-without the effort of engineering prototypes which are difficult to abandonReaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and othersFull of case studies, examples, exercises, and projects, and access to video clips that demonstrate the principles and methods"

    He insists that such a move could bring new luster to a tired field, one that in some respects is among “the most backwards disciplines in the academy.” Literary study, he argues, has been random and unsystematic. For any given period scholars focus on a select group of a mere few hundred texts: the canon. As a result, they have allowed a narrow distorting slice of history to pass for the total picture.Moretti offers bar charts, maps, and time lines instead, developing the idea of “distant reading,” set forth in his path-breaking essay “Conjectures on World Literature,” into a full-blown experiment in literary historiography, where the canon disappears into the larger literary system. Charting entire genres—the epistolary, the gothic, and the historical novel—as well as the literary output of countries such as Japan, Italy, Spain, and Nigeria, he shows how literary history looks significantly different from what is commonly supposed and how the concept of aesthetic form can be radically redefined.

    It provides comprehensive coverage of the subject from basic principles to state-of-art concepts and applications. The objective is to give the reader a sound understanding of the principles and the basis for applying them in a variety of both product and nonproduct situations. While statistical techniques are emphasized throughout, the book has a strong engineering and management orientation. Guidelines are given throughout the book for selecting the proper type of statistical technique to use in a wide variety of product and nonproduct situations. By presenting theory, and supporting the theory with clear and relevant examples, Montgomery helps the reader to understand the big picture of important concepts. Updated to reflect contemporary practice and provide more information on management aspects of quality improvement.

    Join 39 contributors as they explain how they developed simple and elegant solutions on projects ranging from the Mars lander to a Radiohead video.With Beautiful Data, you will: Explore the opportunities and challenges involved in working with the vast number of datasets made available by the Web Learn how to visualize trends in urban crime, using maps and data mashups Discover the challenges of designing a data processing system that works within the constraints of space travel Learn how crowdsourcing and transparency have combined to advance the state of drug research Understand how new data can automatically trigger alerts when it matches or overlaps pre-existing data Learn about the massive infrastructure required to create, capture, and process DNA data That's only small sample of what you'll find in Beautiful Data. For anyone who handles data, this is a truly fascinating book. Contributors include:Nathan Yau Jonathan Follett and Matt Holm J.M. Hughes Raghu Ramakrishnan, Brian Cooper, and Utkarsh Srivastava Jeff Hammerbacher Jason Dykes and Jo Wood Jeff Jonas and Lisa Sokol Jud Valeski Alon Halevy and Jayant Madhavan Aaron Koblin with Valdean Klump Michal Migurski Jeff Heer Coco Krumme Peter Norvig Matt Wood and Ben Blackburne Jean-Claude Bradley, Rajarshi Guha, Andrew Lang, Pierre Lindenbaum, Cameron Neylon, Antony Williams, and Egon Willighagen Lukas Biewald and Brendan O'Connor Hadley Wickham, Deborah Swayne, and David Poole Andrew Gelman, Jonathan P. Kastellec, and Yair Ghitza Toby Segaran

    In this new Seventh Edition of his perennially successful social research text, author Russell K. Schutt continues to make research come alive through stories that illustrate the methods presented in each chapter, and hands-on exercises that help students learn by doing. Investigating the Social World helps readers understand research methods as an integrated whole, appreciate the value of both qualitative and quantitative methodologies, and understand the need to make ethical research decisions. New to this Edition: * upgraded coverage of research methods to include the spread of cell phones and the use of the Internet, including expanded coverage of Web surveys * larger page size in full color allows for better display of pedagogical features * new 'Research in the News' boxes included within chapters * more international examples * expanded statistics coverage now includes more coverage of inferenctial statistics and regression analysi

    You'll learn the tricks for fixing common problems, retouching secrets, how to colour correct any photo, and a whole chapter is dedicated to Photoshop special effects.

    With the advent of programmable shaders, a wide variety of new algorithms have arisen and evolved over the past few years. This edition discusses current, practical rendering methods used in games and other applications. It also presents a solid theoretical framework and relevant mathematics for the field of interactive computer graphics, all in an approachable style. The authors have made the figures used in the book available for download for fair use.: Download Figures

    Beautifully presented, it introduces the formation and function of blood cells and diseases that arise from dysfunction and disruption of these processes. Basic science, diagnostic tests and clinical features and management are all easily explained. The 5th edition has been reorganized to increase the focus on discrete disorders to show the increased understanding of the causation of blood disorders and improved diagnostic techniques and clinical management. A new standardized approach to describing disease and management has also been introduced. The authors' engaging style and inviting presentation continue to make Essential Haematology the perfect learning and reference text.Fully supported with downloadable figures from the book, along with a PDF of the captions, at www.wiley.com/go/essentialhaematology

    More importantly, this book provides a framework for thinking about computer organization and design that will enable the reader to continue the lifetime of learning necessary for staying at the forefront of this competitive discipline. --John Crawford Intel Fellow Director of Microprocessor Architecture, Intel The performance of software systems is dramatically affected by how well software designers understand the basic hardware technologies at work in a system. Similarly, hardware designers must understand the far reaching effects their design decisions have on software applications. For readers in either category, this classic introduction to the field provides a deep look into the computer. It demonstrates the relationship between the software and hardware and focuses on the foundational concepts that are the basis for current computer design. Using a distinctive learning by evolution approach the authors present each idea from its first principles, guiding readers through a series of worked examples that incrementally add more complex instructions until they ha

    Using contemporary design as a vehicle to describe production processes, this book covers a broad range of almost 90 production methods with descriptive text, specially commissioned diagrams, product shots, and photographs of the manufacturing process. It will appeal not only to product designers involved in lighting, consumer electronics, packaging, domestic accessories and tableware, but also to interior designers, furniture and graphic designers who need access to a range of production methods, as well as to all students of design.

    Beginners will find that its careful explanations and interesting examples make Lisp programming easy to learn. Professional programmers will appreciate its thorough, practical approach.FEATURES:• An up-to-date reference manual for ANSI Common Lisp.• An in-depth look at object-oriented programming. Explains the Common Lisp Object System (CLOS), and also shows how to write your own object-oriented language.• Over 20 substantial examples, including programs for ray-tracing, text generation, pattern-matching, logical inference, generating HTML, sorting and searching, file I/O, compression, and date arithmetic.• Special attention to critical concepts, including prefix syntax, code vs. data, recursion, functional programming, types, implicit pointers, dynamic allocation, closures, macros, class precedence, and generic functions vs. message-passing.• A complete guide to optimization.• The clearest and most thorough explanation of macros in any introductory book.• Examples that illustrate Lisp programming styles, including rapid prototyping, bottom-up programming, object-oriented programming, and embedded languages.• An appendix on debugging, with examples of common errors.

    

     Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.   Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.  This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary design teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design is an essential resource for designers of all levels and specializations.