Book picks similar to
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Corey Rabazinski
business
marketing
audible
non-fiction
Shark Tank Jump Start Your Business: How to Launch and Grow a Business from Concept to Cash
Michael Parrish DuDell - 2013
Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to:Determine whether they're compatible with the life of a small business ownerShape a marketable idea and craft a business model around itPlan for a launchRun a business without breaking the bank (or burning themselves out)Create a growth plan that will help them handle and harness successPitch an idea or business plan like a proResponding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.
Management in 10 Words
Terry Leahy - 2012
As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.
He Swam with Sharks for an Ice-Cream
Dhaval Bhatia - 2010
Setting the Table: The Transforming Power of Hospitality in Business
Danny Meyer - 2006
Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.
Principles of Product Management: How to Land a PM Job and Launch Your Product Career
Peter Yang - 2019
The book has three parts:
Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed.
Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.
Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each.
Hear directly from product leaders at Airbnb, Amazon, Google, and more on:
How to overcome challenging situations from a VP of Product at Amazon.
How to build a great product roadmap from product leaders at LinkedIn and Airbnb.
How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies.
How PMs can grow their career from a Director at Instagram and Twitter.
Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews
The Midas Touch - 99 Pages To Acquire The Art Alchemy & Forge Champions
Sheetal Nair - 2020
This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath | Key Takeaways, Analysis & Review
Eureka Books - 2015
Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act—so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group’s psyche to get the process of change underway, then harness its rational side to give this change a concerted direction… This companion to Switch includes:
Overview of the book
Important People
Key Takeaways
Analysis of Key Takeaways
and much more!
Self-Publishing: The Secret Guide To Becoming A Best Seller
Richard McCartney - 2016
It takes an incredible lot of time, and often for no measurable results in sales. Some of you may have spent hours, days, weeks, even months, writing blogs, getting active on Facebook and Twitter in order to promote your book. Then you look at your sales figures for the last weeks or months, and your heart sinks. Why isn’t this working? So, have you ever wondered how other books seem to come out of nowhere and become Best Sellers? Ever suspected that there are some tricks you don’t know about that others are using to promote their book? Well, you would be right. In this book I’m going to show you the secrets many of the more successful authors use to help promote and sell their books on Amazon. These are rock solid proven methods that are sure to make your book more visible on the only online store that counts – Amazon. This Secret Guide To Becoming A Best Seller reveals many of the lesser known tactics to promoting your Book on Amazon, including: The Best Way To Promote Your Book The Wrong Way To Promote Your Book What They Won't Tell You About Promoting Your Book How To Measure The Effectiveness Of Your Marketing Campaigns Finding The Best Revenue Opportunities Finding Engaged Readers Who Will Read Your Book How The Best Seller System Works What It Takes To Get You There Hot New Releases - How To Get Your Book There Investigating The Secrets Of Amazon's Search Box The Best Ways To Advertise Your Book To New Readers Book Reviews And Why They Are So Important And More … This book is literally a secret guide to your biggest challenge on Amazon: getting discovered.
Built to Sell: Creating a Business That Can Thrive Without You
John Warrillow - 2010
Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Freakonomics: Rejuvenating the Self-Destructive Global Economy
Dan Nathaniel Brown - 2006
The Indigo Story: Inside the Upstart that Redefined Indian Aviation
Shelley Vishwajeet - 2018
books
Retire Inspired: It's Not an Age, It's a Financial Number
Chris Hogan - 2016
But for too many Americans, that's the fate that awaits unless they take steps now to plan for the future.Whether you’re twenty-five and starting your first job or fifty-five and watching the career clock start to wind down, today is the day to get serious about your retirement.In Retire Inspired, Chris Hogan teaches that retirement isn’t an age; it’s a financial number—an amount you need to live the life in retirement that you’ve always dreamed of. With clear investing concepts and strategies, Chris will educate and empower you to make your own investing decisions, set reasonable expectations for your spouse and family, and build a dream team of experts to get you there.You don’t have to retire broke, stressed, and working long after you want to. You can retire inspired!
Case in Point 9: Complete Case Interview Preparation
Marc P. Cosentino - 2016
He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, ten case starts exercises and 21 ways to cut costs, plus much, much more!
Rolling with the Punchlines: A Memoir
Urzila Carlson - 2020
Urzila talks candidly about her childhood with a great family, apart from her abusive dad, and about growing up in South Africa. She shares crazy but true tales about her OE, her move to New Zealand, coming out, getting married and having children, and her life in comedy. This is a great listen from one of our most loved and most popular comedians.
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt - 2019
While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.