Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

    This volume (1) focuses on the traits, habits, and skills to start forming before you enter the business. This is the top producer starter kit. This book is about putting you on a path to success prior even to being licensed. Loaded with specific actions to take today, actions that will improve your value to clients and employers alike. Are you ready to Be the Better Broker?

    Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    It feels so authentic . . . Encompassing and inclusive . . . Reads beautifully and fluidly and feels like having a chat with your best friend' - Elizabeth Day on HOW TO FAIL'The book is a triumph...an accessible insight into the woman behind the brand' Grazia________________________Have you ever found yourself in that moment where you just wonder - what's next? I could carry on as I am but there's a yearning for something else. That's where this book started for me...Presenter. Fashion icon. Wife. Mother. Holly Willoughby lights up the nation's TV screens every day but, like all of us, she has struggled with moments of self-doubt, feelings of guilt, anger and detachment. Here she shares how she has learned to reconnect with herself in order to face her fears head on. With her trademark warmth, Holly shows how listening to her inner voice and celebrating life's little moments of beauty and joy - like looking up at the moon or finding the perfect red lipstick - helped her feel whole again. Reflections is an empathetic, encouraging book that will inspire you to live your most beautiful, authentic life.WHAT READERS ARE SAYING:-'I rarely read and read this book in two days! Much of what Holly wrote about resonated with me and I've taken so much practical advice away with me.'-'Like little snippets of therapy'-'This book is brilliant. Holly addresses many things that we all face in life and gives her best advice on how to overcome them. Fantastic for anyone but mostly anyone who suffers any kind of anxieties or self consciousness. -'Amazing . . . Holly is just fabulous and I can't put it down, so nice to know we aren't in this journey alone' -'So beautifully written and relatable in lots of ways. It will be a book that I am sure I will keep taking off of my book shelf to keep going back to read for a long time'

    When John Hargrave first invested in cryptocurrency, the price of a single bitcoin was about $125; a few years later, that same bitcoin was worth $20,000. He wasn’t alone: this flood of new money is like the early days of the Internet, creating a new breed of “blockchain billionaires.” Sir John has unlocked their secrets. In Blockchain for Everyone, Sir John reveals the formula for investing in bitcoin and blockchain, using real-life stories, easy-to-understand examples, and a healthy helping of humor. Packed with illustrations, Blockchain for Everyone explains how (and when) to buy bitcoin, cryptocurrencies, and other blockchain assets, with step-by-step instructions. Blockchain for Everyone is the first blockchain investing book written for the layperson: a guide that helps everyone understand how to build wealth wisely. It’s the new investing manifesto!

    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

    

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Reprint. 25,000 first printing.

    Russell Brunson, CEO and co-founder of the million-dollar company ClickFunnels, applies classic and foundational direct marketing techniques from newspapers, TV, radio, and direct mail to online businesses so you can get more traffic, leads, and sales to your website or funnel. Evergreen, relevant, yet no less urgent for its significance, this business guide will provide the online entrepreneur with a key cornerstone to success.

    And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

    A young and talented eye surgeon, he accepted a job with an established eye surgeon to take over his pediatric patients. “It’s a beautiful place,” Stidham told a friend. “I can live right there by the mountains and go hiking. It’s a great deal for me there. The partner I’ll be working with is ultracool. He’s giving me the keys to the kingdom.”Brad Schwartz, the doctor who hired Brian, was ambitious and possessed surgical skills few others had. But he was a troubled man.Within a year of Stidham’s arrival in Tucson, the medical relationship would be severed by Schwartz’s personal troubles. Stidham broke away to start his own practice. Rumors abounded within the medical community that Schwartz was incensed and considered the departure a betrayal. His rage grew, even driving a wedge between him and his fiancée, Lourdes Lopez, a former prosecutor.Three years after Stidham moved to Tucson, his life ended in an empty, darkened parking lot. But who would murder such a nice man in such a violent manner? Lourdes, who had witnessed Schwartz’s toxic rage toward his former partner, feared she knew. But would her suspicions be enough to catch the killer? Find out in TOXIC RAGE.

    Some of the positive tools you can use include visualization, hypnosis, and your innate psychic ability. Sylvia guides you through an actual psychic reading step-by-step in preparation to do your own, and she also presents three meditative prayers to help you connect with the Divine.In addition, Sylvia discusses how to use faith and clear emotions to contact your spirit guide and your angels; and offers healing and hypnosis techniques to help you recenter yourself, recharge your inner power, and spiritually release the negativity that has been absorbed into your cells throughout your life. With Sylvia's assistance, you can actually feel intense holy light moving through your body, dissolving years of blockage.