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On Target: How the World's Hottest Retailer Hit a Bull's-Eye
Laura Rowley - 2003
On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Operation Broken Reed: Truman's Secret North Korean Spy Mission That Averted World War III
Arthur L. Boyd - 2007
So valuable were the mission's findings about the North Korean-Soviet-Chinese alliance that it is no stretch to say they prevented World War III. Only one man — sworn to secrecy for a half-century—survived Operation Broken Reed. Arthur Boyd recalls his role as cryptographer on a team of Army Rangers, Navy Frogmen, Air Force officers, and CIA operatives that posed as the captured crew of a B-29 bomber in January 1952. Given cover names and cyanide capsules in case of discovery, the men were transported by Chinese Nationalists wearing Communist uniforms across North Korea, where undercover allies delivered information about troop strengths, weaponry, and intention. Fraught with danger, the mission came apart on its last day when the Americans came under fire from Chinese forces wise to the operation. The members of Broken Reed supplied Truman with proof of massive Chinese and Soviet buildups and a heavy Soviet bomber group in Manchuria, fully loaded with atomic weapons. With the potential destruction of the world outlined in front of him, Truman chose not to escalate the Korean War, saving millions of lives.
From the Graveyard of the Arousal Industry
Justin Pearson - 2010
There, he fell in with a subculture of young musicians playing some of the most original and brutal music in the world. Turns out the chaos of Pearson’s bands — The Locust, Swing Kids, and Some Girls — is nothing compared to the madness of his life.An icon of the West Coast noise and punk scene, Pearson managed to arrive at adulthood by outsmarting skinheads and dodging equally threatening violence at home. Once there, the struggle continued, with Pearson getting beat up on Jerry Springer and, on more than one occasion, chased out of town by ferociously angry audiences.From the Graveyard of the Arousal Industry is the outrageously candid story of Pearson’s life. In loving, meticulous detail, Pearson gives readers the dirt behind each rivalry, riff, and lineup change.
As The Days of Noah Were: The Sons of God and The Coming Apocalypse
Dante Fortson - 2010
During our journey we will explore stories from Babylon, Greece, Ireland, Ethiopia, and various other cultures to fill in the missing pieces to one of the biggest mysteries on our planet. This 2nd Edition includes 40+ hours of additional audio and video content for your enjoyment. Make sure you download a free QR code scanner for your smart phone or tablet so you can take full advantage of the features in this book.
Pure Baseball
Keith Hernandez - 1994
Hernandez provides commentary on two ball games in the 1993 season : a Philles-Braves match-up and an extra innings battle between the Tigers and the Yankees. [He] examines the overall strategies of the game and offers good analyses of fielding techniques, base stealing, lineups, umpiring etiquette, double-steal rundowns, hit-and-runs, signals, infield shifts and more. His most intense and incisive analysis, however, is saved for the psychology of the pitcher-hitter duels. No matter where you are watching, you will never again see the game in the same way."-- Playboy"Keith Hernandez, it turns out, is even smarter than we thought he was in the Mets' glory years. All the subtleties of baseball are revealed as the two games unfold. Mr. Hernandez's opinions and pet-peeves--intentional walks, early-inning sacrifices, throwing fastballs to prevent stolen bases, large gaps in the outfield, pitchers who 'nibble. nibble, nibble,"--are well thought out and clearly articulated. [He] is particularly strong in analyzing the cat-and-mouse game played between pitchers and hitters as the count shifts the odds back and forth."-- New York Times Book Review "An MVP of a guide to the national pastime from savvy 17-year veteran of the major leagues who remains an ardent fan in retirement. Hernandez came up with an angle that works to near perfection: tellingly detailed start-to-finish accounts of two games played midway through the 1993 baseball season."-- Kirkus Reviews(starred)
Next Level Magic: A Guide to Mastering the Magic the Gathering™ Card Game
Patrick Chapin
Next Level Magic is a comprehensive course on realizing your goals in playing Magic the Gathering.
The Intrepid Woman's Guide to Van Dwelling: Practical Information to Customize a Chic Home on Wheels & Successfully Transition to an Awesome Mobile Lifestyle
Jess Ward - 2015
Are you gutsy enough to try it? Rouse your inner gypsy/rebel with this intimate introduction to van dwelling. It’s stocked with DIY tips and tricks for turning a vehicle into a home (on any budget) and emotional resources to gracefully sidestep the psychological pitfalls of such an unconventional lifestyle. With concrete advice and personal reflection from an experienced solo van dweller, this guide thoroughly covers the basics of everyday life in a van with a refreshing twist of self-empowerment and a whole lotta sass.Topics covered inside: -- vehicle selection-- DIY ideas for customizing your mobile abode-- ventilation-- parking tips-- showering and toilet needs-- safety for solos-- earning an income-- mental health as a van dweller...and much more!
Anne Williams - With Hope in Her Heart
Sara Williams - 2013
Kevin’s mum, Anne, was not there to answer his call but she never let her son down. From that fateful day, April 15, 1989, she embarked on a remarkable 24-year battle to see justice done. Convinced of a cover-up by the powers that be, she left no stone unturned in her quest to uncover the truth. It was a campaign that she fought to her dying day, succumbing to cancer at the age of 62 in April, 2013. Anne’s efforts had not been in vain. Just months earlier, a historic breakthrough saw the original inquest verdicts quashed, following a public apology to the Hillsborough families by Prime Minister David Cameron. Her daughter Sara, Kevin’s sister, was with Anne every step of the way. Now, with the help of personal recollections penned by her mum in her final months, she tells the real story of Anne’s remarkable journey – her spirit in the face of the many setbacks and her defiant refusal to accept defeat. Anne’s final message before losing her fight for life was ‘I never walked alone’. This book is dedicated to everyone who has ever fought for justice in the name of the 96.Copyright: All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission in writing of the copyright holders, nor be otherwise circulated in any form of binding or cover other than in which it is published and without a similar condition being imposed on the subsequent publisher.
Center of Attention: A True Crime Memoir
Jami D. Brown Martin - 2020
The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.
Just Feed Me: Simply Delicious Recipes from My Heart to Your Plate
Jessie James Decker - 2020
Along the way she also shared some of her favorite recipes from home, showcasing the mouthwatering food that has nourished and delighted her family, leaving readers hungry for more of her home-cooking secrets. In this, her first cookbook, Jessie goes even further, opening her kitchen cabinets and inviting fans to sit for a spell and enjoy a great meal at the Decker dinner table. Just Feed Me gives fans what they want—simply delicious meals from the heart. Jessie shares down-home and simple-to-make recipes for drinks, appetizers, and full dinners—many Italian, Southern and Cajun dishes which were handed down to her from her mom. She also offers advice and inspiration for creating the warm, appealing scents and savory feel of her own kitchen, the heart of her household. Aspirational, beautiful, with fun, fast, and flavorful recipes, Just Feed Me is a family-friendly cookbook and keepsake that will leave Jessie fans asking for second helpings.
The Book of Ratings: Opinions, Grades, and Assessments of Everything Worth Thinking about
Lore Fitzgerald Sjoberg - 2002
Koalas look cuddly, but they're actually irritable, solitary beasts who do not want belly rubs. What kind of mocking god created creatures with poofy ears and big black noses that don't want belly rubs? BOpossums: North America gets one lousy marsupial, and let's just say it's not going to win any beauty contests. Or even not-ugly contests. C−Wombats: "Wombat" is a great name. It's got a "wom" and a "bat," and an "omba." They're kind of nondescript animals, cute in a generic pudgy mammal way, but their name spelled backward is "tabmow," and that makes all the difference. AThe Book of Ratings is hysterically arbitrary and undeniably infectious.
Lonely Planet Sri Lanka
Lonely Planet - 1996
Follow in the footsteps of Buddha and modern-day pilgrims to the summit of Adam's Peak, wander the crumbling ruins and lost cities of the cultural triangle in the heart of the island or explore undiscovered beaches on the recently reopened east coast; all with your trusted travel companion. Get to the heart of Sri Lanka and begin your journey now!Inside Lonely Planet's Sri Lanka Travel Guide:Colour maps and images throughoutHighlights and itineraries help you tailor your trip to your personal needs and interestsInsider tips to save time and money and get around like a local, avoiding crowds and trouble spotsEssential info at your fingertips - hours of operation, phone numbers, websites, transit tips, pricesHonest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks missCultural insights give you a richer, more rewarding travel experience - tea, cuisine, wildlife, historyMore than 50 mapsCovers Colombo, Galle, South, West and East coasts, the hill country, Jaffna, the ancient cities and moreAuthors: Written and researched by Lonely Planet, Ryan Ver Berkmoes, Stuart Butler, Iain Stewart.About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.
Losing Isn't Everything: The Untold Stories and Hidden Lessons Behind the Toughest Losses in Sports History
Curt Menefee - 2016
Yet lost are the stories on the other side of these history-making moments, the athletes who experienced not transcendent glory but crushing disappointment: the cornerback who missed the tackle on the big touchdown; the relief pitcher who lost the series; the world-record holding Olympian who fell on the ice.In Losing Isn’t Everything, famed sportscaster Curt Menefee, joined by bestselling writer Michael Arkush, examines a range of signature "disappointments" from the wide world of sports, interviewing the subject at the heart of each loss and uncovering what it means—months, years, or decades later—to be associated with failure. While history is written by the victorious, Menefee argues that these moments when an athlete has fallen short are equally valuable to sports history, offering deep insights into the individuals who suffered them and about humanity itself.Telling the losing stories behind such famous moments as the Patriots’ Rodney Harrison guarding the Giants' David Tyree during the "Helmet Catch" in Super Bowl XLII, Mary Decker’s fall in the 1984 Olympic 1500m, and Craig Ehlo who gave up "The Shot" to Michael Jordan in the 1989 NBA playoffs, Menefee examines the legacy of the hardest loses, revealing the unique path that athletes have to walk after they lose on their sport’s biggest stage. Shedding new light some of the most accepted scapegoat stories in the sports cannon, he also revisits both the Baltimore Colts' loss to the Jets in Super Bowl III, as well as the Red Sox loss in the 1986 World Series, showing why, despite years of humiliation, it might not be all Bill Buckner's fault.Illustrated with sixteen pages of color photos, this considered and compassionate study offers invaluable lessons about pain, resilience, disappointment, remorse, and acceptance that can help us look at our lives and ourselves in a profound new way.
How to Move to Canada: A Discontented American's Guide to Canadian Relocation
André Du Broc - 2016
If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.
Treasure in a Cornfield: The Discovery and Excavation of the Steamboat Arabia
Greg Hawley - 1998
On September 5, 1856, a submerged walnut tree pierced her hull, sinking the Arabia one-half mile below Parkville, Missouri. In time the river changed course, leaving the Arabia and her priceless freight deep beneath a Kansas farm field...The Arabia and her treasure seemed lost forever. Then, in 1988, four men and their families dedicated themselves to achieve what others could not; to recover the treasure from the Great White Arabia. Treasure hunter Greg Hawley chronicles his amazing story of perseverance and discovery. Lavishly illustrated and carefully documented, this book is a page turning adventure that immerses the reader into the thrilling discovery of buried treasure.