Book picks similar to
Whiff!: The Revolution of Scent Communication in the Information Age by C. Russell Brumfield
communication
communication-interpersonal
library-byu-idaho
marketing
LinkedIn Riches: How to Leverage the World's Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue!
John Nemo - 2014
I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith - 1997
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
Marketing Imagination
Theodore Levitt - 1983
He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
The Covert Narcissist: Recognizing the Most Dangerous Subtle Form of Narcissism and Recovering from Emotionally Abusive Relationships
Theresa J. Covert - 2019
Narcissistic Victim Syndrome is not officially recognised, nor is it widely even known.Even when it is accepted, recognised and known not many people seem to know what to DO ABOUT IT to heal it... The fact is being in a relationship with a narcissist over a long period of time has long lasting traumatic effects that can be extremely catastrophic to the person suffering them.DO THE FOLLOWING SYMPTOMS SOUND FAMILIAR?- Ruined self confidence- Doubting yourself and your sanity- Mood swings- Sleeplessness- Extreme weight loss or weight gain- Uncharacteristic jealousy/ insecurity- Feeling like you don't know the difference between right and wrong- Extreme paranoia (being turned into an obsessive detective)- Endless, repetitive obsessive thinking about your ex- Constantly trying to find explanations for what has happened- Feelings of helplessness and despair- A desire to self isolate- Feeling desperately misunderstood- Overwhelming feelings of loss and grief- Extreme bouts of rage- An inability to be comfortable with yourself- Strange dreamsThe list goes on....
"NOBODY UNDERSTANDS!"
I hear this frustrated cry from abused people a lot.I felt the same way when I was recovering from emotional abuse at the hands of a narcissistic/borderline psychopath. If you try and tell people who have NO EXPERIENCE with a narcissist (there is no experience like being with a narcissist, its not their fault they can't understand) about it they will either deny your experience, tell you you are exaggerating or look at you like you were crazy.Covert Narcissists dangle their vulnerability in front of you as bait, just waiting for your good nurturing mothering/fathering instincts to kick in and rescue the poor little lost child they are presenting to you.
But beneath the mask of a shy, vulnerable and "good person" something far more sinister lurks.
And this what makes covert narcissism so damaging and dangerous: the nature of the disorder is such that you are brainwashed into thinking you are dealing with a human being with a morality, perhaps even a "pillar of the community".OFT REPEATED MYTHS OF THE INTERNET ABOUT NARCISSISTS:You are Told Narcissists are always brash, loud, assertive, flashy and Confident.The problem is Coverts are quiet, insecure and passive.You are Told Narcissists will never apologise for things they do.The problem is Coverts can learn that a quick and TOTAL apology is a really slick way of getting their target to "go back to sleep" if it looks like they are waking up.You are told: Narcissists can be detected because they will always tell you how amazing they are and by bragging about their achievements.The problem is Coverts are known for presenting themselves as vulnerable victims who can even use that vulnerability as a hook to bait you in!WHAT YOU NEED NOW: - Someone who has been through the same experiences you have and understands them from the inside.-Someone who has the knowledge, training, education and experience working on himself and others to lead you through the emotional sh*tstorm that breaking with a narcissist can create.What are you waiting for? Scroll Up, Click on the "Buy Now" button!
Covert Narcissist: Uncover the Covert Narcissist’s Manipulation Tactics, It’s Effects on the Brain, and the Road to Recovery (Passive Aggressive, Psychological Abuse, Toxic Relationships, Healing,)
Grace Lewis - 2019
You have survived 100% of your worst days. My relationship with my covert narcissist left me confused, broken, and utterly drained. I didn’t think anyone could ever understand what I went through. Trying to explain it was hard enough. He didn’t yell, he didn’t hit, yet no one had ever caused me so much pain and then turned around and said I had only myself to blame. That’s what makes covert narcissists so dangerous, they’re so subtle and quiet, masters of deceit. If you feel like you have been pushed to the brink of insanity, losing control, forgetting who you even are I want to let you know that you are not alone. What helped me eventually overcome my deep attachment to my narc was understanding how the mind of a narcissist works and understanding what was going on in my own head while all of this was happening. By identifying the nature of the covert narcissist, recognizing the abuse cycle, and understanding the manipulation tactics I was able to finally stop the madness inside my head. In this book I go over all these points as well as reasons why we’re attracted to the narcissist, why they’re attracted to us, and most importantly tips on moving on after experiencing this type of abuse. Here Is A Preview Of What You'll Learn...
The Abuse Cycle
Manipulation Tactics
Brain Chemistry and Abuse
Why We're Attracted To and Who Attracts The Narcissist
Tools for Recovery
Don't let the covert narcissist fool you any longer , download your copy today! Available now for only $0.99!
I Can See You Naked
Ron Hoff - 1988
In this revised edition of "I Can See You Naked" - a delightful guide to presentations of all kinds - Ron Hoff begins by dismissing the technique. "Never talk to a naked audience," is his advice. It's too distracting. "I Can See You Naked" is the first book on making presentations that doesn't read like a textbook. The first book to sound like a presentation, look like a presentation, and "play" like a presentation. It is, in fact, a funny, irreverent, entertaining, and highly effective presentation on presentations. And it is a publishing success story - the first edition went back to press seven times and sold well over 100,000 copies. It has been a selection of sixteen book clubs. After four years of success, "I Can See You Naked" is now even better. This fearless new edition of the national bestseller on making great presentations has been extensively revised by author Ron Hoff, making it 25 percent larger than the first edition. It features 16 emphatic new chapters, new illustrations by Barrie Maguire, new photographs, new sidebars and panels, new nuggets to treasure, and scores of ideas ready for use in your next presentation. Why a revised edition? Because a lot has happened to presentations in four years. New to this edition are dynamic new chapters including "The Deadly Game" - how to win competitive presentations; Stand or sit? What's a presenter to do?; "How do you create excitement if you're not Madonna, Prince, or Zig Ziglar?"; "Great props don't have to be proper"; How to make a speech in a strange hotel; Questions that often float through the minds of audiences; Ten points to pin to the wall before your next one-on-one and a guide to "relationships" - the hot, new word in making presentations. Packed with insightful case studies, and personal anecdotes, "I Can See You Naked" clearly and succinctly addresses a Ann
Communication Skills Training: How to Talk to Anyone, Connect Effortlessly, Develop Charisma, and Become a People Person
James W. Williams - 2020
The Art of Social Media: Power Tips for Power Users
Guy Kawasaki - 2014
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/
7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone
James C. Crimmins - 2016
It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards - 2016
How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results...Every Day!
Timothy L. Templeton - 1999
A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema - from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday - 2013
A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
Lucas Weber - 2017
This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi - 2015
Learn how to build an online content platform that attracts new customers!
Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all. Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. You’ll discover how to: Develop a model that creates an audience of future buyers Formulate a plan for social media sharing and search engine optimization Learn the six steps that power today’s fastest growing businesses Catapult your company from micro status to becoming the leading industry player
Guide to Managerial Communication (Guide to Business Communication Series)
Mary Munter - 1982
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.