Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    The examples use the language of real-life situations. This new edition also makes difficult topics, like the difference between mood and tense, even easier to understand. Numerous fill-in-the-blank and other exercises with delayed answers help cut down the time it takes readers to gain proficiency and confidence communicating in French.

    Standards of morality and social conventions changed dramatically during the 19th century – and most of the people engaged in recording and commenting upon Highland life and tradition were puritanical ministers and priests who left out the racy bits. So, while there are many useful books that provide a wide range of Scottish Gaelic vocabulary to express many aspects of daily life – for the most part, they leave out the naughty bits.

    Replete with illustrative scenarios and topics for discussion and writing, this professional title provides the pedagogical overview that ESL/EFL teachers need to teach with Atlas, Go For It!, Listen In, and Expressions!

    With an emphasis on critical self-reflection, Reflect & Relate gives students the practical skills to work through life's many challenges using better interpersonal communication. The sound theory, clear explanations, lively writing, practical activities, and vibrant design all work toward a single goal: Teaching students to make better communication choices so they can build happier and healthier interpersonal relationships.

    It will help them speak standard American English with clarity, confidence, and accuracy. Specific exercises concentrate on vowel sounds, problematic consonants such as V, W, B, TH, and the American R, employ correct syllable stress, link words for smoother speech flow, use common word contractions such as won't instead of will not, and more. Additional topics that often confuse ESL students are also discussed and explained. They include distinguishing between casual and formal speech, homophones (for instance, they're and there), recognizing words with silent letters (comb, receipt, and others), and avoiding embarrassing pronunciation mistakes, such as mixing up party and potty. Students are familiarized with many irregular English spelling rules and exceptions, and are shown how such irregularities can contribute to pronunciation errors. A native language guide references problematic accent issues of 13 different language backgrounds. Correct lip and tongue positions for all sounds are discussed in detail. Enclosed with the book are four compact discs that use male and female voices to coach correct American-style pronunciation.

    The latest edition of "Essential Idioms in English" remains the resource of choice for mastering more than 500 common English idioms, phrasal verbs, and collocations. "Essential Idioms in English "thoroughly defines and illustrates each idiom, then reinforces its meaning and usage with multiple-choice, true-false, fill-in-the-blank, and matching exercises.

    This Contracts primer is vastly uncluttered - one that picks up the main themes in the first-year Contracts course, together with related cases.

    Variant dialectic forms are given, together with variant forms found in the same dialect. Purely poetic words and words not common in prose are indicated, and references are given to the passages in which they occur. First published in 1894, this is a reprint of the fourth edition (Cambridge University Press, 1960).

    Whether you're on a training course or have already started teaching, this book will help launch your career and give you the confidence and expertise you need to be a brilliant teacher.Make an educated decision - decide between the various courses, qualifications and job locations available to youStart from scratch - plan well-structured lessons and develop successful and effective teaching techniquesFocus on skills - from reading and writing, to listening and speaking, get your students sounding and feeling fluentGet your head around grammar - teach students to put sentences together, recognise tenses and use adjectives and adverbsAll shapes and sizes - tailor your lessons to younger learners, one-to-ones, exam classes and Business English learners Open the book and find: TEFL, TESOL, EFL - what all the acronyms mean The best course books and materials to supplement your teaching Advice on running your class and handling difficulties Lesson plans that you can use in the classroom Activities and exercises to keep your students on their toes Constructive ways to correct and assess your students' performance Ways to inject some fun into your classes Insider information on the best jobs around the world 'An invaluable manual for anyone thinking of embarking on a TEFL journey. Michelle Maxom's step-by-step guide provides practical tips to get you started and offers key advice to help unleash the creative English language teacher within.' - Claire Woollam, Director of Studies & a Teacher Trainer at Language Link London

    The book can be used as a reader in first- and second-year Korean language courses or by anyone who wishes to learn about Korean folktales and traditional Korean culture.This elegantly illustrated volume is designed to help language learners expand their vocabulary and to develop a basic familiarity with Korean culture. The stories gradually increase in length and complexity throughout the book as the reader improves their vocabulary and understanding of the language. After the first few stories, the reader is asked to use the vocabulary in speaking and writing exercises. By reading these classic stories, they also are given a window into Korean culture and learn to appreciate the uniqueness of the country--which provides greater motivation to continue learning the difficult language.Cultural notes and discussion questions further reinforce one's understanding of the stories, and bolster one's language skills. Korean-English and English-Korean glossaries are included as well as an overview of the Korean Hangeul script.Online audio recordings by native speakers help readers improve their pronunciation and inflection, and can be accessed at tuttlepublishing.com/downloadable-con....

    Designed to provide the student with an excellent command of basic Russian (the equivalent of A’ level standard) the book features thirty lessons punctuated by revision exercises to ensure you have fully understood what you have learned. The emphasis is on acquiring vocabulary, experiencing conversational language and learning useful grammar. The book also includes a vocabulary of 1,500 words and a glossary of grammatical terms.

    In Literature and Its Writers, Ann and Samuel Charters complement a rich and varied selection of stories, poems, and plays with an unparalleled array of commentaries about that literature by the writers themselves. Such "writer talk" inspires students to respond as it models ways for them to enter the conversation. In the sixth edition, the Charters continue to entice students to join the conversation, with adventurous and intriguing new literary works, more detailed coverage of literary elements, and more help with reading and writing.This anthology is now available with video! Learn more about VideoCentral for Literature.

    The readings have broad anthropological appeal, emphasizing cultural anthropology in the North American and European traditions.Thematic coverage begins with nineteenth-century foundations and forerunners, before moving on to the early and mid-twentieth century when anthropology comes of age. The last section looks at numerous late twentieth-century and early twenty-first-centurydevelopments in anthropological theory, including feminist anthropology, postmodernity, medical anthropology, and globalization. "

    It is designed to take absolute beginners to a point where they can approach the current literature in the subject. It contains numerous in-text exercises which involve the reader in doing morphology by formulating hypotheses and testing them against data from English and numerous other languages. Although primarily intended to be a course book for use on morphology courses, it will also be useful for students taking courses in the closely related sub-fields of phonology and syntax. The book is divided into three parts:. Part 1 surveys traditional and structuralist notions of word-structure which still provide the necessary background to morphological investigations. Part 2 explores the relationship between the lexicon, morphology and phonology in current generative grammar. Part 3 examines issues in the interaction between the lexicon, morphology and syntax.