What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    L. Doctorow is acclaimed internationally for such novels as "Ragtime, Billy Bathgate, " and "The March." Now here are Doctorow's rich, revelatory essays on the nature of imaginative thought. In "Creationists," Doctorow considers creativity in its many forms: from the literary (Melville and Mark Twain) to the comic (Harpo Marx) to the cosmic (Genesis and Einstein). As he wrestles with the subjects that have teased and fired his own imagination, Doctorow affirms the idea that "we know by what we create." Just what is Melville doing in "Moby-Dick"? And how did "The Adventures of Tom Sawyer" impel Mark Twain to radically rewrite what we know as "Huckleberry Finn"? Can we ever trust what novelists say about their own work? How could Franz Kafka have written a book called Amerika without ever leaving Europe? In posing such questions, Doctorow grapples with literary creation not as a critic or as a scholar-but as one working writer frankly contemplating the work of another. It's a perspective that affords him both protean grace and profound insight. Among the essays collected here are Doctorow's musings on the very different Spanish Civil War novels of Ernest Hemingway and Andre Malraux; a candid assessment of Edgar Allan Poe as our "greatest bad writer"; a bracing analysis of the story of Genesis in which God figures as the most complex and riveting character. Whether he is considering how Harpo Marx opened our eyes to surrealism, the haunting photos with which the late German writer W. G. Sebald illustrated his texts, or the innovations of such literary icons as Heinrich von Kleist, Harriet Beecher Stowe, and Sinclair Lewis, Doctorow is unfailingly generous, shrewd, attentive, surprising, and precise.In examining the creative works of different times and disciplines, Doctorow also reveals the source and nature of his own artistry. Rich in aphorism and anecdote, steeped in history and psychology, informed by a lifetime of reading and writing, "Creationists" opens a magnificent window into one of the great creative minds of our time.

    "The Art of Hunger" undermines and illuminates our accepted notions about literature and throws an unprecedented light on Auster's own richly allusive writings.

    She shows us that this most intellectual of poets is in fact the most personal of poets; that his words are not devoted to epistemological questions alone but are also "words chosen out of desire."

    Sebald completed this controversial book before his death in December 2001. On the Natural History of Destruction is his harrowing and precise investigation of one of the least examined silences of our time. In it, the novelist examines the devastation of German cities by Allied bombardment and the reasons for the astonishing absence of this unprecedented trauma from German history and culture. This historical void is in part a repression of things -- such as the death by fire of the city of Hamburg at the hands of the RAF -- too terrible to bear. But rather than record the crises about them, writers sought to retrospectively justify their actions under the Nazis. For Sebald, this is an example of deliberate cultural amnesia. His analysis of its effects in and outside Germany has already provoked angry painful debate. Sebald's novels are rooted in meticulous observation. His essays are novelistic. They include his childhood recollections of the war that spurred his horror at the collective amnesia around him. There are moments of black humor and, throughout, the sensitivity of his intelligence. This book is a study of suffering and forgetting, of the morality hidden in artistic decisions, and of both compromised and genuine heroics.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Now, with a more introspective focus, this new collection emphasizes the personal as "a way of seeing the world, of expressing an interior life. It is intimate without being maudlin, it is private without being secret." From Harriet Doerr's recollection of a halcyon time to Josephine Jacobsen's reverie on memory, In Brief offers vivid glimpses into the ways experience can be shaped in language that is fresh and inventive. The seventy-two authors here include the known — John McPhee, Cythia Ozick, James Salter — as well as remarkable new writers. Essays (all under 2000 words) range from Frank McCourt's search for his father in the pubs of Limerick to William Maxwell's thoughts about growing old; from Charles Baxter's early experience of reading to Brady Udall's confession as a liar. Patricia Hampl recalls meals at her grandmother's house, while Jane Brox contemplates the meaning of bread. In each piece, imagination becomes a way to explore reality. The real world we are fortunate enough to live in is revealed as endlessly rich and deep.

    This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.

    In over 30 essays, written over 20 years, one of the world's great story-tellers meditates on story-telling. Warm, funny, generous, entertaining, and above all, deeply considered, they offer thoughts on a wide variety of topic, including the origin and composition of Philip's own stories, the craft of writing and the story-tellers who have meant the most to him. The art of story-telling is everywhere present in the essays themselves, in the instantly engaging tone, the vivid imagery and the striking phrases, the resonant anecdotes, the humour and learnedness. Together, they are greater than the sum of their parts.

    Gichin Funakoshi, the father of karate, once said that the ultimate aim of karate lies not in victory nor defeat, but in the perfection of the character of its participants.

    Employing examples of world literature from ancient times to the present, he provides a conceptual framework for the examination of literature. In four brilliant essays on historical, ethical, archetypical, and rhetorical criticism, he applies "scientific" method in an effort to change the character of criticism from the casual to the causal, from the random and intuitive to the systematic.Harold Bloom contributes a fascinating and highly personal preface that examines Frye's mode of criticism and thought (as opposed to Frye's criticism itself) as being indispensable in the modern literary world.

     Includes Overdue Account, Walter's Cargo Shorts, Simon's Piecharts, Missing Missy, Obviously a Foggot, Formal Complaints, Justin’s Floodlight, Matthew’s Party, Permission Slip and many more.

    After his death, the contents of his studio, including thousands of glass negatives, were sold off for five dollars. For years the fragile negatives sat forgotten and deteriorating in cardboard boxes in an open carport. How did it happen, then, that the most implausible of events took place? That Disfarmer’s haunting portraits were retrieved from oblivion, that today they sell for upwards of $12,000 each at posh New York art galleries; his photographs proclaimed works of art by prestigious critics and journals and exhibited around the world? The story of Disfarmer’s rise to fame is a colorful, improbable, and ultimately fascinating one that involves an unlikely assortment of individuals. Would any of this have happened if a young New York photographer hadn't been so in love with a pretty model that he was willing to give up his career for her; if a preacher’s son from Arkansas hadn't spent 30 years in the Army Corps of Engineers mapping the U.S. from an airplane; if a magazine editor hadn't felt a strange and powerful connection to the work? The cast of characters includes these, plus a restless and wealthy young Chicago aristocrat and even a grandson of FDR. It’s a compelling story which reveals how these diverse people were part of a chain of events whose far-reaching consequences none of them could have foreseen, least of all the strange and reclusive genius of Heber Springs. Until now, the whole story has not been told.

    The groundbreaking works that comprise The Uncanny present some of his most influential explorations of the mind. In these pieces Freud investigates the vivid but seemingly trivial childhood memories that often "screen" deeply uncomfortable desires; the links between literature and daydreaming; and our intensely mixed feelings about things we experience as "uncanny." Also included is Freud's celebrated study of Leonardo Da Vinci-his first exercise in psychobiography.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

    She invites us behind the scenes of novel-writing, sharing her own habits and spilling the secrets of her craft. And she offers priceless advice to aspiring authors. As she works her way through one hundred novels–from classics such as the thousand-year-old Tale of Genji to recent fiction by Zadie Smith and Alice Munro–she infects us anew with the passion for reading that is the governing spirit of this gift to book lovers everywhere.