How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul


Caroll Michels - 1988
    Drawing on over two decades of experience, Caroll Michels walks artists through the complicated process of balancing grants, gallery representation, private dealer sales, and a personal studio to ensure a public profile and a steady income. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various art disciplines. The new edition is fully updated with strategies for using the Web—everything from generating income through freelance work, to creating an entrepreneurial web site for promoting work to agents and clients, to assessing online galleries. An expanded and updated appendix adds more than 200 new resources such as Web designers, insurance and legal services for artists, internships, art colonies, and corporate and public art programs.

Art, Inc.: The Essential Guide for Building Your Career as an Artist


Lisa Congdon - 2014
    Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools—and the confidence—to turn your passion into a profitable business.LEARN HOW TO: • Set actionable goals • Diversify your income • Manage your bookkeeping • Copyright your work • Promote with social media • Build a standout website • Exhibit with galleries • Sell and price your work • License your art • Acquire an agent • And much more

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line


Kari Chapin - 2010
    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career


Heather Darcy Bhandari - 2009
     Unlike other creative professionals, visual artists don't have agents or managers. You have to do it all yourself, at least until you find gallery representation -- and even then, there are important business and legal issues you need to understand to stay in control of your career and ensure you're being treated fairly. Heather Darcy Bhandari, a gallery director, and Jonathan Melber, an arts lawyer, walk you through these issues so that you can essentially act as your own manager and agent. They show you, for example, how to tackle business basics such as tracking inventory and preparing invoices; how to take legal precautions like registering a copyright and drafting consignment forms; how to use promotional tools like websites and business cards; and how to approach career decisions such as choosing the right venue to show your work. In addition to drawing on their own experiences, Bhandari and Melber interviewed nearly one hundred curators, dealers, and other arts professionals, in cities across the country, about what they expect from and look for in artists. The authors also talked to a host of artists about their careers and the lessons they've learned navigating the art world. The book is full of their entertaining anecdotes and candid advice. No matter what kind of artist you are -- or want to be -- this book will help you. Art/Work covers everything you need to know to succeed, saving you from having to learn it all the hard way -- and letting you spend more time making art.

I'd Rather Be in the Studio!: The Artist's No-Excuse Guide to Self-Promotion


Alyson B. Stanfield - 2008
    Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more. It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.

Creative Block: Get Unstuck, Discover New Ideas. Advice Projects from 50 Successful Artists


Danielle Krysa - 2014
    No longer! This chunky blockbuster of a book is chock-full of solutions for overcoming all manner of artistic impediment. The blogger behind The Jealous Curator interviews 50 successful international artists working in different mediums and mines their insights on how to conquer self-doubt, stay motivated, and get new ideas to flow. Each artist offers a tried-and-true exercise—from road trips to 30-day challenges to cataloging the medicine cabinet— that will kick-start the creative process. Abundantly visual with more than 300 images showcasing these artists' resulting work, Creative Block is a vital ally to students, artists, and creative professionals.

Steal Like an Artist: 10 Things Nobody Told You About Being Creative


Austin Kleon - 2012
    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business


Meg Mateo Ilasco - 2010
    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

The Art Spirit


Robert Henri - 1929
    While it embodies the entire system of his teaching, with much technical advice and critical comment for the student, it also contains inspiration for those to whom the happiness to be found through all the arts is important.No other American painter attracted such a large, intensely personal group of followers as Henri, whose death in 1929 brought to an end a life that has been completely devoted to art. He was an inspired artist and teacher who believed that everyone is vitally concerned in the happiness and wisdom to be found through the arts. Many of his paintings have been acquired by museums and private collectors. Among them are the Baltimore Museum of Art, the Metropolitan Museum of Art, the National Gallery of Art, the Whitney Museum of American Art, the Wichita Art Museum, and Yale University Art Gallery.

Living and Sustaining a Creative Life: Essays by 40 Working Artists


Sharon Louden - 2013
    The forty essays collected in Living and Sustaining a Creative Life are written in the artists’ own voices and take the form of narratives, statements, and interviews. Each story is different and unique, but the common thread is an ongoing commitment to creativity, inside and outside the studio. Both day-to-day and big picture details are revealed, showing how it is possible to sustain a creative practice that contributes to the ongoing dialogue in contemporary art. These stories will inform and inspire any student, young artist, and art enthusiast and will help redefine what "success" means to a professional artist.

Art and Fear: Observations on the Perils (and Rewards) of Artmaking


David Bayles - 1993
    Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially-statistically speaking-there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."--from the Introduction

Picture This: How Pictures Work


Molly Bang - 1991
    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

Ways of Seeing


John Berger - 1972
    First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has."Berger has the ability to cut right through the mystification of the professional art critics . . . He is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation" —Peter Fuller, Arts Review"The influence of the series and the book . . . was enormous . . . It opened up for general attention to areas of cultural study that are now commonplace" —Geoff Dyer in Ways of TellingWinner of the 1972 Booker Prize for his novel, G., John Peter Berger (born November 5th, 1926) is an art critic, painter and author of many novels including A Painter of Our Time, From A to X and Bento’s Sketchbook.

The Art Book


Phaidon Press - 1997
    Each artist is represented by a full-page colour plate of a definitive work, accompanied by explanatory and illuminating information on the image and its creator. Glossaries of artistic movements and technical terms are included, making this a valuable work of reference as well as a feast for the eyes. By breaking with traditional classifications, The Art Book presents a fresh and original approach to art: an unparalleled visual sourcebook and a celebration of our rich and multi-faceted culture.

The Right-Brain Business Plan: A Creative, Visual Map for Success


Jennifer Lee - 2011
    The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.Discover how to:* Develop a financial plan with fun and flair * Select your circle of support to get the work done* Clarify your business values and goals * Paint a picture of your business landscape* Understand your competition and what makes you stand out from the crowd* Identify your perfect customers and create a marketing plan to reach them* Map out concrete action steps to bring your Right-Brain Business Plan to life