Book picks similar to
On the Art of Writing Copy by Herschell Gordon Lewis
writing
copywriting
business
marketing
Adobe InDesign CS6 Classroom in a Book
Adobe Creative Team - 2012
The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
Flip Dictionary
Barbara Ann Kipfer - 2000
You can describe what you're thinking but you don't know the name for it. Flip Dictionary solves this common problem! Best-selling author Barbara Ann Kipfer has created a huge reference that offers cues and clue words to lead writers to the exact phrase or specific term they need. It goes beyond the standard reverse dictionary format to offer dozens of charts and tables, listing groups by subject (such as automobiles, clothing types, plants, tools, etc.) Flip Dictionary is an excellent resource for everyone. Writers of fiction and non-fiction will use it to find that elusive word they need, and word lovers will find it an entertaining book to simply sit and browse through. Crossword puzzlers will also find it invaluable. An indispensable desk reference, as necessary as a dictionary or thesaurus, but a whole lot more fun.
The Dialogue Thesaurus: A Fiction Writer's Sourcebook of Dialogue Tags and Phrases
Dahlia Evans - 2015
Sometimes a writer needs something with a little more expressive power; a word or phrase that helps the reader visualize the tonal quality or mood of the character doing the talking.For many years, writers have been eagerly awaiting the publication of a resource to help them with this dilemma. Thankfully, that wait is finally over. Now there's a way for any writer, regardless of their experience, to craft dialogue tags that add emotion and vibrancy to their storytelling; all while avoiding tired and worn out cliches.Dahlia Evans has compiled a dialogue thesaurus unlike anything ever published. This unique sourcebook is filled to the brim with words and phrases gathered from hundreds of bestselling novels. Finally, you will be able to open up vistas of endless inspiration and bring your dialogue to life.Inside You'll Discover:# Over 500 dialogue and action tags you can use instead of 'said'.# More than 2900 adverbs that can be used to describe speech.# Thousands of emotion and feeling words in adjective and noun form.# A thousand phrases to describe body language and movement.# Tons of example sentences to help solidify your understanding.# And best of all, words are sorted in alphabetical order, as well as by category.'The Dialogue Thesaurus' is the first book of its kind; a thesaurus geared towards writers who want to frame their dialogue with compelling and expressive words and phrases.
Clients From Hell 2: A collection of anonymously-contributed client horror stories from designers (Clients From Hell: A collection of anonymously-contributed client horror stories from designers)
Bryce Bladon - 2012
The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.
Hope for Film: From the Frontline of the Independent Cinema Revolutions
Ted Hope - 2014
Ted Hope, whose films have garnered 12 Oscar nominations, draws from his own personal experiences working on the early films of Ang Lee, Eddie Burns, Hal Hartley, Michel Gondry, Nicole Holofcener, Todd Solondz and other indie mavericks, relating those decisions that brought him success as well as the occasional failure.Whether navigating negotiations with Harvey Weinstein over final cuts or clashing with high-powered CAA agents over their clients, Hope offers behind-the-scenes stories from the wild and often heated world of low-budget cinema—where art and commerce collide. As mediator between these two opposing interests, Hope offers his unique perspective on how to make movies while keeping your integrity intact and how to create a sustainable business enterprise out of that art while staying true to yourself. Against a backdrop of seismic changes in the indie-film industry, from corporate co-option to the rise of social media, Hope for Film provides not only an entertaining and intimate ride through the ups and downs of the business of art-house movies over the last 25 years, but also hope for its future.
We First: How Brands and Consumers Use Social Media to Build a Better World
Simon Mainwaring - 2011
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."
Why Authors Fail: 17 Mistakes Self Publishing Authors Make That Sabotage Their Success (And How To Fix Them)
Derek Doepker - 2014
Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.
The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
Randy Chertkow - 2008
Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans for their band, in addition to being hired to write music for film, television, theater, and other media.
Writing For A Good Cause: The Complete Guide To Crafting Proposals And Other Persuasive Pieces For Nonprof
Joseph Barbato - 2000
Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
The Encyclopedia of Punk
Brian Cogan - 2006
But the reality of punk stretches over three decades and numerous countries, with a history as rich and varied as it is shocking and daring. With this lavishly illustrated and authoritative A-Z guide, Brian Cogan leads readers through the fiery history of a furious, rebellious, contradictory, and boundary-redefining musical genre and cultural movement that remains as massively influential as it is wildly misunderstood. As The Encyclopedia of Punk clearly proves, punk music and culture has produced a rich trove of material, above and beyond the hundreds of bands, from books and films to incendiary political movements.
Meet a Jerk, Get to Work, How to Write Villains and the Occasional Hero
Jaqueline Girdner - 2011
Dictionary of Modern Legal Usage
Bryan A. Garner - 1987
With great detail and care, Garner explains what legalese is, how it can be simplified, and how far legal writers can go in simplifying it. The topics are alphabetically arranged for ease of reference: simply look up any phrase or grammatical category you're interested in, and you're likely to find the final word on the subject. Shortly after the completion of this massively expanded second edition, the late Charles Alan Wright said: The first edition of this book has been praised around the world as both the most reliable guide to legal usage and the most fascinating to read. The second edition outdoes even its predecessor.
10 B.S. Medical Tropes that Need to Die TODAY: ...and What to Do Instead (The ScriptMedic Guides)
Samantha Keel - 2017
Written by a paramedic and writer with a decade of experience, 10 BS Medical Tropes covers exactly that: clichéd and inaccurate tropes that not only ruin books, they have the potential to hurt real people in the real world. In this book, you’ll discover why these ten clichés make readers throw their books across the room and their remotes at their TVs, from the ever-present “gunshot to the shoulder” to the ubiquitous “knocking out the henchmen.” You’ll learn why they’re so incorrect, with easy-to-read medical explanations that may just spark your creativity. But more importantly, you’ll be inspired about what to write instead, to solve the same plot point challenges in more believable—and interesting—ways! Download 10 BS Medical Tropes that Need to Die… TODAY!
Secrets to Ebook Publishing Success (Smashwords Guides)
Mark Coker - 2012
It just gave me the validation as a writer that I've never had before. Seldom do I run across other writers in person and so reading Mark's book really was a confidence booster. I recommend this book to all writers especially those who are new. It's the added boost we all need to see our little "babies" rise from the literary crib to adulthood."~ 5-star Review by: Kathleen Morris on Sep. 27, 2012 at SmashwordsLearn the 30 secrets of the bestselling self-published ebook authors. Learn how to make your book more discoverable and more desirable to readers. Learn how to reach readers around the globe at Amazon and other major retailers.This updated 2013 edition of The Secrets to Ebook Publishing Success has already helped tens of thousands of self-published ebook authors publish more professionally and with greater success.This ebook is a must-read for every writer, author, publisher and literary agent. Whether you're considering publishing a book for the first time, or you're a long-time veteran, this book will help you take your self-publishing to the next level.Includes a comprehensive glossary of e-publishing terms. No technical experience necessary!A great companion to Mark Coker's other popular e-publishing guides, The Smashwords Style Guide (how to format and publish an ebook) and The Smashwords Book Marketing Guide (how to market any book for free).Share the secrets. Enjoy!Table of ContentsPrefaceIntroductionThe SecretsSecret 1: Write a great bookSecret 2: Pinch your penniesSecret 3: Create a great ebook coverSecret 4: Practice metadata magicSecret 5: Write another great bookSecret 6: Build reader trustSecret 7: Embrace your obscuritySecret 8: Spend your time wiselySecret 9: Maximize distributionSecret 10: Avoid exclusivitySecret 11: Give (some of) your books away for FREESecret 12: Understand the algorithmSecret 13: How retailers select titles for feature promotionSecret 14: Patience paysSecret 15: How books develop (the four behaviors)Secret 16: Trust your customers and supply chain partnersSecret 17: Platform building starts yesterdaySecret 18: Architect for viralitySecret 19: Tweak your viral catalystsSecret 20: Optimize discovery touch pointsSecret 21: Practice the never-ending book launchSecret 22: Think globallySecret 23: Study the bestsellersSecret 24: Develop a thick skinSecret 25: Think beyond priceSecret 26: Pricing Strategy: Unit volume is a lever for successSecret 27: Ebook publishing is easy, writing is difficultSecret 28: Define your own successSecret 29: Leverage preorders to increase salesSecret 30: Share your secretsAppendix I – Glossary of E-Publishing TermsAppendix II – Special acknowledgements for beta readersAppendix III – CreditsAppendix IV – Reproduction rights (how to distribute this book freely)