Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

    Over the past few years, we ve seen facial hair sprouting up on faces everywhere. Men want to experiment with their facial gardens, but it s not always just as easy as putting the razor to rest Any man will surely go back to shaving when his beard starts to itch. When a goatee or mustache looks bad, he ll shave it off, discouraged and unaware of his options. Marginalized facial hair stereotypes prevent every day, normal guys from making facial hair part of their personal style. Men have forgotten about their beards, let alone how to wear and care for them. Until now. The Facial Hair Handbook is a hilarious and informative guide to all aspects of facial hair, for men of all ages and all faces. From making the decision to wear facial hair, to the best way to take it off, all men can finally be stylish and care for their appearance while staying true to who they are: Men.

    If you're looking for the original book, please use the following link: http://amzn.to/2xkQBsu) Originally published in 1936, How to Win Friends and Influence People is perhaps the greatest self-help book of all time. Written by Dale Carnegie, the book contains the most essential principles of social interaction and highly effective techniques of dealing with people. Since its first release, the book has sold over 15 million copies and is currently being recognized as an all-time international bestseller. This proves the fact that Carnegie's principles are just as relevant today as they were 80 years ago. The book has served as a guide to many trying to navigate complex human relations in the business world, and it will surely teach you how to master the fine art of social interactions to maximize the quality of your personal and professional relationships. This summary highlights the key ideas and captures the most important lessons found in the original book. Unessential information has been removed to save the reader hours of time. If you've already read the original, this summary will serve as a reminder of main ideas and key concepts. If you haven't, don't worry, here you will find every bit of practical information that you can apply. However, we do encourage you to purchase the original as well for a more comprehensive understanding of the subject. P.S. This is a ZERO-RISK investment, by the way. If for whatever reason you are not satisfied with our product, you will get a FULL REFUND within 7 days! So, what are you waiting for? Take action and get your copy right now, by scrolling up and clicking on the “Buy now with 1-Click” button! (Note: This summary is written and published by Millionaire Mindset Publishing. It is not the original book, and it’s not affiliated with the original author in any way. You can find the original book by accessing this link: http://amzn.to/2xkQBsu)

    How do we train ourselves to indulge only in "right thought"? Orison Swett Marden-the preeminent self-help expert of the early 20th century and a forerunner of Dale Carnegie and Norman Vincent Peale, Stephen R. Covey and Anthony Robbins-had the answer almost a century ago, and his words still ring true today. In this companion volume to his Peace, Power, and Plenty (also available from Cosimo) and first published in 1910, Marden discusses why success and happiness are your destiny, how to expect great things of yourself, how to encourage yourself through self-suggestion, why wallowing in "the blues" is a "crime," how fear paralyzes us, and avoiding the kind of thinking that mentally poisons us. If you're looking for success-however you define it-you owe yourself the advice of this classic book. American writer and editor ORISON SWETT MARDEN (1850-1924) was born in New England and studied at Boston University and Andover Theological Seminary. In 1897, he founded Success Magazine.

    What time is the 3:00 parade? Why does a child need to be 40 inches tall to ride a roller coaster? What happens when the president of France gets lost inside Pirates of the Caribbean? A former employee, or "cast member", at Walt Disney World's Magic Kingdom answers these and other questions while sharing humorous stories about working inside the world's most popular theme park."Stories from a Theme Park Insider" takes you inside the park's famous tunnels and backstage for a look at how theme parks really work, and the funny moments and embarrassments that can happen when your work is someone else's vacation.

    Throughout the course of a career that has spanned more than 20 years, she has worked with some of the world’s biggest stars and business people, including Simon Cowell, Samuel L. Jackson, Mariah Carey and Meghan Markle.But there’s more to her story than that.In Purpose, Jessica shares the lessons she learned as she went from being an individual who felt purposeless and unhappy, to someone who recognizes her complete power to design and create a successful, meaningful and limitless life built from an authentic foundation. Using the tools Jessica shares, you too will feel empowered to get unstuck, begin making real change in your own life and the lives of others, and live according to your own true PURPOSE.

    What I eat. And how I stay lean. If you are over the age of 50 there is no better time to get VERY FIT!! And have the body you truly desire despite your age!!Fitness over 50: Weekly Workout Plan! by Christopher Quinn

    Free goal-setting/visualization guide and affirmation audio track included with purchase. Would you like to know the shortcut to achieving success and extreme happiness? In this life-changing book, you will learn the methods and techniques for creating dramatic, permanent change in your life. It took me many years of suffering and then many years of self-education to figure out the secrets of success and happiness, and now I'm thrilled to present to you this book that covers many of the strategies that I use to this day to help me achieve greater success and maintain my happy and optimistic attitude. How to Achieve Success and Happiness: Increase your mind power, overcome negativity, achieve your goals, and live your dreams in record time In this book, you will learn how to systematically adjust your mindset in order to create rapid change in your life and dramatically increase your levels of happiness. You will discover the step by step approach for manifesting all your desires, and you will also learn the common roadblocks to success so that you may avoid making mistakes along the way and accelerate your progress. Topics covered include: Subconscious programming Cultivating self-awareness Autosuggestion Visualization techniques Blocks to Abundance Eliminating stress Eliminating negative influences Increasing energy It is certainly possible for you to achieve success and live your dreams, and you can achieve your goals in much less time than you might think. Success starts from within. I learned that the hard way after having my life crumble before my eyes. I had to rebuild myself from within. Only when I learned to be happy did I start to see worldly success, and this book will describe exactly how I did that. You don't have to take the long path to success like I did. You can take the shortcut and begin realizing your wildest dreams faster than you could imagine.

    

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

    In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve.This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul.Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

    We sabotage our relationships and undermine our chances; we focus on the wrong partners and run away from real possibility. We find it difficult to be trusting, vulnerable, faithful, and honest. No matter how great the desire, we don't know how to move forward.Getting to commitment is about growth and change. It is about getting the love you deserve. You will learn how to recognize and overcome the eight greatest obstacles to lasting connection, how to focus on real possibility, and how to make and keep the relationships that matter most. Whether you are facing your own commitment issues or the issues of a reluctant partner, there is a way to both understand and resolve these conflicts. Falling in love and staying in love requires its own kind of heroism, because it takes real courage to make a commitment to lasting love. This book is about finding that courage.

    He knew that to win not just one game for his high school team, but begin a legacy of winning, he had to work with the only assets available - his team. Art had learned from the other mentoring coaches in his life that winning had far more to do with what was in the heart of his players and their “will to win”, than what they looked like, where they came from. Focusing on the hearts absolutely built winning teams, and garnered two “Georgia Coach of Year” awards.From these simple yet powerful principles, Art Williams went on to build a company that changed the face of one of the largest industries in the world...the life insurance industry. By applying the philosophy of “Pushing Up People”, a group of 85 former teachers, policeman, fireman, and coaches, built a company of 200,000 strong and literally changed forever the lives of countless families. So Now.... A step-by-step guide to the “people management” concepts behind one of the greatest success stories in American business.You’ll Learn...-Why victory doesn’t always go to the smartest people.-The three things people want most from their job.-Four kinds of “failure fears” and how to guard against them-The power of the “little bit more” principle-The magic of 90 days-The Three little words that house the most important leadership principle-Why winners are made not born.-The biggest obstacle to keeping success once you make it-Why you owe it to yourself, and your business to try “Pushing Up People”

    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.