Meant for students and professionals, it includes explanations using case studies. The design methodology is divided into conceptual, logical, and physical.

    This volume will teach you how to use signing in English sentence format. Signing Made Easy offers the most thorough, step-by-step approach to learning sign language, complete with drills and practice exercises to increase signing ability and understanding.Presented in a large-format, easy-to-follow design, this book includes: - More than 3,500 different signs, with clear illustrations and descriptions- Instructions on how to sign in complete sentences- Exercises for learning how to give and receive signs- Drills to reinforce vocabulary retention- Chapters organized by subject -- from Work and Careers to Family and Social Life to Food --that build progressively on previous lessons- The complete manual alphabet- Spelling exercises throughout- Instructions for forming numbers and inflections- A complete index for easy reference

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane

    #6

    The subject of thermodynamics deals with energy and has long been an essential part of engineering curricula all over the world. Its broad application area ranges from microscopic organisms to common household appliances, transportation vehicles, power generation systems, and even philosophy. This introductory book contains sufficient material for two sequential courses in thermodynamics, and students are assumed to have an adequate background in calculus and physics. A conscious effort is made to emphasize the basic principles of thermodynamics while also providing students with a perspective of how computational tools are used in engineering practice. The traditional classical, or macroscopic, approach is used throughout the text, with microscopic arguments serving in a supporting role as appropriate. This approach is more in line with students’ intuition and makes learning the subject matter much easier.

    The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.

    Aiming to tell the dark secrets of computer arithmetic, this title is suitable for library developers, compiler writers, and lovers of elegant hacks.

    Astronomy: A Beginner's Guide to the Universe.

    Topics discussed include solid state physics, radioactivity, statistical physics, cosmology, astrophysics, the Schrodinger equation and more.

    The author's goal from the beginning has been to write a book that is accessible to undergraduate and consistently teachable. The emphasis in the book has always been on physics rather than formal mathematics. With each new edition, the author has attempted to add important new developments in the field without sacrificing the book's accessibility and teachability.

    The novel approach taken here banishes determinants to the end of the book and focuses on the central goal of linear algebra: understanding the structure of linear operators on vector spaces. The author has taken unusual care to motivate concepts and to simplify proofs. For example, the book presents - without having defined determinants - a clean proof that every linear operator on a finite-dimensional complex vector space (or an odd-dimensional real vector space) has an eigenvalue. A variety of interesting exercises in each chapter helps students understand and manipulate the objects of linear algebra. This second edition includes a new section on orthogonal projections and minimization problems. The sections on self-adjoint operators, normal operators, and the spectral theorem have been rewritten. New examples and new exercises have been added, several proofs have been simplified, and hundreds of minor improvements have been made throughout the text.

    Hibbeler continues to be the most student friendly text on the market. The new edition offers a new four-color, photorealistic art program to help students better visualize difficult concepts. Hibbeler continues to have over 1/3 more examples than its competitors, Procedures for Analysis problem solving sections, and a simple, concise writing style. Each chapter is organized into well-defined units that offer instructors great flexibility in course emphasis. Hibbeler combines a fluid writing style, cohesive organization, outstanding illustrations, and dynamic use of exercises, examples, and free body diagrams to help prepare tomorrow's engineers.

    His aim is to present calculus as the first real encounter with mathematics: it is the place to learn how logical reasoning combined with fundamental concepts can be developed into a rigorous mathematical theory rather than a bunch of tools and techniques learned by rote. Since analysis is a subject students traditionally find difficult to grasp, Spivak provides leisurely explanations, a profusion of examples, a wide range of exercises and plenty of illustrations in an easy-going approach that enlightens difficult concepts and rewards effort. Calculus will continue to be regarded as a modern classic, ideal for honours students and mathematics majors, who seek an alternative to doorstop textbooks on calculus, and the more formidable introductions to real analysis.

    Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems. Statistics for Business and Economics, 9e offers proven accuracy that has led instructors to adopt it simply for its superior examples and exercises alone.