Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human.In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail.The author’s quest to be deemed more human than a com­puter opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, bio­logical, and moral issues raised by the Turing Test.One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?

    The fifth edition preserves the lucid, lively and comprehensive qualities which marked the book in its earlier versions. Numerous student learning aids are provided.

    As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." —Larry Downes, author of The Killer AppIn Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.

     Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

    In this revised edition of the classic text, Hoffman analyzes the new adversaries, motivations, and tactics of global terrorism that have emerged in recent years, focusing specifically on how al Qaeda has changed since 9/11; the reasons behind its resiliency, resonance, and longevity; and its successful use of the Internet and videotapes to build public support and gain new recruits. Hoffman broadens the discussion by evaluating the potential repercussions of the Iraqi insurgency, the use of suicide bombers, terrorist exploitation of new communications media, and the likelihood of a chemical, biological, radiological, or nuclear terrorist strike.Closer to home, Hoffman reconsiders the Timothy McVeigh case and the threats posed by American Christian white supremacists and abortion opponents as well as those posed by militant environmentalists and animal rights activists. He argues that the attacks on the World Trade Center fundamentally transformed the West's view of the terrorist threat. More relevant and necessary than ever, Inside Terrorism continues to be the definitive work on the history and future of global terrorism.

    B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase Captology(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside.Persuasive technology can be controversial--and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

    For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

    Townsend's provocative little book reveals how to grow satisfying, long-lasting friendships, through special skills that can be easily learned. (Relationships)

    This is the book that brought gender differences in ways of speaking to the forefront of public awareness. With a rare combination of scientific insight and delightful, humorous writing, Tannen shows why women and men can walk away from the same conversation with completely different impressions of what was said.Studded with lively and entertaining examples of real conversations, this book gives you the tools to understand what went wrong -- and to find a common language in which to strengthen relationships at work and at home. A classic in the field of interpersonal relations, this book will change forever the way you approach conversations.

    Paradoxically, just as such demands seem as elusive as ever at a political level, they are becoming encoded into the very technological foundations of neoliberalism. Srnicek examines technologies such as automated logistics, cybernetic planning, and additive manufacturing in order to re-interpret older debates about worker control over the means of production, the 'fetters' of capitalist development, and situationist concepts of détournement. In so doing, the foundations and future of neoliberalism are brought under intense scrutiny.

     Laugh Tactics is full of strategies that dissect, break down, and analyze all of the types of humor that you’ll encounter in daily conversation – stuff you can really use with people you talk to. We’re not all trying to become standup comedians, and this isn’t a book about ha-ha jokes with setups and punch lines. Learn to simply make a better impression on people, put them at ease, charm them, and make them smile with you. Learn witticisms, quips, retorts, comebacks, and wisecracks without being cheesy or corny. Don’t worry if you feel like you’ve never understood humor or how to be funny. I’ve done the work for you and analyzed everyone from comedy writers to standup comedians and given you step-by-step, complete guidance to use common joke structures in everyday situations. Adaptable to any premise, topic, or setting! Strategies to instantly be clever and witty and sound like a world-class comedian. Patrick King is an internationally bestselling author and sought-after Social Skills and Conversation Coach. He teaches building rapport, and a major part of that is using humor to connect with others – shared moments of laughter are incredible bonding moments, and you'll be able to create them without being "that guy/girl". What techniques will you learn to make people laugh spontaneously? • What makes an impactful comedic delivery and storytelling. • How to use irony and sarcasm conversationally. • How to create and build a banter chain with others. • Injecting role play into any situation. You will also learn the following: • How to play on people’s expectations and sense of contrast. • The art of misconstruing. • Why relatability is so darn funny. • The famous “comic triple.” Humor is the highway to the relationships you want in life. It’s not just hilarious jokes and mastering laugh tactics. When you can make someone laugh, you create a shared moment and experience that leads immediately to rapport and friendship. Humor is the ability to lighten people’s moods, ease tension, provide comfort, and give perspective in tough times to make everything okay. 100% proven and replicable techniques to be interesting and funny, broken down for your consumption and use. Click the BUY NOW button at the top right of this page!

    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

    As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this 'attention economy', we need to recognise the fundamental impacts of our new information environment on our lives in order to take back control. Drawing on insights ranging from Diogenes to contemporary tech leaders, Williams's thoughtful and impassioned analysis is sure to provoke discussion and debate. Williams is the inaugural winner of the Nine Dots Prize, a new Prize for creative thinking that tackles contemporary social issues. This title is also available as Open Access.

    In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.