It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

    Believer's can reach out in faith, take back what belongs to them and begin to live in success, happiness, and liberty.

    Feiner's candid leadership guide cuts through rhetoric and theory and gives managers and executives a "hands-on" approach to dealing with problems in business.

    A comprehensive, easy-to-use reference book packed with valuable information, useful techniques, practical tips and guidelines.

    Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi schemers and organized crime, from the Hells Angels to the Russian mafia, know that Canada is the place in the Western world to rip off investors. And the fraudsters do so with little fear of being caught and punished. Thieves of Bay Street investigates Canada's biggest financial scandals of recent years. Readers will learn what banks do with investors' money and what happens when they lose it. They will meet the bogus investment gurus, the brokers who lose money with both reckless abandon and impunity, the bankers who squander money in toxic investments, the lawyers who protect them and the regulators who do nothing to keep them from doing it again. And most importantly, they'll meet the victims who are demanding that our vaunted banking sector finally come clean on its dirtiest secret.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams. Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.

    If you were doing anything else for a living, you'd have given up by now.And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby.Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician.This book shows you what to do. You'll learn exactly how to make money with your music -- in the club, on the Internet, and on the road.Here's a taste of what's waiting for you...- How to get record labels to approach you (instead of you chasing them)- Nobody at your shows? I'll show you several ways to fix that...- "The Drip Method" -- The most profitable way to release music.- A 100-year-old marketing trick developed by a woman thought to be "too fat and ugly" for a career in music -- today it works better than ever!- The greatest threat to your music business success (it's not piracy) and how to neutralize it.- A songwriting secret from successful drag queens and pissed off karaoke singers so potent, it almost guarantees a great song!- How a $10 "kitchen appliance" will make you a better songwriter- 4 proven "cures" for music business burnout and overwhelm- What it takes for a musician to make $150,000/year (with only 500 fans)- Rules for social media. Ignore these at your own risk.- "Superfan" Secrets - How to develop fans who buy everything you sell.- How to sell lots of music... without being obnoxious or turning people off- Are you a musician over 40? Why age doesn't matter anymore...- Proven, word-for-word "scripts" and emails that get people to buy your music- 8 ways to make money giving your music away for free- A small change in the way you release new music that is so powerful, you will double the money you make.And that's just for starters. There's a lot of money to be made in the music business and this book will make sure you don't miss out.Now is your chance. If you want a successful career as a musician, this book will help you.

    We usually only read about the best - about the bravery, the courage and the sacrifice of mountaineers who risk life and limb to achieve excellence for themselves and others. But there are other mountaineers – the charlatans, the conmen, the bullies, the petty-minded and narcissistic - who prefer to sacrifice others to their obsession to reach the top of Mt. Everest. This book is about one of the worst! In 1996, the deadliest year in the history of climbing Mt. Everest, both types were on the mountain. But in a cruel twist of fate the good guys died while the bad guy not only reached the top, but lived to prosper from it. In a piece of top class investigative journalism Ken Vernon delves into the guts of one dysfunctional expedition that, despite being supported by the iconic Nelson Mandela, became an international laughing stock. Everest ‘96 also peels back the layers of deception surrounding the fantastic past of the man who became the most reviled in mountaineering lore. Ken Vernon is an Australian journalist with decades of experience covering stories ranging from the African wars of Independence to the climbing of Mt Everest.

    Drawing on her years of experience as a relationship coach and a teamwork consultant to Fortune 500 companies, Susan Campbell shows readers how to drastically improve the quality of their everyday interations by relying on a simple, straight-forward approach to communication and letting go of their need to control the outcome. Practical techniques for dropping one's defenses are offered, as well as a fresh new perspective on using intimate relationships as a form of spiritual practice. Other useful tools include seven statements designed to bring the reader's awareness into the present moment, as well as handy communication-enhancing phrases and Campbell's insights on the most commonly encountered problems.

    

    Free goal-setting/visualization guide and affirmation audio track included with purchase. Would you like to know the shortcut to achieving success and extreme happiness? In this life-changing book, you will learn the methods and techniques for creating dramatic, permanent change in your life. It took me many years of suffering and then many years of self-education to figure out the secrets of success and happiness, and now I'm thrilled to present to you this book that covers many of the strategies that I use to this day to help me achieve greater success and maintain my happy and optimistic attitude. How to Achieve Success and Happiness: Increase your mind power, overcome negativity, achieve your goals, and live your dreams in record time In this book, you will learn how to systematically adjust your mindset in order to create rapid change in your life and dramatically increase your levels of happiness. You will discover the step by step approach for manifesting all your desires, and you will also learn the common roadblocks to success so that you may avoid making mistakes along the way and accelerate your progress. Topics covered include: Subconscious programming Cultivating self-awareness Autosuggestion Visualization techniques Blocks to Abundance Eliminating stress Eliminating negative influences Increasing energy It is certainly possible for you to achieve success and live your dreams, and you can achieve your goals in much less time than you might think. Success starts from within. I learned that the hard way after having my life crumble before my eyes. I had to rebuild myself from within. Only when I learned to be happy did I start to see worldly success, and this book will describe exactly how I did that. You don't have to take the long path to success like I did. You can take the shortcut and begin realizing your wildest dreams faster than you could imagine.

    This is frustrating if we are afraid to follow up with prospects. What can we do to make our follow-up efforts effective and rejection-free? How do we maintain posture with skeptical prospects? What can we say to turn simple objections into easy decisions for our prospects?Procrastination stops and fear evaporates when we have the correct follow-up skills. No more dreading the telephone. Prospects will return our telephone calls. And now, we can look forward to easy, bonded conversations with prospects who love us. Prospects want a better life. They are desperately searching for: 1. Someone to follow. 2. Someone who knows where they are going. 3. Someone who has the skills to get there. We have the opportunity to be that guiding light for our prospects.When we give our prospects instant confidence, contacting our prospects again becomes fun, both for the prospects and for us. Don’t we both want a pleasant experience?Don’t lose all those prospects that didn’t join on your first contact. Help reassure them that you and your opportunity can make a difference in their lives.Use the techniques in this book to move your prospects forward from "Not Now" to "Right Now!" Scroll up and order your copy now!

    

    He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.