This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Bekoff skillfully blends extraordinary stories of animal joy, empathy, grief, embarrassment, anger, and love with the latest scientific research confirming the existence of emotions that common sense and experience have long implied. Filled with Bekoff’s light humor and touching stories, The Emotional Lives of Animals is a clarion call for reassessing both how we view animals and how we treat them.

    The book covers habituation, classical conditioning, instrumental conditioning, stimulus control, aversive control, and their applications to the study of cognition and to the alleviation of behavior problems. Biological constraints on learning are integrated throughout the text, as are applications boxes that relate animal research to human learning and behavior. The book closely reflects the field of research it represents in terms of topics covered, theories discussed, and experimental paradigms described.

    Largely rewritten, updated and reorganised, this third edition is, as before, a guide to the principles and methods of quantitative studies of behaviour, with an emphasis on techniques of observation, recording and analysis. It provides the basic knowledge needed to measure behaviour, doing so in a succinct and easily understood form. The sections on research design and the interpretation and presentation of data have been greatly expanded. Written with brevity and clarity, Measuring Behaviour is, above all, a practical guide book. Aimed primarily at undergraduate and graduate students in biology and psychology who are about to embark upon quantitative studies of animal and human behaviour, this book provides a concise review of methodology that will be of great value to scientists of all disciplines in which behaviour is measured, including biological anthropology, the social sciences and medicine.

    In 2007 bird-watching is one of the most popular pastimes, not just in America, but throughout the world, and the range of interest runs from the specialist to the beginner.In The Wisdom of Birds, Birkhead takes the reader on a journey that not only tells us about the extraordinary lives of birds - from conception and egg, through territory and song, to migration and fully fledged breeder - but also shows how, over centuries, we have overcome superstition and untested 'truths' to know what we know, and how recent some of that knowledge is.Conceived for a general audience, and illustrated throughout with more than 100 exquisitely beautiful illustrations, many of them rarely, if ever, seen before, The Wisdom of Birds is a book full of stories, knowledge and unexpected revelations.

    His column was called "Natural Acts," and for the next fifteen years he delighted Outside's readers with his fascinating ruminations on the world around us. The Boilerplate Rhino brings together twenty-six of Quammen's most thoughtful and engaging essays from that column, none previously printed in any of his earlier books. In lucid, penetrating, and often quirkily idiosyncratic prose, David Quammen takes his readers with him as he explores the world. His travels lead him to rattlesnake handlers in Texas; a lizard specialist in Baja; the dinosaur museum in Jordan, Montana; and halfway across Indonesia in search of the perfect Durian fruit. He ponders the history of nutmeg in the southern Moluccas, meditates on bioluminescent beetles while soaking in the waters of the Amazon, and delivers "The Dope on Eggs" from a chicken ranch near his hometown in Montana. Quammen's travels are always jumping-off points to explore the rich and sometimes horrifying tension between humankind and the natural world, in all its complexity and ambivalence. The result is another irrepressible assortment of ideas to explore, conundrums to contemplate, and wondrous creatures to behold.

    Over the years their textbooks have introduced significant theoretical and pedagogical innovations in statics, dynamics, and mechanics of materials education. At the same time, their careful presentation of content, unmatched levels of accuracy, and attention to detail have made their texts the standard for excellence. The new Seventh Edition of Vector Mechanics for Engineers: Statics and Dynamics continues this tradition. The seventh edition is complemented by a media and supplement package that is targeted to address core course needs for both the student and the instructor.

    This newest edition expands on the strengths of earlier versions, helping students bridge the gap between concepts and reasoning. Students are shown, rather than told about, how physics works and are given the opportunity to apply concepts to real-world problems. Each chapter and concept has been scrutinized to ensure clarity, currency, and accuracy while checkpoints, problem solving tactics, and sample problems help students make sense of new concepts. As always, Fundamentals of Physics covers every aspect of basic physics, from force and motion to relativity and will prepare today's students to be tomorrow's scientists.

    Each chapter is packed with plain English tips on using flash, shooting close up photography, travel photography, shooting people, and even how to build a studio from scratch, where he demystifies the process so anyone can start taking pro-quality portraits today! Plus, he's got full chapters on his most requested topics, including loads of tips for landscape photographers, wedding photographers, and there's an entire chapter devoted to sharing some of the pro's secrets for making your photos look more professional, no matter what you're shooting.

    In a sequel to White Wolf, award-winning nature photographer Jim Brandenburg's powerful narrative--and 140 color photos of timber wolves in their natural habitat--will revolutionize our thinking about wolves, human nature, our primeval past, and the survival of our planet.

    Created for Theater Appreciation courses that cover both history and elements, Theater: The Lively Art, 6/e remains a comprehensive introductory theater text: an introduction to the audience's experience of theater, an investigation of the elements of theater, and a study of the important developments in the history of theater.

    You may think you know your cat as he purrs in your lap, but come across your pet in the street on a dark night and you might think that Bagpuss suffers from a dual personality.Every single feline pet carries an inheritance of amazing sensory capacities, vocal utterances, body language and territorial displays. By answering such questions as 'what does a cat signal with its ears? 'why does a cat rub up against your leg?' and 'why does a cat swing its head from side to side when staring at its prey?', Desmond Morris decodes the private world of the cat.Your cat is full of surprises and our finest zoologist is about to reveal their secrets in this beautifully repackaged edition of a much loved bestseller.

    Covering every disorder routinely encountered in clinical practice, Frances provides the appropriate ICD-9-CM code for each one (the same code utilized in the DSM), a useful screening question, a colorful descriptive prototype, lucid diagnostic tips, and a discussion of other disorders that must be ruled out. The book closes with an index of the most common presenting symptoms, listing possible diagnoses that must be considered for each. Frances was instrumental in the development of past editions of the DSM and provides helpful cautions on questionable aspects of DSM-5.

    In this newly revised edition, chapters have been rewritten to accommodate the impact of computer technology and the Internet, not only on the acquisition and analysis of data, but also on its organization and presentation. Alternatives to the use of radiation have been expanded, and figures and illustrations have been redrawn to reflect changes in laboratory equipment and procedures.

    The most thorough and well-written text in the field, Family Therapy: History, Theory, and Practice, now in its fourth edition, is a comprehensive and developmental textbook that covers all aspects of working with families. The author begins by helping students understand the differences between functional and dysfunctional families, then goes onto explain the basic processes involved in treating couples and families before it delves into a dozen theoretical ways of treating families. Readers will also learn about the history of family therapy, multicultural aspects of family therapy, ways of working with various types of families, ethical and legal issues involved in family therapy, and ways of assessing families. 250 new sources; a new chapter on how to work with couples and marriages in enriching and therapeutic ways; more on diversity issues including working with different forms of European American families, and expanded coverage of working with African-American, Native American Indian, Hispanic/Latino, and Asian-American families; an added section on dealing with infidelity in the addiction/abuse chapter; coverage of transition issues including working with military deployment or extended work assignments; and more information on managed care issues.