Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

    Although almost every leader has heard of these works, very few have read them in depth and applied the lessons they contain to their own life. This is a huge oversight. Both books contain wisdom and advice which is applicable to almost any situation a leader finds they are in. Both books have a reputation for being dense and difficult to understand. This is due to the fact that both were written in other languages and for other time periods. It can be difficult to know exactly what Sun Tzu and Machiavelli intended to convey with their words - and even less how to take action on the ideas. This has all changed.For the first time ever, the ideas of The Prince and The Art of War have been combined, updated and presented in a way which is easy to understand in our modern era. Previously hard to interpret concepts have been clarified and shown to be as useful in our own era as they were in the one for which they were originally written. By reading and taking action on this book entitled Sun Tzu & Machiavelli Leadership Secrets by author Anthony D. Jensen, you give yourself the chance to become the most effective leader you can be. You will learn how to use timeless principles of leadership, psychology and power to achieve everything you set out to do. Both your private and professional lives will benefit immensely from understanding and applying the leadership secrets of Sun Tzu and Machiavelli.

    This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.

    They do this with little training, and often only their good intentions guide them. When Reasoning No Longer Works is the training manual these family caregivers have been searching for. Written by a Gerontologist with more than twenty years of experience, this reference gives the reader an easy to understand view of what dementia does to the brain, how it is diagnosed, and most importantly, how to deal with its effects. Bulleted lists clearly explain: • How to avoid a catastrophic reaction • Specific approaches for aggressive behavior • How to deal with disruptive behaviors • Ways to diminish wandering • What to do when a wanderer is missing • When to look for outside help You’ll also follow the story of Lou and Rose, a couple who share their lives with Alzheimer’s disease. Together, they find the answers to questions caregivers and victims are sometimes afraid to ask. (with foreword by Dr. Randall J. Bjork) "Sixteen years ago, my father, Charles, died as the result of AD. For many years to come, I knew that I had failed him. I wish I knew then what I read about now in When Reasoning No Longer Works. The stress of living with an Alzheimer’s patient in the family can be heart-wrenching, but this book provides hope and help.” — Jeanie M, daughter and caregiver

    Uses progressive enhancement techniques to ensure graceful degradation (which makes sites usable in all browsers). Shows readers how to write their own Ajax scripts instead of relying on third-party libraries. Web site designers love the idea of Ajax--of creating Web pages in which information can be updated without refreshing the entire page. But for those who aren't hard-core programmers, enhancing pages using Ajax can be a challenge. Even more of a challenge is making sure those pages work for all users. In Bulletproof Ajax, author Jeremy Keith demonstrates how developers comfortable with CSS and (X)HTML can build Ajax functionality without frameworks, using the ideas of graceful degradation and progressive enhancement to ensure that the pages work for all users. Throughout this step-by-step guide, his emphasis is on best practices with an approach to building Ajax pages called Hijax, which improves flexibility and avoids worst-case scenarios.

    It helps you create information that is easy to find and understand. In "Card Sorting: Designing Usable Categories," Donna Spencer shows you how to plan and run a card sort, analyze the results, and apply the outcomes to your projects. TESTIMONIALS "This is a wonderful book on a much-needed topic. While card sorting is a basic tool of the trade, it's previously received short-shrift in any practical publication. Donna's done an amazing job explaining (in easy-to-understand terms) what every designer, architect, and researcher should know about the ins-and-outs of card sorting. (You might need to buy two copies, because I guarantee someone will borrow your first copy and never return it.)" â��Jared M. Spool, CEO and Founding Principal, User Interface Engineering "This book is a fresh, clear, practical explanation of the value of card-sorting, how to do it, and how to use the results. Spencer mixes step-by-step instructions and good examples with just enough theory. You'll emerge from this book with new skills to create great user-centered information architectures--and smart responses to tricky questions from pesky stakeholders." â��Tamara Adlin, Founding Partner, Fell Swoop, and co-author of The Persona Lifecycle: Keeping People in Mind Throughout Product Design "I wish we had this book when we first started doing card sorting. It's a fantastic handbook that is full of very practical advice and examples from Donna's extensive experience. We will be recommending it to all our customers." â��Sam Ng, Creator of online card sorting tool OptimalSort "Donna has put together the definitive work on card sorting, a must have tool for all information architects. If you want to plan, run and analyse your own card sorts, this book has it all." â��Andy Budd, User Experience Director, Clearleft

    Back to basics guide to improve your knowledge of and practice of photography.Topics include camera and lens types, lighting, exposure, composition and image editing.

    This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

    (And more importantly, when it will not!)Which business structures could reduce your Federal income tax or Self-Employment Tax.

    In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the author covers all of HTML and offers essential coverage of HTML5 and CSS techniques.

    Whether you're a rocket scientist or a poet, whether you're ten years old or ninety, we want to make it possible for you to build great projects using computers and electronics.The parts in this kit and the projects explained here form the skeleton of your projects. Arduino can make your projects responsive. It's up to you to make them beautiful.

    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    In this pocket reference, Jennifer Niederst, the author of the best-selling Web Design in a Nutshell, delivers a concise guide to every HTML tag.Each tag entry includes:Detailed information on the tag's attributes Support information on browsers such as Netscape Navigator, Microsoft Internet Explorer, Opera, and WebTV HTML 4.0 support information, including whether the tag is deprecated in the current spec In addition to tag-by-tag descriptions, you'll find useful charts on such topics as:Character entities Decimal-to-hexadecimal conversions Color names Niederst also provides context for the tags, indicating which tags are grouped together and bare-bones examples of how standard web page elements are constructed.This pocket reference is targeted at web designers and web authors and is likely to be the most dog-eared book on every web professional's desk.

    Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.

    An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's neutrality and urgent briefs, alongside discussions on more worthy topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson making it a must for students, recent graduates and seasoned practitioners alike.