A ten-year veteran of the Navy SEALs, he was trained to complete whatever mission was handed to him, under any condition, because failure was not an option. Now, in Unleash the Warrior Within, Machowicz takes the winning attitude and mental skills he mastered in service and shows readers how to use combat mentality to reach their goals in everyday life. Using his seven principles of combat—which include Create an Action Mind-Set, The Critical Keys to Conquering Anything, and Guarantee the Win—Machowicz shows readers how to master the arts of focus, discipline, and determination under any circumstances, giving them the tools they need to conquer fear and turn their ambitions and dreams into reality. A new preface is included in this paperback edition of this inspiring guide. "Machowicz gives you the tools necessary to ensure that you win in the battle of life."—Jim Rome, host of the nationally syndicated radio show, The Jungle, and FOX television's The Last Word

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    But inpractice we make some of our best decisions by adapting to circumstances rather thanblindly following procedures. In Streetlights and Shadows, Gary Klein debunks theconventional wisdom about how to make decisions. He takes ten commonly acceptedclaims about decision making and shows that they are better suited for thelaboratory than for life. The standard advice works well when everything is clear, but the tough decisions involve shadowy conditions of complexity and ambiguity.Gathering masses of information, for example, works if the information is accurateand complete--but that doesn't often happen in the real world. (Think about thecareful risk calculations that led to the downfall of the Wall Street investmenthouses.) Klein offers more realistic ideas about how to make decisions in real-lifesettings. He provides many examples--ranging from airline pilots and weatherforecasters to sports announcers and Captain Jack Aubrey in Patrick O'Brian's Masterand Commander novels--to make his point. All these decision makers saw things thatothers didn't. They used their expertise to pick up cues and to discern patterns andtrends. We can make better decisions, Klein tells us, if we are prepared forcomplexity and ambiguity and if we will stop expecting the data to tell useverything.

    Greatness doesn't come from DNA but from practice and perseverance honed over decades. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.Colvin shows that the skills of business: negotiating deals, evaluating financial statements obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career, and will inspire you to achieve more in all you do.

    

    This is the "intelligence trap," the subject of David Robson’s fascinating and provocative book.The Intelligence Trap explores cutting-edge ideas in our understanding of intelligence and expertise, including "strategic ignorance," "meta-forgetfulness," and "functional stupidity." Robson reveals the surprising ways that even the brightest minds and most talented organizations can go wrong—from some of Thomas Edison’s worst ideas to failures at NASA, Nokia, and the FBI. And he offers practical advice to avoid mistakes based on the timeless lessons of Benjamin Franklin, Richard Feynman, and Daniel Kahneman.

    Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.

    The strategy of buy-and-hold has been replaced by buy-and-hope. Trying to grow your assets means worrying about how the next geopolitical crisis or government announcement will affect your portfolio. In an age of stunted economics and uncertain interest rates, attempting to guess market direction can seem futile.The good news is, you don't have to anymore. There is a better way to invest. It's time to borrow a page from the pros and radically change your entire philosophy to building a solid, high-yielding portfolio.The Complete Guide to Option Selling takes you through the process step by step. Updated to help you draw steady, high pro ts in an age of skittish markets, this classic text covers the ins and outs of:The Fundamentals of Option Selling Why writing options works so well, what kind of investor writes options, and how futures options could be the missing piece to your puzzleOption-Selling Strategy and Risk Management Choosing the right options to sell, the most powerful spread strategies, the mechanics of selling, and protecting yourself from downside risk like a proMarket Analysis and Writing Options How to find the best markets to take premium, the secret of seasonal trends, and tips on building your premium ladder You don't need a fancy Greek calculator to succeed in writing options. All you need is a little knowledge, a lot of common sense, and The Complete Guide to Option Selling.PRAISE FOR THE COMPLETE GUIDE TO OPTION SELLING: "A must-read. Cordier and Gross have covered all the bases in this book about the (arguably) best option strategy--writing options." -- LAWRENCE MCMILLAN, bestselling author of Options as a Strategic Investment and editor of The Option Strategist Newsletter and Daily Volume Alerts"The Complete Guide to Option Selling offers investors a truly unique, practical, and valuable perspective into another dimension of option strategy. A very cool book and interesting angle!" -- JARED A. LEVY, risk manager and author of Your Options Handbook and The Bloomberg Visual Guide to Options"James and Michael not only have an excellent ability to analyze market fundamentals, but more importantly, to design the appropriate option strategy to take advantage of their market outlook." -- DANIEL P. COLLINS, editor-in-Chief, Futures Magazine"The Complete Guide to Option Selling is an excellent reminder that selling options is less stressful and more forgiving than traditional direction trading strategies. This book has what it takes and is valuable to both novice and experienced traders." -- JACK WALKER, author of Volatility Trading Digest"Cordier and Gross comprehensively and convincingly demonstrate how options selling strategies can function not only as a facile income-producing technique but also as a performance-based investment strategy all on their own." -- GIL MORALES, Managing director of MoKa investors, LLC, and coauthor of the bestselling books Trade Like an O'Neil Disciple, How to Make Money Selling Stocks Short, and In the Cockpit with the O'Neil Disciples

    It’s a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others? How well can you guess what others think of you, know who really likes you, or tell when someone is lying? How well do you really understand the minds of those closest to you, from your spouse to your kids to your best friends? Do you really know what your coworkers, employees, competitors, or clients want?In this illuminating exploration of one of the great mysteries of the human mind, University of Chicago psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Why are we sometimes blind to the minds of others, treating them like objects or animals? Why do we sometimes talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we believe we understand our spouses, family, and friends so much better than we actually do? Mindwise will not turn other people into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.

    Now, in The Web of Life, he takes yet another giant step forward, offering a brilliant synthesis of such recent scientific breakthroughs as the theory of complexity, Gaia theory, and chaos theory. 25 line drawings.

    More than four million homes were lost to foreclosures. Is it a coincidence that the United States witnessed a dramatic rise in household debt in the years before the recession—that the total amount of debt for American households doubled between 2000 and 2007 to $14 trillion? Definitely not. Armed with clear and powerful evidence, Atif Mian and Amir Sufi reveal in House of Debt how the Great Recession and Great Depression, as well as the current economic malaise in Europe, were caused by a large run-up in household debt followed by a significantly large drop in household spending. Though the banking crisis captured the public’s attention, Mian and Sufi argue strongly with actual data that current policy is too heavily biased toward protecting banks and creditors. Increasing the flow of credit, they show, is disastrously counterproductive when the fundamental problem is too much debt. As their research shows, excessive household debt leads to foreclosures, causing individuals to spend less and save more. Less spending means less demand for goods, followed by declines in production and huge job losses. How do we end such a cycle? With a direct attack on debt, say Mian and Sufi.  More aggressive debt forgiveness after the crash helps, but as they illustrate, we can be rid of painful bubble-and-bust episodes only if the financial system moves away from its reliance on inflexible debt contracts. As an example, they propose new mortgage contracts that are built on the principle of risk-sharing, a concept that would have prevented the housing bubble from emerging in the first place. Thoroughly grounded in compelling economic evidence, House of Debt offers convincing answers to some of the most important questions facing the modern economy today: Why do severe recessions happen? Could we have prevented the Great Recession and its consequences? And what actions are needed to prevent such crises going forward?

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.  The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

     Based on the precepts of cognitive science and drawing on a half century of interdisciplinary studies, Smart Thinking is the first book to reveal a three-part formula that distinguishes Smart Thinking from innate intelligence and shows how memory works, how to learn effectively, and how to use knowledge when you need to get things done. Beginning with defining the difference between Smart Thinking and innate or raw intelligence, cognitive psychologist Art Markman demonstrates how it is possible to learn Smart Thinking that you can apply to the real world. This engaging and practical book introduces a three-part formula for Smart Thinking, which demonstrates how anyone can: � Develop Smart Habits � Acquire High-Quality Knowledge � Use High-Quality Knowledge when needed Smart Thinking explores each part of the Smart Thinking formula and provides: � An understanding of how the mind works and the means to replace self-limiting habits with those that foster Smart Thinking � Insights into how memory functions and how to improve the quality of what you learn � Ways to present new information effectively � Specific techniques for improving your understanding of how the world works � The ability to define and solve problems by finding the relevant knowledge from any area of expertise and applying it effectively Drawing on multiple research disciplines, including psychology, artificial intelligence, philosophy, neuroscience, learning sciences, linguistics, anthropology, sociology, and education, Markman provides insights into the functioning of the mind and synthesizes this understanding into practical tools and exercises that develop new skills and achieve personal goals. The book culminates in tips for creating a Culture of Smart to make everyone in an organization more effective.

    Along the tidal rivers of Malaysia, thousands of fireflies congregate and flash in unison; the moon spins in perfect resonance with its orbit around the earth; our hearts depend on the synchronous firing of ten thousand pacemaker cells. While the forces that synchronize the flashing of fireflies may seem to have nothing to do with our heart cells, there is in fact a deep connection. Synchrony is a science in its infancy, and Strogatz is a pioneer in this new frontier in which mathematicians and physicists attempt to pinpoint just how spontaneous order emerges from chaos. From underground caves in Texas where a French scientist spent six months alone tracking his sleep-wake cycle, to the home of a Dutch physicist who in 1665 discovered two of his pendulum clocks swinging in perfect time, this fascinating book spans disciplines, continents, and centuries. Engagingly written for readers of books such as Chaos and The Elegant Universe, Sync is a tour-de-force of nonfiction writing.