What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Why else would he be so talented at expertly crafting stories that defy expectations? For me there is no greater joy than seeing an artist excel at his craft." - Aintitcoolnews.com Quite literally, no escape. Because he's always with you. And in the real world -the world of you, the reader - HE WAITS will stay in your mind in a way that you won't expect ...PLUS THE SECOND STORY, 'KEEP YOUR CHILDREN CLOSE'A campsite. A family holiday. A broken down car. And an approaching breakdown truck that is just the start of Shelley's nightmare. By the time the sun sets, someone in that field will be dead, and Shelley must somehow make sure it isn't one of her children ... KEEP YOUR CHILDREN CLOSE is a story that you will find impossible to predict.PRAISE FOR LUKE SMITHERD'S WRITING:"... a novel that intrigues, enthralls, horrifies, thrills, and hits the reader with an emotional resonance as only the best stories can." - Ain't It Cool News.com"... strong characterization, moral quandaries, mystery, and a whole lot of tense moments. Reading the final sentence was truly a bittersweet moment." - SFsignal.com, Hugo award-winning websiteWant to download the first few pages of this book for FREE so that you can try before you buy? Click the 'Send sample now' button on the upper right hand side of this page to do just that!AMAZON REVIEWS OF LUKE SMITHERD'S WORK:"I couldn't help myself and read this is one sitting." - simon211175, Amazon Vine Voice"It was one of those books where you tell yourself you will read just one more page, then look at the clock and realise that it's 2 hours later. I would thoroughly recommend it." - Elaine Hosegood"I have owned a Kindle for about 2 years and downloaded some excellent books for very little cost but Luke Smitherd's works beat the lot." - Silversmith, Amazon UK Review"As soon as I started reading I was completely sucked in, which very rarely happens for me. I couldn't wait to get home and read it each night. I laughed. I cried. I did actual real life gasps of horror." - Katie, Amazon Review

    This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

    No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything you need to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETINGFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 booksJoe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfsAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PRThis is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola CompanyYou could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype"The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating." -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers. -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.   Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.   Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.

    With fewer people and resources than any of the top competitors, the only way they were going to win was to push the limit, go for broke, and hope for more than a little luck. By the time they got to the racetrack, they knew: In the fog of fierce competition, whether you win or lose, you learn the hardest lessons about engineering, teamwork, friendship, and yourself.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.

    You've reached major milestones and accumulated more assets than you dreamed possible, and yet you hesitate. “Can I retire?” This book will help answer that question by showing you…. The tools you need to live a secure and independent retirement, without worrying about money What you must know before leaving a career behind How much it will cost you to live in retirement, and how to manage your cash flow The current choices for retirement health care, including lesser-known but effective options The threat from inflation: two secrets that politicians and bankers will never admit A realistic assessment of the impact that income taxes will have on your retirement Social Security’s role in your retirement: when you should claim and how much it’s worth to you How to construct and manage an investment portfolio for income and growth in retirement About immediate annuities and why you need multiple sources of retirement income The key variables and unknowns in your retirement withdrawal equation Reviews of the best retirement calculators, and tips for how to use them accurately Beyond the simplistic 4% Rule to the latest research on safe withdrawal rates Realistic bracketing of your retirement savings needs, without over caution or overconfidence The history of economic cycles and the related asset classes for optimal retirement security A survey of strategies plus original research for how to orchestrate your retirement distributions A practical retirement fuel gauge alerting you to problems while you still have time to act Backup plans: the lifeboat strategies for ensuring you'll never be without essential income The 6 crucial questions to answer before you can retire The one, simple, powerful, non-financial reason that you can and should retire earlier than later

    Your engineers are fretting about the functionality. Your designers are in mutiny about specifications. Your business manager is screaming about the budget, and your sales team just wants to talk pricing. What do you do? The biggest challenge and most important responsibility of a Product Manager are to stay focused on the user. You are the advocate for the customer. You put their interest first, and ensure that the end result actually achieves what you set out to accomplish in the first place. Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track. Presenting practical advice and thought leadership from PMs at companies 


like Airbnb, Reddit, and Square, ‘Ship it: Successful Product Managers Reveal All’ shows you how to succeed as a Product Manager by putting the user first, and getting your team on your side. The chapters you’re about to read provide specific advice on conducting user research and applying metrics that actually matter, as well as more general wisdom about the Product Manager career path, communication skills, and life lessons from PMs at the top of their game. No matter where you are on your PM journey, you’re bound to find nuggets of wisdom here that allow you to upgrade your thinking and achieve more for your users and your career.

    New York Times bestselling historian and novelist Thomas Fleming takes us back to the days of the founders, detailing the surprising facts of American life in 1776 - including its resemblance to today.

    Arguing that risk-taking is the key to marketing success, the high- powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.

    Inside, you will find over 200 facts about the Titanic. There are facts about: • Building the Titanic • Crew of the Titanic • Passengers of the Titanic • Interior of the Titanic • Maiden voyage of the Titanic • Sinking of the Titanic • Survivors of the Titanic • Museums of the Titanic • Movies about the Titanic • Titanic’s legacy Ready? Let’s go back to Titanic…

    Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!