The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

Foundations of Economic Prosperity


Daniel W. Drezner - 2013
    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

China's Vision of Victory


Jonathan D. T. Ward - 2019
    After seventy-five years of peace in the Pacific, a new challenger to American power has emerged, on a scale not seen in generations. Working from a deep sense of national destiny, the Chinese Communist Party is guiding a country of 1.4 billion people towards what it calls "the great rejuvenation of the Chinese nation," and, with it, the end of an American-led world. Will this generation witness the final act for America as a superpower? Can American ingenuity, confidence, and will power outcompete the long-term strategic thinking and planning of China's Communist Party? These are the challenges that will shape the next decade and more. China's Vision of Victory brings the reader to a new understanding of China's planning, strategy, and ambitions. From seabed to space, from Africa to the Arctic, from subsurface warfare to the rise of China's global corporations, this book will illuminate for the reader the new great game of our lifetimes, and how our adversary sees it all.

The Bell Curve: Intelligence and Class Structure in American Life


Richard J. Herrnstein - 1994
    The controversial book linking intelligence to class and race in modern society, and what public policy can do to mitigate socioeconomic differences in IQ, birth rate, crime, fertility, welfare, and poverty.

The Inner Level: How More Equal Societies Reduce Stress, Restore Sanity and Improve Everyone's Well-Being


Richard G. Wilkinson - 2018
    The Inner Level now explains how inequality affects us individually, altering how we think, feel and behave. It sets out the overwhelming evidence that material inequities have powerful psychological effects: when the gap between rich and poor increases, so does the tendency to define and value ourselves and others in terms of superiority and inferiority. A deep well of data and analysis is drawn upon to empirically show, for example, that low social status leads to elevated levels of stress hormones, and how rates of anxiety, depression and addictions are intimately related to the inequality which makes that status paramount.Wilkinson and Pickett describe how these responses to hierarchies evolved, and why the impacts of inequality on us are so severe. In doing so, they challenge the conception that humans are inescapably competitive and self-interested. They undermine, too, the idea that inequality is the product of "natural" differences in individual ability. This book draws together many of the most urgent problems facing societies today, but it is not just an index of our ills. It demonstrates that societies based on fundamental equalities, sharing and reciprocity generate much higher levels of well-being, and lays out the path towards them.

Armchair Economist: Economics & Everyday Life


Steven E. Landsburg - 1993
    But Steven E. Landsburg...is one economist who fits the bill. In a wide-ranging, easily digested, unbelievably contrarian survey of everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy. -- Joe Queenan, The Wall Street Journal The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists. -- Erik M. Jensen, The Cleveland Plain Dealer ...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve. -- Dan Seligman, Fortune

The Power of Impact Investing


Judith Rodin - 2014
    While philanthropy continues to be a transformative force for good, global philanthropic funds, even when combined with the development or aid budgets of many national governments, add up to mere billions of dollars. Meanwhile, the cost of solving the world’s problems runs into the trillions.In The Power of Impact Investing, Rockefeller Foundation president Judith Rodin and Margot Brandenburg, two of the foremost experts in the field, explain what impact investing is, how it compares to philanthropy and traditional investments, where opportunities are evolving around the world, and how to get started.By sharing moving stories of impact investors and the exciting social enterprises benefiting from these investments, Rodin and Brandenburg offer a compelling resource for anyone interested in better understanding the power of impact investing—including retail investors, high-net-worth individuals, and heads of family offices, foundations, banks, and pension funds—while also offering experienced impact investors an opportunity to deepen their knowledge and benefit from the perspectives of other investors.

Our Political Nature: The Evolutionary Origins of What Divides Us


Avi Tuschman - 2013
    It shows how political orientations across space and time arise from three clusters of measurable personality traits. These clusters entail opposing attitudes toward tribalism, inequality, and differing perceptions of human nature. Together, these traits are by far the most powerful cause of left-right voting, even leading people to regularly vote against their economic interests.      As this book explains, our political personalities also influence our likely choice of a mate, and shape society's larger reproductive patterns. Most importantly of all, it tells the evolutionary stories of these crucial personality traits, which stem from epic biological conflicts.     Based on dozens of exciting new insights from primatology, genetics, neuroscience, and anthropology, this groundbreaking work brings core concepts to life through current news stories and personalities. For instance, readers will meet Glenn Beck and Hugo Chavez and come to understand the underlying evolutionary forces they represent. By blending serious research with relevant contemporary examples, Our Political Nature casts important light onto the ideological clashes that so dangerously divide and imperil our world today.

Corporations Are Not People: Why They Have More Rights Than You Do and What You Can Do About It


Jeffrey D. Clements - 2012
    Jeff Clements explains why the Citizen's United case is the final win in a campaign for corporate domination of the state that began in the 1970s under Richard Nixon. More than this, Clements shows how unfettered corporate rights will impact public health, energy policy, the environment, and the justice system. Where Thom Hartmann's Unequal Protection provides a much-needed detailed legal history of corporate personhood, Corporations Are Not People answers the reader's question: "What does Citizens United mean to me?" And, even more important, it provides a solution: a Constitutional amendment, included in the book, which would reverse Citizens United. The book's ultimate goal is to give every citizen the tools and talking points to overturn corporate personhood state by state, community by community with petitions, house party kits, draft letters, shareholder resolutions, and much more.

The Book of Faith: True Inspirational Stories


Navjot Gautam - 2018
    As the river of life dries up, with each passing moment, our dreams of childhood give way to the reality of life, which is not always pleasant or fair. There is so much we don’t control and can’t change. In these difficult and lonely moments, we wonder if there is anyone in this world or any other whom we can count on. If faith moves mountains, then how do we build such faith and how do we know it will work for us? What is faith, anyway? From a physicist to a physician, an injured bird to an erudite Brahmin, people from different walks of life and religions share their incredible stories of rapid transformation, all united by the common thread of faith in one person – Om Swami. Every story makes you think and dares you to see the world differently. The Book of Faith is unlike anything ever written in the modern times.NAVJOT GAUTAM is a postgraduate in Journalism and Mass Communication from Punjabi University, Patiala. She has worked with top organizations in the fields of health, education, IT and hospitality.SADHVI VRINDA OM is an award-winning poet and author. She graduated from Sophia College, Ajmer, and went on to pursue an MBA. The turning point of her life though was to pen a mesmerizing non-fiction, Om Swami: As We Know Him. It has been hailed transformational by readers.

A Nefarious Carol


Steve Deace - 2020
    Confident America has been conquered, Satan prepares to initiate the final stage of his master plan, but it requires a willing partner—will she say yes?Convinced his demon general Lord Nefarious has successfully conquered America, Satan himself now decides it’s time for him to step out of the shadows and complete his master plan. But for it to succeed, he must find a willing partner… On the run, frightened, and alone, Rae is cornered one fateful night in a rundown motel room by the devil himself. He has a once-in-eternity offer for her—the chance to change the world forever. But to convince her to freely accept it, Satan needs to connect with Rae’s past, present, and future to prove to her he can be trusted after all. A showdown for the ages is officially on, and humanity hangs in the balance.

George Orwell's 1984 (Bloom's Guides)


Harold Bloom - 1988
    - Comprehensive reading and study guides for the world's most important literary masterpieces- A selection of critical excerpts provide a scholarly overview of each work- "The Story Behind the Story" places the work in a historical perspective and discusses it legacy- Each book includes a biographical sketch of the author, a descriptive list of characters, an extensive summary and analysis, and an annotated bibliography

Institutions, Institutional Change and Economic Performance


Douglass C. North - 1990
    Institutions exist, he argues, due to the uncertainties involved in human interaction; they are the constraints devised to structure that interaction. Yet, institutions vary widely in their consequences for economic performance; some economies develop institutions that produce growth and development, while others develop institutions that produce stagnation. North first explores the nature of institutions and explains the role of transaction and production costs in their development. The second part of the book deals with institutional change. Institutions create the incentive structure in an economy, and organizations will be created to take advantage of the opportunities provided within a given institutional framework. North argues that the kinds of skills and knowledge fostered by the structure of an economy will shape the direction of change and gradually alter the institutional framework. He then explains how institutional development may lead to a path-dependent pattern of development. In the final part of the book, North explains the implications of this analysis for economic theory and economic history. He indicates how institutional analysis must be incorporated into neo-classical theory and explores the potential for the construction of a dynamic theory of long-term economic change. Douglass C. North is Director of the Center of Political Economy and Professor of Economics and History at Washington University in St. Louis. He is a past president of the Economic History Association and Western Economics Association and a Fellow, American Academy of Arts and Sciences. He has written over sixty articles for a variety of journals and is the author of The Rise of the Western World: A New Economic History (CUP, 1973, with R.P. Thomas) and Structure and Change in Economic History (Norton, 1981). Professor North is included in Great Economists Since Keynes edited by M. Blaug (CUP, 1988 paperback ed.)

The Great Reflation: How Investors Can Profit from the New World of Money


J. Anthony Boeckh - 2010
    But the full impact of the crises we have recently faced will create far more problems, and unless you're prepared, you'll struggle to regain your financial footing.In The Great Reflation, author Tony Boeckh helps you understand how these crises, and the policies passed to jumpstart the economy, will play out for investments and business, and provides you with the tools to excel in today's rapidly evolving financial landscape. He reveals how similar episodes compare with the current crises and what this could mean for your financial future.Arms you with practical insights that will allow you to evaluate different investment options Explores the implications of the end of the private debt cycle, the possible rise of a new age of thrift, and the new government debt crisis Reveals how you can profit from once-in-a-lifetime opportunities as well as proper portfolio allocation strategies While things may never return to "normal," you can still make choices that will allow you to prosper. This book will show you how.

The Art of War for Women: Sun Tzu's Ancient Strategies and Wisdom for Winning at Work


Sun Tzu - 2002
    This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life.Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are – and, more importantly, who they want to be. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tzu, the man who wrote the Art of War some 2,500 years ago, was Chinese, and the Chinese think of war differently than we do in the West. In their view, war does not revolve around fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.That’s why Sun Tzu’s Art of War is particularly appropriate for women. Let’s face it, as intelligent and accomplished as we may be, there are very few of us who are comfortable with direct confrontation or situations where our triumph means someone else’s defeat. We are natural negotiators and problem solvers; most of us prefer win-win situations to those in which winner-takes-all.But there is another reason The Art of War is particularly appropriate for us. Although Sun Tzu’s book is about the application of strategies, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves – our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.