Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    And an absolute must for everyone with a learner's permit. Former Top Gear Stig and professional driver Ben Collins shares expert skills culled from a twenty year career as one of the best drivers in the world, famous for racing in the Le Mans series and NASCAR, piloting the Batmobile, and dodging bullets with James Bond. Refined over thousands of hours of elite-level performance in the physics of driving, his philosophy results in greater control and safer, more efficient and fun driving for all skill levels.

    In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals—but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimize performance.Within these pages discover the keys to becoming stronger, smarter, faster, and healthier. There is only one way to achieve true freedom: The Way of Discipline. Read this book and find The Way.

    But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

    Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

    He went on to become a twentieth-century icon-a man whose name and face are synonymous with "genius." Now, at last, ordinary readers can explore Einstein's life and work in this new For Dummies guide. Physicist Carlos Calle chronicles Einstein's career and explains his work-including the theories of special and general relativity-in language that anyone can understand. He shows how Einstein's discoveries affected everything from the development of the atom bomb to the theory of quantum mechanics. He sheds light on Einstein's personal life and beliefs, including his views on religion and politics. And he shows how Einstein's work continues to affect our world today, from nuclear power to space travel to artificial intelligence.

    Millions have discovered the immense satisfaction to be found in growing something beautiful, in creating interesting combinations of plants, experimenting with new plants, and getting to know plants more intimately than they ever could with plants in the ground.Written by leading gardening journalist Bill Marken and the experts of the National Gardening Association, Container Gardening For Dummies is the ultimate guide to cultivating charming gardens in everything from a redwood window box to a hanging basket to an old pair of cowboy boots. It fills you in on how to:Grow almost anything in a container Make greens flourish on roofs, balconies, and windowsills Create a one-of-a-kind garden using classic and offbeat containers Use the best fertilizing and watering techniques for your climate Grow exotic and low-maintenance cacti and succulents Prevent insects, pests, and diseases from invading your containers Featuring clear, concise, step-by-step instructions and sixteen pages of stunning color photos, Container Gardening For Dummies covers all the bases, including:Opportunities and limitations of different climates Ready-made versus homemade soil mixes, starting plants from seeds, and other fundamentals Choosing, planting and caring for flowers, ferns, succulents, fruits, and vegetables Expressing your sense of style with color, form, texture, proportion, and other design elements Adding special effects to your container garden Container Gardening For Dummies is a fun, informative guide for inexperienced city slickers and savvy country cousins alike.

    From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations-the ones that determine the impact of our actions and the quality of our lives-are those we have with ourselves.Most of us recognize the difference between our knowledge-what we know we should do and say-and our know-how-what we actually do and say in real life when it counts. Fox calls this the "Performance Gap," and she shows you how to close it, turning breakdowns into breakthroughs, whether struggling with a difficult client, arguing with a combative teenager, or organizing for community action.Winning from Within combines insights from Western psychology and Eastern philosophy with practical applications from real business situations and everyday life. Fox shows that the ability to achieve mastery over how we interact with each other comes from within, from the "center" where desires, thoughts, feelings, and impulses to take action live side-by-side. Winning from Within offers a profound and highly practical seven-step method for making changes that last-at work and at home. As Erica Ariel Fox demonstrates, we can actually get what we want-and feel good about the result.

    Featuring topics from the Copernican Revolution to the mind-boggling theories of recent science, The Astronomy Book uses flowcharts, graphics, and illustrations to help clarify hard-to-grasp concepts and explain almost 100 big astronomical ideas. Covering the biographies of key astronomers through the ages such as Ptolemy, Galileo, Newton, Hubble, and Hawking, The Astronomy Book details their theories and discoveries in a user-friendly format to make the information accessible and easy to follow.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

    Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead."Business Analysis For Dummies" is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project's expectations and on the path to success.Offers guidance on how to make an impact in your organization by performing business analysisShows you the tools and techniques to be an effective business analysis professionalProvides a number of examples on how to perform business analysis regardless of your roleIf you're interested in learning about the tools and techniques used by successful business analysis professionals, "Business Analysis For Dummies" has you covered.

    A highly in-demand keynote speaker whose company boasts over 52,000 business clients in 145 countries, Michael Gerber is THE name in small business—and now he demonstrates “How Ordinary People Can Create Extraordinary Companies.” Making your dreams real is the first step to creating a successful business—and Gerber’s Awakening the Entrepreneur Within provides the key.

    "App Empire" provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.Discover marketing strategies that few developers know and/or useLearn the success formula for getting thousands of downloads a day for one AppLearn the secret to why some Apps get visibility while others don'tGet insights to help you understand the App store market"App Empire" delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today

    Federal Election Commission trust in our government has reached an all-time low. More than ever before, Americans believe that money buys results in Congress, and that business interests wield control over our legislature.With heartfelt urgency and a keen desire for righting wrongs, Harvard law professor Lawrence Lessig takes a clear-eyed look at how we arrived at this crisis: how fundamentally good people, with good intentions, have allowed our democracy to be co-opted by outside interests, and how this exploitation has become entrenched in the system. Rejecting simple labels and reductive logic-and instead using examples that resonate as powerfully on the Right as on the Left-Lessig seeks out the root causes of our situation. He plumbs the issues of campaign financing and corporate lobbying, revealing the human faces and follies that have allowed corruption to take such a foothold in our system. He puts the issues in terms that nonwonks can understand, using real-world analogies and real human stories. And ultimately he calls for widespread mobilization and a new Constitutional Convention, presenting achievable solutions for regaining control of our corrupted-but redeemable-representational system. In this way, Lessig plots a roadmap for returning our republic to its intended greatness. While America may be divided, Lessig vividly champions the idea that we can succeed if we accept that corruption is our common enemy and that we must find a way to fight against it. In REPUBLIC, LOST, he not only makes this need palpable and clear-he gives us the practical and intellectual tools to do something about it.

    Here are some of the remarkable features of Barnes & Noble Classics:New introductions commissioned from today's top writers and scholarsBiographies of the authorsChronologies of contemporary historical, biographical, and cultural eventsFootnotes and endnotesSelective discussions of imitations, parodies, poems, books, plays, paintings, operas, statuary, and films inspired by the workComments by other famous authorsStudy questions to challenge the reader's viewpoints and expectationsBibliographies for further readingIndices & Glossaries, when appropriateAll editions are beautifully designed and are printed to superior specifications; some include illustrations of historical interest. Barnes & Noble Classics pulls together a constellation of influences—biographical, historical, and literary—to enrich each reader's understanding of these enduring works. One of history’s greatest political philosophers, Niccolò Machiavelli is notorious for his treatise The Prince, which has become a cornerstone of modern political theory. Written in 1513 and published in 1532, after Machivelli’s death, The Prince immediately provoked controversy that has continued unabated to this day. Defining human nature as inherently selfish, Machiavelli proposes that social conflict and violence are natural phenomena that help determine the ablest, most versatile form of government. Asserting that idealism has no place in the political arena, The Prince primarily addresses a monarch’s difficulties in retaining authority. Considered the first expression of political realism, it has often been accused of advocating a political philosophy in which “the end justifies the means.” Indeed the emphasis in The Prince on practical success, at the expense even of traditional moral values, earned Machiavelli a reputation for ruthlessness, deception, and cruelty. Many scholars contend, however, that the author’s pragmatic views of ethics and politics reflected the realities of his time, as exemplified by the Medici family of Florence. Debates about Machiavelli’s theories are as lively today as they were 450 years ago, but no one questions the importance of his fundamental contribution to Western political thought. This newly translated edition also includes Machiavelli’s Letter to Francesco Vettori, The Life of Castruccio Castracani, and excerpts from the Discourses on Livy.Wayne A. Rebhorn, Celanese Centennial Professor of English at the University of Texas, has authored numerous studies of Renaissance European literature. His Foxes and Lions: Machiavelli’s Confidence Men won the Howard R. Marraro Prize of the Modern Language Association of America in 1990.

    and none of the mess you live with now. Declutter Your Home and Let Go of Your Stuff Without Losing Your Nostalgic Memories In this book, Claire shares tips that will help you give up the bulk of your sentimental clutter while keeping your most precious treasures to use and display. Learn how to shrink your collections of nostalgic items such as: Your children's baby clothes and toys Mementos from your own youth Clothes you've kept for decades Heirlooms you inherited Books you've kept for years Gifts you don't want (but feel you have to keep) Holiday decorations And everything else that brings back happy memories. Claire will teach you the art of discarding items that trigger your memories without actually losing those memories. If you've been hoarding too much stuff because you fear losing the memories along with the stuff, you need this book. This Decluttering Guide is Packed with Advice Whether you're downsizing the family home or you simply need to learn how to declutter in a way that honors your memories, this book is for you. If your adult children are moving out, or you're faced with going through the belongings of a beloved parent or other loved one, this will be one of your books that you refer to again and again, as it lists categories of sentimental items, and how to deal with each. Yes, You Can Declutter Without Losing Your Treasured Memories You don't have to live with overflowing closets, an attic full of boxes and a basement packed with more of the same, just because it's so hard for you to sort through and give up belongings linked to your past. The truth is, you CAN finally free yourself of clutter while keeping your most treasured belongings. There are many decluttering books and downsizing books, but this one is written by someone with personal experience. Claire and her family gave up more than half their possessions when they downsized from their large family home to a much smaller house. She let go of things she'd been carrying around for most of her life, as well as treasured mementos from many years of raising her large family to adulthood. In this book, she spells out the steps a sentimental person can take to reduce their clutter while keeping their memories intact. Read The Sentimental Person's Guide to Decluttering now, and start on the path to conquering clutter without giving up happy memories.