It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.

    It turns out they were wrong. Their equations do not hold up. Their policies have not produced the promised results. Their interpretations of economic events -- as reported by the media -- are often of-the-mark, and unconvincing.A key alternative to the one big machine mindset is to recognize how the economy is instead an evolutionary system, with constantly-changing patterns of specialization and trade. This book introduces you to this powerful approach for understanding economic performance. By putting specialization at the center of economic analysis, Arnold Kling provides you with new ways to think about issues like sustainability, financial instability, job creation, and inflation. In short, he removes stiff, narrow perspectives and instead provides a full, multi-dimensional perspective on a continually evolving system.

    We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

    Whether you're a beginner, and avid student, or an armchair expert, you'll find plenty to stimulate you within this book.--book jacket

    To many people, she is still 'la reine méchante', whose extravagance and frivolity helped to bring down the French monarchy; her indifference to popular suffering epitomised by the (apocryphal) words: 'let them eat cake'. Others are equally passionate in her defence: to them, she is a victim of misogyny.Antonia Fraser examines her influence over the king, Louis XVI, the accusations and sexual slurs made against her, her patronage of the arts which enhanced French cultural life, her imprisonment, the death threats made against her, rumours of lesbian affairs, her trial (during which her young son was forced to testify to sexual abuse by his mother) and her eventual execution by guillotine in 1793.

     For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last. Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus- aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

    Now following her death in 2013, this is her account of her remarkable life.Beginning with her upbringing in Grantham, she goes on to describe her entry into Parliament. Rising through the ranks of this man’s world, she led the Conservative Party to victory in 1979, becoming Britain's first woman prime minister.Offering a riveting firsthand version of the critical moments of her premiership – the Falklands War, the miners' strike, the Brighton bomb and her unprecedented three election victories, the book reaches a gripping climax with an hour-by-hour description of her dramatic final days in 10 Downing Street.Margaret Thatcher's frank and compelling autobiography stands as a powerful testament to her influential legacy.

    These cleverly interwoven tales of their heart-stopping adventures take us from the feats of World War I through the heroism of World War II and beyond, including daring military raids and survival-at-sea, and will appeal to fans of Unbroken, The Greatest Generation, and Flyboys. With the world in peril in World War II, each man set aside great success and comfort to return to the skies for his most daring mission yet. Doolittle, a brilliant aviation innovator, would lead the daring Tokyo Raid to retaliate for Pearl Harbor; Lindbergh, hero of the first solo flight across the Atlantic, would fly combat missions in the South Pacific; and Rickenbacker, World War I flying ace, would bravely hold his crew together while facing near-starvation and circling sharks after his plane went down in a remote part of the Pacific. Groom's rich narrative tells their intertwined stories--from broken homes to Medals of Honor (all three would receive it); barnstorming to the greatest raid of World War II; front-page triumph to anguished tragedy; and near-death to ultimate survival--as all took to the sky, time and again, to become exemplars of the spirit of the "greatest generation."

     It is 1975, Watford, and two teenagers, George and Andrew, meet for the first time. Bonding over their love for singing, song writing and pop music, together they set out to follow an impossible dream. They didn't know it then, but they were taking their first steps towards forming Wham!, a band that was to become one of the biggest in the world.Wham! were the soundtrack of the 80s; whether it was choosing life or Live Aid, the decade of flamboyance and fun was a party that seemed like it would never end. But it had to stop somewhere - and that was in front of tens of thousands of tearful fans at Wembley Stadium in 1986.In Wham! George and Me, Andrew Ridgeley tells the story of Wham! - from the day they met to that iconic final concert. For the first time, he reveals what it was like being at the centre of a pop hurricane and talks of his love for and friendship with George. It's a story only he can tell. AVAILABLE TO PRE-ORDER NOW

    It also chronicles the creation of the Ethereum blockchain from the mind of inventor Vitalik Buterin to the ragtag group of people he assembled around him to build the second-largest crypto universe after Bitcoin.Celebrated journalist and author Matthew Leising tells the full story of one of the most incredible chapters in cryptocurrency history. He covers the aftermath of the heist as well, explaining the extreme lengths the victims of the theft and the creators of Ethereum went to in order to try and limit the damage. The book covers:The creation of EthereumAn explanation of the nature of blockchain and cryptocurrencyThe activities of a colorful cast of hackers, coders, investors, and thievesPerfect for anyone with even a passing interest in the world of modern fintech or daring electronic heists, Out of the Ether is a story of genius and greed that’s so incredible you may just choose not to believe it.

    Yet, as bestselling biographer Sarah Bradford reveals in this breathtaking new portrait, the truth is far more fascinating than the myth. Neither a vicious monster nor a seductive pawn, Lucrezia Borgia was a shrewd, determined woman who used her beauty and intelligence to secure a key role in the political struggles of her day.Drawing from a trove of contemporary documents and fascinating firsthand accounts, Bradford brings to life the art, the pageantry, and the dangerous politics of the Renaissance world Lucrezia Borgia helped to create.

    How did this marvel of self-organized complexity evolve? How is wealth created within this system? And how can wealth be increased for the benefit of individuals, businesses, and society? In The Origin of Wealth, Eric D. Beinhocker argues that modern science provides a radical perspective on these age-old questions, with far-reaching implications. According to Beinhocker, wealth creation is the product of a simple but profoundly powerful evolutionary formula: differentiate, select, and amplify. In this view, the economy is a "complex adaptive system" in which physical technologies, social technologies, and business designs continuously interact to create novel products, new ideas, and increasing wealth. Taking readers on an entertaining journey through economic history, from the Stone Age to modern economy, Beinhocker explores how "complexity economics" provides provocative insights on issues ranging from creating adaptive organizations to the evolutionary workings of stock markets to new perspectives on government policies. A landmark book that shatters conventional economic theory, The Origin of Wealth will rewire our thinking about how we came to be here—and where we are going.

    In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley—and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy—“the HP Way”—that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company—arguably the world’s greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.

    But this book is different from all the others.Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.