They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research. He goes inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouth feel" of fat by manipulating its chemical structure. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: the industry itself would cease to exist without salt, sugar, and fat.

    Whether you're looking to lose the baby weight, that last ten pounds, or several hundred, this is the program that can change your life forever. They share their most effective secrets for weight loss success through diet and exercise and go into detailed focus on how to develop a powerful, sustainable mental change to keep the weight off forever. With their help, readers will "see" the hidden path of transformation; be guided through fast and fun exercises; enjoy loads of recipes (both quick and gourmet) along with advice for food shopping, preparation, and more! With an incredible expansion of the Carb-cycling core that has driven Chris's first two national bestsellers, the Powells guide you from the very first step to reach your ideal weight and transition to lifelong maintenance--high-impact results in as little as three weeks.

    Nearly fifty pounds overweight and unable to climb the stairs without stopping, he could see where his current sedentary life was taking him—and he woke up. Plunging into a new routine that prioritized a plant-based lifestyle and daily training, Rich morphed—in a matter of mere months—from out of shape, mid-life couch potato to endurance machine. Finding Ultra recounts Rich’s remarkable journey to the starting line of the elite Ultraman competition, which pits the world’s fittest humans in a 320-mile ordeal of swimming, biking, and running. And following that test, Rich conquered an even greater one: the EPIC5—five Ironman-distance triathlons, each on a different Hawaiian island, all completed in less than a week. In the years since Finding Ultra was published, Rich has become one of the world’s most recognized advocates of plant-based living. In this newly revised and updated edition, he shares the practices, tools, and techniques he uses for optimal performance, longevity, and wellness, including diet and nutrition protocols. Rich reflects on the steps he took to shift his mindset and leverage deep reservoirs of untapped potential to achieve success beyond his wildest imagination, urging each of us to embark on our own journey of self-discovery.

    And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer.To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.

    No machines. No space. No hassles! With Your Body is Your Barbell, a reader will have no excuse not to get into the best shape of his or her life…simply, easily, and in just 4 weeks in the convenience of his or her own home. How? Using nothing more than what God blessed—a body with unlimited potential.Metabolic training expert BJ Gaddour, CSCS, who Men's Health magazine calls one of the "100 Fittest Men of All Time," has created a remarkably efficient and effective body-transforming diet and workout program based on just a handful of simple moves, the Bodyweight Eight. These no-equipment-required exercises are all one needs to build a strikingly symmetrical, perfectly proportioned, and classically beautiful physique, just like BJ's. (Not long ago, he was a fat guy with bad knees and an addiction to ice cream sundaes.)But it doesn't stop there. Once readers master each legendary fitness feat with perfect form, he will use BJ's "Sweat Spectrum," scalable, step-by-step progressions to go from ground zero to super hero. From these exercise variations, readers can construct hundreds of personalized workouts. Dozens of sample workouts are already demonstrated through big, bold how-to photographs within the book, and organized by goal, duration, intensity, and targeted body zone. This is the only book a man or woman needs to achieve the body he or she has always wanted anywhere…and without gear.

    Nigma’s simple dietary approach to achieving glowing skin that's free of age spots, sagging and wrinkles that actress Penelope Cruz says, “pinpointed exactly what my body needed to give me the optimal glow.”Eating too much of the wrong foods is bad for your digestion; and what’s worse, it shows up in your face as wrinkles, blemishes, bags and more. Luckily, by identifying and eliminating your skin-aging triggers, you can simultaneously heal your gut, stop this process of “digest-aging” and reverse its negative effects on your skin. Younger Skin Starts in the Gut provides a complete healthy skin regimen that produces beautiful glowing skin by balancing hormones, preventing inflammation and maintaining well-adjusted digestion. The book’s comprehensive four-week program and healthy recipes provide solutions to eight different signs of aging—including uneven skin tone, puffiness, dark circles and adult acne—and guarantees one blissful result: younger-looking, healthier skin.

    His highly accessible program is filled with the practical tools, emotional support, and real-life wisdom readers need to get lasting results.Complete Keto is the first book of its kind, offering a truly comprehensive, integrative, and results-driven ketogenic diet program to create lasting change in your life. Expert trainer Drew Manning, author of the New York Times bestseller Fit2Fat2Fit, brings together his expertise in keto with the insights gained in his own weight loss journey, which he undertook in order to write his first book from an informed and empathetic perspective. He has done the experimentation on himself, so he knows what people go through when they begin a ketogenic program. In this book, readers will grasp the basics of keto; jump-start their journey with Drew's signature 30 Day Keto Cleanse; learn to use exercise alongside a keto eating plan; and find tools and strategies to help ensure their results can last and their lives can change for good.

    Peter D'Adamo and Catherine Whitney reveal the simple secret to healthy, vigorous, and disease-free living: basing your diet on your blood type. If you've ever suspected that not everyone should eat the same thing or do the same exercise, you're right. In fact, what foods we absorb well and how our bodies handle stress differ with each blood type. Your blood type reflects your internal chemistry. It is the key that unlocks the mysteries of disease, longevity, fitness, and emotional strength. It determines your susceptibility to illness, the foods you should eat, and ways to avoid the most troubling health problems. In Eat Right 4 Your Type, Dr. D'Adamo draws on over fifteen years of research to reveal: - Which foods, spices, teas, and condiments help maintain optimal health and ideal weight - Which vitamins and supplements to emphasize or avoid - Whether your stress is relieved better through aerobics or meditation - Whether you should walk, swim or play tennis or golf as your mode of exercise - How knowing your blood type can help you avoid many common viruses and infections and fight back against life-threatening diseases - How to slow down the aging process by avoiding factors that cause rapid cell deterioration Whether your blood type is O, A, B, or AB, Eat Right 4 Your Type will help you design a total health program that's perfect for you. MORE THAN 7 MILLION COPIES SOLD WORLDWIDE!

     Professional athlete-turned-firefighter Rip Esselstyn is used to responding to emergencies. So, when he learned that some of his fellow Engine 2 firefighters in Austin, TX, were in dire physical condition-several had dangerously high cholesterol levels (the highest was 344!)-he sprang into action and created a life-saving plan for the firehouse. By following Rip's program, everyone lost weight (some more than 20 lbs.), lowered their cholesterol (Mr. 344's dropped to 196), and improved their overall health. Now, Rip outlines his proven plan in this book. With Rip as your expert coach and motivator, you'll transform your body and lifestyle in a month. His plant-powered eating plan is based on a diet of whole foods, including whole grains, fresh fruits, vegetables, legumes, nuts, and seeds. This invaluable guide features: Dozens of easy, mouthwatering recipes-from pancakes to pizza, Tex-Mex favorites to knockout chocolate desserts-that will keep you looking forward to every bite Pantry-stocking tips will take the panic out of inevitable cravings and on-the-fly meals Guidelines on menu choices that will allow you to eat out, wherever and whenever you want Rip's simple, firefighter-inspired exercise program that will boost your metabolism and melt your fat away. Medically approved, easy-to-follow, and amazingly effective, this diet is designed for anyone who wants to make heroic strides in his or her health, weight, and well-being-all without heroic effort. "Want to be as strong as a Texas firefighter? Or as healthy as a professional triathlete? Then follow the wonderful advice of Rip Esselstyn, who is both. His book can save your life--whether you're a man or a woman. Highly recommended!" -Dean Ornish, M.D., Founder and President, Preventive Medicine Research Institute, Clinical Professor of Medicine, U of California, SF, author, Dr. Dean Ornish's Program for Reversing Heart Disease

    It can’t be found in a magic pill. According to strength coach, Rachel Cosgrove, the key to shedding fat and keeping it off can only be found on the strength-training floor. After trying—and failing—diet after diet, hundreds of women have turned to Cosgrove and her revolutionary Fit Female strength training program to finally get the fit, strong, and healthy bodies they’ve always wanted. Her clients have lost up to 70 pounds, dropped up to six dress sizes, and drastically changed their body shapes and muscle-to-fat ratios. Now any woman can get the same results with The Female Body Breakthrough. A program for every female who is tired of starving herself, exercising for hours with no results, and feeling bad about it all, this revolutionary plan uses a combination of innovative strength training and sensible nutrition. The 16-week program includes: A 2-week Bodyweight-Only Jumpstart Phase that will help women adjust to strength training while seeing results in just days Over 100 fully illustrated warm-up moves and innovative strength-training exercises using everything from dumbbells and barbells to bands and straps A comprehensive nutrition plan including nutrient-timing strategies that work with workouts, satisfying foods that promote optimum health and energy, and even an indulgent snack every day A Do-It-Yourself guide to program design so women can craft a program that works toward her personal goals and with her schedule Written in an accessible, girlfriend-to-girlfriend tone, The Female Body Breakthrough delivers doses of motivational advice, testimonials from real Fit Females, and all the know-how any woman needs to get a strong, healthy body.

    Or, rather, diets,since the book details three very different main approaches to controlling carbohydrates (including the Basic Low Carb Diet, similar to Atkins or Protein Power, and the Mini-Binge Diet, popularized as The Carbohydrate Addict's Diet), plus several variations, finally summing up the basic principles which tie them all together. The point is to give the reader the tools necessary to construct a new way of eating that will fit his or her body, psyche, and lifestyle, thus allowing them to stay slim, energetic, and healthy for life.

    But the problem is not you, it's that dieting, with its emphasis on rules and regulations, has stopped you from listening to your body. Written by two prominent nutritionists, "Intuitive Eating" focuses on nurturing your body rather than starving it, encourages natural weight loss, and helps you find the weight you were meant to be. Learn: *How to reject diet mentality forever*How our three Eating Personalities define our eating difficulties*How to feel your feelings without using food*How to honor hunger and feel fullness*How to follow the ten principles of Intuitive Eating, step-by-step*How to achieve a new and safe relationship with food and, ultimately, your body With much more compassionate, thoughtful advice on satisfying, healthy living, this newly revised edition also includes a chapter on how the Intuitive Eating philosophy can be a safe and effective model on the path to recovery from an eating disorder.

    Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years.In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control.To help us lose weight and recover our health, Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation. Compelling, controversial, and completely based in science, Fat Chance debunks the widely held notion to prove “a calorie is NOT a calorie”, and takes that science to its logical conclusion to improve health worldwide.

    Includes 20 bonus new recipes.

    Thousands of books have been written about the unique benefits of Intermittent Fasting and its ability to help people lose weight and improve health, but Eat Stop Eat was one of the first. Far from being just another fad, Eat Stop Eat is your indispensable guide to the latest science behind using intermittent fasting for simple yet effective weight loss, without unneeded complexity or the need to deprive yourself of the foods you love to eat.