They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).From the Hardcover edition.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    Contains concept art and models of the game's characters, locations, and weapons, as well as artists' comments on the work and the game.Note:The Rapture Edition Art book is a reduced version of the Special Edition Art book made to be a value against the Special Edition. It is reduced to 96 pages, and scaled down to the dimensions of the game case itself.The Special Edition Art book is the main version of BioShock 2's art book. It is 168 pages and is composed of 10 chapters.♢Chapter 1 - Citizens of Rapture♢Chapter 2 - Big Daddies♢Chapter 3 - Big Sisters♢Chapter 4 - Little Sisters♢Chapter 5 - Environments♢Chapter 6 - Weapons♢Chapter 7 - User Interface♢Chapter 8 - Advertisements♢Chapter 9 - Storyboards♢Chapter 10 - Credits

    Like rock and roll before it, it has permanently transformed music, art, dance and fashion while capturing millions of listeners - and this vast cultural revolution was all started by a bunch of street kids in the ravaged Bronx of the 1970s. Documenting hip-hop's remarkable genesis, this book tells its stories in voices that bristle with vitality, character, humour and menace, tracing the music from DJ Kool Herc's first parties in 1973 through the release of "Rapper's Delight" in 1979 and the rise of the new school in the mid 1980s. Fricke and Ahearn weave an electric narrative from the accounts of over 50 of hip-hop's founders and stars, old school and new, including Afrika Bambaataa, Grandmaster Flash, DJ Kool Herc, Melle Mel, Grand Wizard Theodore, Grandmaster Caz, Rahiem, Fab 5 Freddy, Tony Tone and DMC. A wealth of previously unseen photographs, flyers and posters illustrate the text. This work is a chorus of voices, a tale of artistry in the face of extraordinary adversity, and the definitive history of a revolution created with nothing more than a microphone, a turntable and a dance floor.

    From the sci-fi literature of Samuel Delany, Octavia Butler, and N. K. Jemisin to the musical cosmos of Sun Ra, George Clinton, and the Black Eyed Peas’ will.i.am, to the visual and multimedia artists inspired by African Dogon myths and Egyptian deities, the book’s topics range from the “alien” experience of blacks in America to the “wake up” cry that peppers sci-fi literature, sermons, and activism. With a twofold aim to entertain and enlighten, Afrofuturists strive to break down racial, ethnic, and social limitations to empower and free individuals to be themselves.

    The Samurai spirit, Bushido, is an integral component of Japanese tattooing that is traced through the imagery and interpersonal dynamics of this veiled subculture. The eloquent text is based largely on Takahiro Kitamura's experiences as client and student of the famed Japanese tattoo master, Horiyoshi III. Over 200 beautiful photos by Jai Tanju capture the breathtaking tattoo artistry of Horiyoshi III. Five original, unpublished prints by Horiyoshi III, like those in his acclaimed book, 100 Demons of Horiyoshi III, are included here. Bushido: Legacies of the Japanese Tattoo is certain to fascinate everyone with an interest in tattoo culture.

    With this volume spanning from her punk fanzine roots to her landmark piece on R. Kelly's past, The First Collection leaves no doubt why The New York Times has called Hopper's work "influential." Not merely a selection of two decades of Hopper's most engaging, thoughtful, and humorous writing, this book documents the last 20 years of American music making and the shifting landscape of music consumption. The book journeys through the truths of Riot Grrrl's empowering insurgence, decamps to Gary, IN, on the eve of Michael Jackson's death, explodes the grunge-era mythologies of Nirvana and Courtney Love, and examines emo's rise. Through this vast range of album reviews, essays, columns, interviews, and oral histories, Hopper chronicles what it is to be truly obsessed with music. The pieces in The First Collection send us digging deep into our record collections, searching to re-hear what we loved and hated, makes us reconsider the art, trash, and politics Hopper illuminates, helping us to make sense of what matters to us most.

    In The Anti-Aesthetic, preeminent critics such as Jean Baudrillard, Rosalind Krauss, Fredric Jameson, and Edward Said consider the full range of postmodern cultural production, from the writing of John Cage, to Cindy Sherman's film stills, to Barbara Kruger's collages. With a redesigned cover and a new afterword that situates the book in relation to contemporary criticism, The Anti-Aesthetic provides a strong introduction for newcomers and a point of reference for those already engaged in discussions of postmodern art, culture, and criticism. Includes a new afterword by Hal Foster and 12 black and white photographs.

    Herds of wild animals crossing acacia-dotted plains, remote cultures that time seems to have forgotten, the monumental vestiges of crumbled empires, as well ast he dire realities of war, disease and famine - Africa is all this and much more. From Cape Town's gleaming shopping arcades to the remote tribal settlements on Lake Turkana's shores, The Africa Book draws together a definitive collection of the sights, sounds and tastes of this spellbinding continent.Here's how to start - open at any page and begin your own journey. Float down the Nile in a felucca, visit the mountain gorillas of Rwanda, catch mbalax fever on Dakar's glittering dance floors, relax under the palms on Zanzibar's powdery white beaches. Let Lonely Planet's photographers, authors and travelers lead you through five regions, 54 countries and inspire you to embark on the journey of your life.

    The result is an extraordinary, complex portrait of "white girls," as Als dubs them—an expansive but precise category that encompasses figures as diverse as Truman Capote and Louise Brooks, Malcolm X and Flannery O’Connor. In pieces that hairpin between critique and meditation, fiction and nonfiction, high culture and low, the theoretical and the deeply personal, Als presents a stunning portrait of a writer by way of his subjects, and an invaluable guide to the culture of our time.

    The man whose Liverpool team won trophies at a rate-per-season that dwarfs Sir Alex Ferguson's achievements at Manchester United and who remains the only Briton to lead a team to three European Cups.From Wembley to Rome, Manchester to Madrid, Paisley's team was the one no one could touch. Working in a city which was on its knees, in deep post-industrial decline, still tainted by the 1981 Toxteth riots and in a state of open warfare with Margaret Thatcher, he delivered a golden era - never re-attained since - which made the city of Liverpool synonymous with success and won them supporters the world over. Yet, thirty years since Paisley died, the life and times of this shrewd, intelligent, visionary, modest football man have still never been fully explored and explained.Based on in-depth interviews with Paisley's family and many of the players whom he led to an extraordinary haul of honours between 1974 and 1983, Quiet Genius is the first biography to examine in depth the secrets of Paisley's success. It inspects his man-management strategies, his extraordinary eye for a good player, his uncanny ability to diagnose injuries in his own players and the opposition, and the wicked sense of humour which endeared him to so many. It explores the North-East mining community roots which he cherished, and considers his visionary outlook on the way the game would develop.Quiet Genius is the story of how one modest man accomplished more than any other football manager, found his attributes largely unrecorded and undervalued and, in keeping with the gentler ways of his generation, did not seem to mind. It reveals an individual who seemed out of keeping with the brash, celebrity sport football was becoming, and who succeeded on his own terms. Three decades on from his death, it is a football story that demands to be told.

    With exclusive access to the RCA vaults, producer Ernst Jorgensen brings to intimate life every moment that Elvis spent in the studio--from the spontaneous joy of his early sessions to the intensely creative periods of his later career. At once the definitive recording session guide and a compellingly readable narrative, this is the ultimate companion to the singer and his songs.

    And in another century your proclivity might have gotten you accused of witchcraft.Any left-handed person, or the spouse, parent, or friend of one, will be captivated by this essential and eye-opening book. With bracing wit and a flawless command of current research, psychologist Stanley Coren answers such questions as:Is left-handedness acquired genetically or socially?Are southpaws more creative than their right-handed fellows?Why do left-handers seem to die younger than right-handers?What can left-handers do to counteract the perils and prejudices that confront them in a world that leans to the right?

    The problem is that many of these techniques are kept secret and other guides are heavy and full of jargon. So how can you use the simple power of Sports Psychology techniques to revolutionize your performance today? Clearly you need more than just a system, you need the right kind of system. Not just the science behind mental strength but a super-simple, step-by-step guide to unlocking the power of your brain. As a bestselling author, martial arts and fitness coach, I’ve been lucky enough to work with some of the best experts around the world. With input from top instructors and researchers I discovered easy tactics that can be effortlessly used by everyone. From fitness fans, runners and gym athletes to combat styles like boxing, MMA, and martial arts. Even the busy office worker can dominate any competitive or stressful event in minutes! This is “Mental Combat”... and once applied to your training it quickly revolutionizes performance – every time! What Is Mental Combat? Mental Combat is a simple, easy set of tactics for unlocking the full power of your brain and body. Moreover, it gives you the proven scientific benefits of Sports Psychology without needing to understand the complex history and theories. Whilst traditional guides can be heavy and difficult to follow, Mental Combat is a simple, tactical approach. Perfect for martial artists, fitness fans, gym enthusiasts and even the busy office worker! Stressful, nerve-wracking events become a walk in the park when transformed using the right techniques. A busy and cluttered mind becomes laser focused. Would you like to know the quickest and easiest way to experience the incredible benefits of mental training? The Easy New Way To Get Started with Mental Training Inside “Mental Combat” you’ll discover… How to “psych-out” an opponent. “Mind Hacks” for instant, rock-solid confidence and cool. Powerful motivation and concentration skills. Revealed: the body position to banish nerves quickly and easily. The truth behind meditation. (and why it’s easier than you think). How to unlock the power of your brain for any event. The secret to managing victory, like a pro. The secret to handling defeat… and coming back stronger. How you can use Sports Psychology tactics even if you don’t do sports! And much more! Want To See For Yourself How Mental Combat Can Transform Your Performance? Click and grab your copy of Mental Combat now to see you’ve been missing! To say thanks for checking out this book you can claim your free guide: “3 Steps to Explosive Power” FREE from my website. Just visit: www.BlackBeltFit.

    Developing out of the graffiti-writing tradition of the 1980s through the work of artists such as Banksy and Futura 2000, it has long since reached the mainstream. Street Art is the first measured, critical account of the development of this global phenomenon.  Tracing street art’s origins in cave painting through the Paris walls photographed by Brassai in the ’20s through the witty, sophisticated imagery found on city streets today, the book also features new and exclusive interviews with key figures associated with street art of the last 35 years, including Lady Pink, Barry McGee, Shepard Fairy, Futura 2000, Malcolm McLaren, Miss Van, and Os Gemeos. Street Art reveals the extent to which the walls and streets of cities around the world have become the birthplace of some of the most dynamic and inspirational art being made today.