Book picks similar to
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by J. Noel Kapferer
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brand-management
entrepreneurship
The Millionaire Map: The Ultimate Guide to Creating, Enjoying, and Sharing Wealth
Jim Stovall - 2013
Trump On the heels of the best-selling success of The Ultimate Gift and the major motion picture from 20th Century Fox based on that book, Jim Stovall brings you The Millionaire Map. "This is the book I wished was available 30 years ago when I was desperate and broke with only a dream of one day being a millionaire. Now, as a multimillionaire, I want to share the wisdom I've gained from the journey and provide other travelers with a map to guide them on their journey." -- Jim StovallThe Millionaire Map Reveals:You can't expand your wallet until you expand your mind.Becoming a millionaire is not just about all the things you want to have, but it's about the things you want to do and give.In order to climb to the financial peak, you've got to crawl out of the valley of debt.You will either voluntarily control your money now, or it will force its control on you later.The vast majority of people never arrive at their destination-not because they don't have what it takes but because they don't manage what they have.
It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century
Dan Provost - 2012
We have launched two successful Kickstarter projects, in turn paving the way for a new era of independent hardware manufacturing, and recently entered the software world with our first iPhone app. We have learned a lot in a short period of time, and wanted to share this information with the world. So we wrote a book. This book was written to offer guidance and inspiration for those charting a similar path, and covers topics such as running a small business, creating hardware products independently, launching a Kickstarter project, and tips for promoting your products. Everything is told through the lens of our own experience.It Will Be Exhilarating is a short read that will provide the needed kick to start making stuff. There isn't a better time than now.“There is no recipe for passion, no 5-step guide to making your idea real, but there is good, solid advice, and this book is filled with it.” – Clay Shirky, author, Here Comes Everybody“It Will Be Exhilarating is both fun and informative. I was shocked at how transparent and thorough Studio Neat are at sharing the details of their journey. Moreover, the book reads quick so you can get back to building your next great idea, but now with a bit of extra inspiration and insight.” – Shawn Blanc, shawnblanc.net"Dan and Tom had a wild ride through the early days of this alternative to make stuff by finding an interested audience that funds the costs of bringing a dream to fruition. This book tells those lessons learned from two successive and successful Kickstarter projects and the first two years of bootstrapping their company. Studio Neat has a practical roadmap for taking something you love and potentially making it your livelihood." – Glenn Fleishman, a freelance technology reporter who contributes to The Economist, Macworld, and BoingBoing“Tom and Dan have created a hitchhikers guide to the black art that is successfully funding a Kickstarter project.” – Ben Brooks, brooksreview.net
Marketplace 3.0: Rewriting the Rules of Borderless Business
Hiroshi Mikitani - 2013
And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Investing for Beginners: A Short Read on the Basics of Investing and Dividends (investing 101, Investing for Dummies, Money, Power, Elon Musk, Tony Robbins, Entrepreneur, Banking Book 4)
James Moore - 2018
But, actually, this isn't the case at all. In fact, these super-rich individuals realize that their money needs to work for them and so they learn how to take what are known as "calculated" risks. The super-rich are definitely not psychics, nor do they have a "magic" secret that they hold close to their own kind. In fact, their real secret lies in the fact that they know what simple investing mistakes should be avoided. And, in truth, these mistakes are common knowledge, even among those investors who are not particularly wealthy at all. Investing properly is a guided, purposeful tool for building and adding to wealth, but it is not only for the rich. Actually, anyone can get started quite easily, and there are multiple avenues that make it easy to begin, with small amounts to start up a portfolio. Additionally, what differentiates using investment (as opposed to gambling) is that it takes a period of time for the "magic" to happen. Therefore, it is not a get-rich-quick scheme, at all. I want us to be clear on that point from the get-go. By the end of this book, you'll have a great understanding of what investing is, and you will know how the magic of compounding works too. We'll take a look at other options that you might find useful, so then you'll have the knowledge you need before you get started with your own investing. Again, thank you for joining me here; it's my pleasure to guide you through this important information. I believe that knowledge is power, and I hope that you'll feel more comfortable once you get the real gist of how it all works, and how it can work really well for you.
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight - 2016
Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Billions to Bust and Back: How I made, lost and rebuilt a fortune, and what I learned on the way
Thor Bjorgolfsson - 2014
After 10 years establishing his financial empire with alco-pops and beer in the lawless 'Wild East' of newly-capitalist Russia in the 1990s, he moved on to merging, floating, spinning off and privatising businesses from Finland to Sweden, Poland, Bulgaria, Serbia, Greece and the Czech Republic. On his 40th birthday, and worth $3.5 billion, he was sitting on top of the world; only 250 people in it were richer than him. His most spectacular triumph was the takeover of Iceland's second-largest bank, Landsbanki - he had expected his investment's value to double or treble in four years, and instead it rose ten-fold.But when financial meltdown hit Iceland in October 2008, Landsbanki crashed and burned, taking Bjorgolfsson with it. Within 12 months he had lost 3.3 billion euros - 98.5% of his wealth - and was treated as a scapegoat in his native country for supposedly bringing about the disaster. Faced with appalling debts, Bjorgolfsson has made good on his promises to repay his creditors, and at the age of 47 is now a billionaire once again.
Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)
Isaac Kronenberg - 2017
Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.
EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey - 2011
These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom - 2008
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
Tribe of Millionaires: What if one choice could change everything?
David Osborn - 2019
Traveling to a tropical island with the mysterious "Tribe of Millionaires," Ethan finds his whole approach to business and life shifting with each lesson.The more time Ethan spends with the enigmatic members of the tribe, the more he comes to realize that the answers he seeks are, as they are for all of us, hidden in plain sight.
BULLSH*T FREE GUIDE TO IRON CONDORS
Gavin McMaster - 2013
Or it can be a way to lose your shirt. What determines whether you get rich or go broke can often be a tiny detail here, a missed opportunity there. The margin for error is slim. Heck, it’s non-existent. Fortunes are amassed by experienced options traders who know how to use this strategy THE RIGHT WAY. And financial lives are destroyed by those who don’t. This book will catapult you into that first category. Without all the fluff and B.S. that you don’t need. The Bullsh*t Free Guide to Iron Condors is a TRUE no-nonsense guide to the Iron Condor strategy, written by an experienced trader who lives (or dies) by working it every day. It’s designed as a real-life, step-by-step guide for experienced options traders who want to use this strategy the RIGHT WAY -- which means the CONSISTENTLY PROFITABLE way. In the book you’ll discover: * 6 little-known techniques for adjusting trades that go bad (most experienced traders don’t even know these) * How to create a trading journal and trading log, and why it’s CRUCIAL that you do. (Note: the book includes downloadable examples you can use yourself.) * The 3 ways the world’s top Iron Condor traders manage risk, including detailed examples so you can trade “like the big boys.” * How to save yourself thousands of dollars when entering live trades (this information is closely guarded by many trading “gurus”). * Which option broker is the best for trading Iron Condors. (This is one of the most important decisions you’ll make, so choose wisely.) * How to set up a trading plan that actually works. (We include a sample trading plan to get you started.) * Why weekly options are not as amazing as they sound (and are, in fact, often a HUGE mistake). * How to incorporate volatility into your trading. (You will come to LOVE huge volatility moves after reading this!) * How to eliminate the risk of early assignment. * How to avoid being caught with your pants down on settlement day. (Make this mistake and you can kiss your profits goodbye.)
The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life
David Krueger - 2009
What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our "money story." And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.What is your money story?Do you consistently spend more than you have?Do you follow the herd in your investments--even though you know the herd is usually wrong?Have you neglected to save for the future, even when you have the means?Do you feel controlled or shackled by debt?Is your money somehow never "enough"?Is money, or the lack of it, always on your mind?The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.
The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency
Josh Nelson - 2021
Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: • Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success • Most agencies blame themselves, and try to work on their MINDSET — But nothing changes because it’s not your mindset that’s the problem. It’s the MODEL that needs to change. • The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there’s never consistent income or time for you). • For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond. Forget the old concept of a general, digital marketing agency that takes years to establish - there’s no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual. This set of turn-by-turn directions to building a digital agency teaches: • How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row • How to build the team that will manage the day-to-day operations • How top agency owners grow to seven figures within a year • How to add $5,000 in monthly recurring revenue to your agency every single month • How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: • Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit • Josh’s templates you can copy for setting goals, designing your marketing, and tracking performance • How the Seven Figure Agency principles create a life shaped to your goals
Before You Start Up: How to Prepare to Make Your Startup Dream a Reality
Pankaj Goyal - 2017
Starting up a business is no different—it needs preparation.This preparation is about understanding your “why”; about generating and testing business ideas; about building your founding team; about talking to your family; about taking care of your career and your finances. It is about getting mentally prepared to get started. This book will help you ask the right questions. It will guide you, steer you towards finding your answers.You are ambitious. You are a go-getter. You are destined to win. This book will help get you what you deserve."About the AuthorPankaj Goyal grew up in a typical Indian middle class family in Rajasthan. In a family of government employees, he was taught the standard script to build your career: “Work hard on academics and get the highest scores”. And that’s the path he took. While he got his Bachelors in Computer Science from IIT Kanpur and an MBA from IIM Bangalore, there was always an itch . . . an itch to start a business. He started his company in 2008 and ran it for three years. His experience was bitter sweet. The business generated good cash, but failed to grow. He then took a break, moved to the USA and joined McKinsey and Company. Ever since, he has worked across the world in the technology industry. His work is now focused on applying Artificial Intelligence for the benefit of companies. He continues to be involved in the world of entrepreneurship as an angel investor and as an advisor to startups in the Silicon Valley and India.
Go Pro - 7 Steps to Becoming a Network Marketing Professional
Eric Worre - 2013
At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to yourproduct or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let s go tell the world.