Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

    It continues with subsequent travels throughout Africa, where natives rub shoulders with eccentric expatriates, settlers with Arab traders and dignitaries with monks. Interspersed with these colourful tales are three 'nightmares' which describe the vexations of travel, including returning home.

    I slapped His face and told Him to wake up. Our daughter, B, appeared in the doorway, woken up by the screaming - I must have been screaming but I don't remember - and she was crying and peering in. I told her the ultimate adult lie; that everything was all right.' Sudden death is rude. It just wanders in and takes your husband without any warning; it doesn't even have the decency to knock. At the impossibly young age of 37, as they were making love one night, Lucie Brownlee's beloved husband Mark dropped dead. As Lucie tried to make sense of her new life - the one she never thought she would be living - she turned to writing to express her grief. Me After You is the stunning, irreverent and heartbreakingly honest result.

    First published in 1963, this novel explores the love affair between a black man and a white woman in a time when lovers could be imprisoned for breaking the law against sexual relations across the colour bar.

    4BC-AD 65) ranks among the most eloquent and influential masters of Latin prose. This selection explores his thoughts on philosophy and the trials of life. In the Consolation to Helvia he strives to offer solace to his mother, following his exile in AD 41, while On the Shortness of Life and On Tranquillity of Mind are lucid and compelling explorations of Stoic thought. Witty and self-critical, the Letters - written to his young friend Lucilius - explore Seneca's struggle to acquire philosophical wisdom. A fascinating insight into one of the greatest minds of Ancient Rome, these works inspired writers and thinkers including Montaigne, Rousseau, and Bacon, and continue to intrigue and enlighten.

    Drawing on thinkers from Aristotle to Simone Weil, by way of Aquinas, Kant, Rilke, Nietzsche, Spinoza, and Rawls, among others, Comte-Sponville elaborates on the qualities that constitute the essence and excellence of humankind. Starting with politeness-almost a virtue-and ending with love-which transcends all morality-A Small Treatise takes us on a tour of the eighteen essential virtues: fidelity, prudence, temperance, courage, justice, generosity, compassion, mercy, gratitude, humility, simplicity, tolerance, purity, gentleness, good faith, and even, surprisingly, humor.Sophisticated, lucid, and full of wit, this modestly titled yet immensely important work provides an indispensable guide to finding what is right and good in everyday life.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    I derive from celestial phenomena the forces of gravity with which bodies tend to the sun and other planets.

    Presents an in-depth humorous look at Dutch life, quirks, customs, and character, with observations of Dutch behavior in the Netherlands and abroad; includes appendices on Dutch idioms, expressions, and homonyms.

    In this detailed retelling, Robert Graves draws the major characters of this timeless classic in broad, gritty strokes, making Agamemnon, Paris, Odysseus, and others accessible for young readers.Written with a younger audience in mind, The Siege and Fall of Troy is nevertheless exhaustively researched and compelling enough to be of interest to both students of history and adult readers. With humor, wit, and energy, Graves is expert at weaving a story based on exhaustive scholarly research and deep imaginative prowess

    A fine example is at hand in MY AFRICAN JOURNEY, the story of his 1908 excursion in Kenya and Uganda. Churchill's description of the East Africa of nearly a century ago makes an interesting comparison with today. The feeling of innocence and charm in the tribes he meets is now lost; the animals he hunts, decimated; the countryside through which he travels, pastoral no more. But Churchill could never be just a traveler, so he notes dozens of opportunities for improvement--many subsequently adopted. Fascinating to sojourn with the young Winston, then in his early 30's, and feel the developing insight and judgment that one day would literally save the world.

    The only European city in which both the Allies and the Axis power operated openly, it was temporary home to much of Europe’s exiled royalty, over one million refugees seeking passage to the U.S., and a host of spies, secret police, captains of industry, bankers, prominent Jews, writers and artists, escaped POWs, and black marketeers. An operations officer writing in 1944 described the daily scene at Lisbon’s airport as being like the movie Casablanca, times twenty. In this riveting narrative, renowned historian Neill Lochery draws on his relationships with high-level Portuguese contacts, access to records recently uncovered from Portuguese secret police and banking archives, and other unpublished documents to offer a revelatory portrait of the War’s back stage. And he tells the story of how Portugal, a relatively poor European country trying frantically to remain neutral amidst extraordinary pressures, survived the war not only physically intact but significantly wealthier. The country’s emergence as a prosperous European Union nation would be financed in part, it turns out, by a cache of Nazi gold.

    Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

    A major hit in Germany that went on to become one of Europe’s biggest literary blockbusters in the last five years, Night Train to Lisbon is an astonishing novel, a compelling exploration of consciousness, the possibility of truly understanding another person, and the ability of language to define our very selves. Raimund Gregorius is a Latin teacher at a Swiss college who one day—after a chance encounter with a mysterious Portuguese woman—abandons his old life to start a new one. He takes the night train to Lisbon and carries with him a book by Amadeu de Prado, a (fictional) Portuguese doctor and essayist whose writings explore the ideas of loneliness, mortality, death, friendship, love, and loyalty. Gregorius becomes obsessed by what he reads and restlessly struggles to comprehend the life of the author. His investigations lead him all over the city of Lisbon, as he speaks to those who were entangled in Prado’s life. Gradually, the picture of an extraordinary man emerges—a doctor and poet who rebelled against Salazar’s dictatorship.

    Sure a woman has been murdered and the eye witness is a talking, thinking, reading stuffed donkey, but it is not entirely absurd, for it suggests a number of human truths like a short electric cut through Wittgenstein, who plays a role in the novel that begins with the sheer absurd and ends with a more elevated absurd, you odd and Cartesian human reader.A book that can be read in one sitting, it is also a book that you will read at least three times if you do race through it in a sitting. Perhaps you should read it standing. Standing and leaning? Well, that would allow some leg flexing, yes. But isn’t your concentration sharper if you are sitting? And though your legs stretch less, is the trade-off between less stretching worth it for the rest they have in not supporting your body? And which is better for your head? Sitting, as you can rest your face in your hands? Or standing, which allows better back to head stretching? What if someone enters the room? Why did they? Did they intend to interrupt your reading of Bedraggling Grandma with Russian Snow? If not, why did they interrupt your reading of Bedraggling Grandma with Russian Snow? For they did, indeed, interrupt your reading of Bedraggling Grandma with Russian Snow. Would they have felt less free to do so if you were standing? Does sitting invite interruption?These are questions you will not think to ask until after you realized that you have been slyly taught how to think by this Portuguese master of humor, philosophy, and imagination, João Reis."I’m sorry for diverting from the main issue, dear gentlemen, but as you know, every single detail might be of importance, life and occurrences are a perfect sphere, no angles and no end, you are detectives and surely understand why I can’t leave all the connecting dots and wires and cables and threads lying around out there untouched unseen unheard."