The Extroverted Writer: An Author's Guide to Marketing and Building a Platform


Amanda Luedeke - 2013
    From ideas to tips to absolute musts, THE EXTROVERTED WRITER builds on Amanda's successful "Thursdays with Amanda" blog posts on ChipMacGregor.com. This easy-to-read guide breaks down the most popular social media sites and online options to give YOU the tools you need to be effective when engaging with your readers. Whether you're new to social media or a longtime pro...whether you have dozens of books under your belt or are still waiting for your first deal, this book is for you. I started reading Amanda's posts on chipmagregor.com about the time my novel was launching. Amanda's understanding of branding and her insight as an agent were extremely helpful to me as I thought about an overall platform strategy. I had no idea what to do about Facebook, and her thoughts helped me refine what I was doing and better connect with my fiction readers. Charity Hawkins, author of The Homeschool Experiment: a novel My twitter following tripled with Amanda's training and after putting her Google search rules into practice, my blog posts are drawing increased traffic and new shares. Reading The Extroverted Writer is like getting down-to-earth advice from your best friend. Your extroverted best friend that knows all the social media answers you need. Finally! Laura Anderson Kurk (laurakurk.com), author of Glass Girl and Perfect Glass Amanda Luedeke, agent at the number one literary agency in the country, MacGregor Literary, Inc., takes you through easy, step by step approaches to growing your online presence and as a result, your audience. Her lessons are straightforward, simple and applicable, no smoke and mirrors or degrees in physics required. From growing your readership on your blog, to pumping up your number of Twitter followers, to utilizing the eye candy of Pinterest to promote your books, she has it all. I recommend this book for all authors; newbies, established and everyone in between. Laura L. Smith, author"

Race for Relevance: 5 Radical Changes for Associations


Harrison Coerver - 2011
    Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

This Is How You Pitch: How To Kick Ass In Your First Years of PR


Ed Zitron - 2013
    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

Andy & Me: Crisis and Transformation on the Lean Journey


Pascal Dennis - 2005
    The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."

Are You There Blog? It's Me, Writer


Kristen Lamb - 2011
    Where do you start? Maybe you want to blog, but where do you begin? What do you say? How do you get anyone to care about what you have to say? “Are You There, Blog? It’s Me, Writer” is a compilation of social media expert Kristen Lamb’s best social media blogs and lessons, and some additional material only found here. This book is designed to be a laugh-out-loud journey to the heart of social media.Many of us know we need a social media platform, but what exactly does that mean? Most of us would rather have brain surgery with a KFC spork than learn about computers and social marketing. Fortunately, “Are You There, Blog? It’s Me, Writer” is not your average social marketing book. This book will strip away all those fears and teach you how to make the most of Twitter, Facebook, and blogging and give you all you need to build a worldwide platform based on relationship and community. Kristen will show you how to manage time, be more productive, and maximize the top social media tools. The best part is you’ll be having so much fun, you will forget you’re supposed to be learning.

Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is on


Craig Weber - 2013
    Craig Weber provides managers and team leaders with the communication tools they need to ensure that the team remains on track even when dealing with its most troublesome issues, responds to tough challenges with greater agility and skill, and performs brilliantly in circumstances that incapacitate less disciplined teams.Craig Weber is an international consultant specializing in team and leadership development.

Contagious: Why Things Catch On


Jonah Berger - 2013
    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Mother, Stranger


Cris Beam - 2012
    Her mother, a distant relative of William Faulkner, told neighbors and family that her daughter had died. The two never saw each other again. Nearly twenty-five years later, after building her own family and happy home life, a lawyer called to say her mother was dead. In this story about the fragility of memory and the complexity of family, Beam decides to look back at her own dark history, and for the secret to her mother’s madness.

How I Made Over $42,000 in 1 Month Selling My Kindle eBooks


Cheryl Kaye Tardif - 2012
    And I'm about to tell you HOW I did all that.I don't normally tell people how much money I make, but I believe writers need to know it IS possible to earn a real income from your books. Seriously, if I can do it, anyone can—if you have the right combination of criteria and techniques. In this book, I'll share with you what I believe are four key elements you must have in place to see high sales. And I'll reveal the strategic techniques I used during my KDP Select promotions that resulted in earning over $42,000—with $32,000 of that from ONE title alone.Not only did I earn over $42,000 in ebook sales, I was contacted by one of the leading literary agencies in New York. The chairman noticed my success when my one title made #4 in the Top 100 Bestselling Kindle ebooks, right under The Hunger Games trilogy. Since then, I've signed with another agent for foreign rights.So, if you're ready to earn some real money with Select, let's begin…

Do I Make Myself Clear? Why Writing Well Matters


Harold EvansEdmund Morris - 2017
    Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well.The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.

Scratch: Writers, Money, and the Art of Making a Living


Manjula Martin - 2017
    You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? As contributors including Jonathan Franzen, Cheryl Strayed, Roxane Gay, Nick Hornby, Susan Orlean, Alexander Chee, Daniel Jose Older, Jennifer Weiner, and Yiyun Li candidly and emotionally discuss money, MFA programs, teaching fellowships, finally getting published, and what success really means to them, Scratch honestly addresses the tensions between writing and money, work and life, literature and commerce. The result is an entertaining and inspiring book that helps readers and writers understand what it's really like to make art in a world that runs on money-and why it matters.

The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know


Parul Agrawal - 2019
     #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path.  The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.  But they are not secrets anymore. This book is for you if you want to learn about:  The concept of Growth Hacking  The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers  Identifying and analyzing growth channels  The future of Growth Marketing  ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.  It proves the maxim that says — you don’t choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.

Fire Me I Beg You: Quit Your Miserable Job (Without Risking it All)


Robbie Abed - 2018
    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

Art-Write: The Writing Guide for Visual Artists


Vicki Krohn Amorose - 2013
    Author, artist and media writer Vicki Amorose offers a step-by-step approach that will enable you to create a professional artist statement. From there, she shows you how to develop the material to represent you and your work for funding, exhibition material, proposals and websites. Art-Write is filled with timely advice to connect with your viewers and promote and sell your art.

The Art of Social Media: Power Tips for Power Users


Guy Kawasaki - 2014
    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/