In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.   Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

    This report, part of the GoodPlay Project, undertaken by researchers at Harvard Graduate School of Education's Project Zero, investigates the ethical fault lines of such digital pursuits. The authors argue that five key issues are at stake in the new media: identity, privacy, ownership and authorship, credibility, and participation. Drawing on evidence from informant interviews, emerging scholarship on new media, and theoretical insights from psychology, sociology, political science, and cultural studies, the report explores the ways in which youth may be redefining these concepts as they engage with new digital media. The authors propose a model of "good play" that involves the unique affordances of the new digital media; related technical and new media literacies; cognitive and moral development and values; online and offline peer culture; and ethical supports, including the absence or presence of adult mentors and relevant educational curricula. This proposed model for ethical play sets the stage for the next part of the GoodPlay project, an empirical study that will invite young people to share their stories of engagement with the new digital media.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

    But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

    Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession. In this book you will learn what truly works when it comes to using social media in your network marketing business including: The types of social media posts you should be focusing on and the things you must avoid sharing What you should and should not include as part of your profile A four-step process for creating freakishly effective Facebook lives The right way to reach out to someone on social media and what to say How to follow up when people “disappear” What to do if you’ve been doing it all wrong! And so much more… If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read. Get it today!

      The Master of Ormond College at the University of Melbourne had been acquitted of indecent assault after complaints by two female students. Helen Garner’s bestselling book about the case, The First Stone, polarised readers over whether the students had been right to take their allegations to the law. Was the feminist movement poisoning gender relations?   In Generation F, the young award-winning journalist Virginia Trioli offered a vigorous, incisive and compelling argument for the ongoing need for feminism, while exploring her own bewilderment and anger. She described the real state of sexual harassment, violence, the workplace and the law in Australia: how most women just copped it, but those who felt able to confront it needed all the support they could get.   Now – as women around the world speak up about how sexual harassment has destroyed their work, families and lives – Trioli revisits that cultural moment in a new foreword, and in a new afterword considers the situation women face today.   Dismayingly, her original text is just as relevant, and her call to action just as powerful.

    But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

    The only problem is, he doesn't want any of it. And the endless distractions of digitized society give him no head space to figure out what he does want.So, Dan unplugs. He abandons all things digital technology, effectively retreating from society to live an analog lifestyle geared at perfecting the art of avoidance. When a case of mistaken identity launches Dan into a series of bizarro relationships and absurd events, it represents an unexpected path to reconnect him with a world he never knew existed.Dark, offbeat and laugh-out-loud funny, Unplugged is a coming of middle-age story about finding authentic connections and meaning in today's hyper-digitized society.

    Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't.  Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And  High-Tech, High-Touch Customer Service  spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:  * Six major customer trends and what they mean for your business  * Eight unbreakable rules for social media customer service  * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content  * The rising power of self-service--and how to design it properly  * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.

    And I’ve been looking for my killer ever since.I didn’t expect to survive death, but here I am and I’ve got questions—lots of them. Questions that lead me to a world I never knew existed in the shadows of the mundane. When I come face to face with a vampire who seems to have the answers I’m looking for, I find myself trapped in a game where I’m the pawn.Someone is hunting me. No one is safe until I’m caught, but I refuse to be the prey. When the hunter becomes the hunted, they’ll learn I’m not as naïve as they think. That is, until the mastermind is revealed and nothing is ever the same again.Will I be able to reclaim my old life? Or is the game just getting started …

    On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe. No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: . Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation . Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery . Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis . Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need . The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) "Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch."

    Pinterest Savvy highlights: * Set up your profile for success. * Understand the basics of eye-catching pins. * Learn from businesses using Pinterest well. * Improve strategies for gaining followers and increasing engagement. * Achieve sales and marketing goals using Pinterest!Along the way, you'll hear from other Pinterest experts like popular blogger Amy at Living Locurto and the social media team at PBS.

    Her former friend Rowan—glamorous Instagram star—has money and leisure spare. Once bound by a tragic accident, the two women have lost touch. At least, until Hannah forces herself into Rowan's beautiful world. When a party takes a shocking turn, history starts to repeat itself. Now, the Cambridge police are closing in, and the reunited friendship starts to unravel. Suspected of murder, Hannah and Rowan have to choose: do they keep each others' secrets, or do they try to save themselves? "Influenced is the sort of book where you end up staying up until the middle of the night because you can't let it go. Hannah is a character you fall in love with... and then stay on the edge of your seat as her life spirals out of control. A must read for psychological suspense lovers." -- New York Times and Washington Post Bestseller Mike Omer

    When Hofmann’s editor at The Huffington Post posted the contract, now known as iRules, it resonated on a massive scale and went viral, resulting in a tsunami of media coverage and requests. It quickly became apparent that people across the country were hungry for more.In iRules, Hofmann provides families with the tools they need to find a balance between technology and human interaction through a philosophy she calls Slow Tech Parenting. In the book, she educates parents about the online culture tweens and teens enter the minute they go online, exploring issues like cyberbullying, friend fail, and sexting, as well as helping parents create their own iRules contracts to fit their families’ needs. As funny and readable as it is prescriptive, iRules will help parents figure out when to unplug and how to stay in sync with the changing world of technology, while teaching their children self-respect, integrity, and responsibility.

    Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

    It will change your life. Simplicity at its best: The checklist is one of the world’s oldest—and most effective—productivity systems. If anything, author and entrepreneur Alexandra Franzen shares, it is just as valuable now as it was during the days of the Roman Empire. Writing out a simple checklist allows us to tangibly plan our day and set in stone what we want to accomplish.Cut out unnecessary noise: There are countless apps and organizational systems out there to help us straighten out our lives, but often they only add to the madness. Trying to keep up leaves us feeling drained and overwhelmed. Learn how to choose your highest priorities, set realistic goals, celebrate tiny wins, and feel calmer every day with the magic of checklists.Be realistic about the time in a day: By physically writing down our tasks on a single piece of paper, we force ourselves to limit how much we can do in a day. Too often, we cram our day with tasks and chores and leave almost no space for self-care or time with loved ones. We end up disappointed in our inability to complete our never-ending to-do list. Checklists help you plan your day in a more gentle, realistic way. You accomplish what needs to be done—and enjoy things you want to be doing, too. In the life-changing Checklist Book, learn: The history of the checklist and why it remains to be relevant and effective today The science behind the success of checklists, such as the instant satisfaction we feel when we put a check next to a finished task How to create a basic daily checklist—and checklists for specific situations, like moving to a new city or navigating a divorce Readers who love life-improvement books like The Bullet Journal Method, Free to Focus and Atomic Habits will love The Checklist Book.