In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

    

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

    It’s about being a part of a community, knowing that contributions matter and experiencing a greater affiliation with others.The premise begins at the 2003 Harley-Davidson Motorcycle company’s 100 year anniversary celebration. Thousands and thousands of bikers throughout the world attended the event. As a Harley owner stoodproudly by his bike at that event, what two words from a passerby would have made their weekend? “Nice Bike.”“Nice Bike” is more than a casual compliment. It’s the engine that is fueled with the three actions of acknowledging, honoring and connecting with others. Nice Bike can help you with your daily interactions, create more meaningful relationships and add more joy in your journey on the road of life.When you have a better understanding of how to make meaningful connections, you can live a life filled with a greater sense of self worth and accomplishment in your work and in your life. Acknowledge, honor, and connect and you will change the world, one person at a time.

    Accomplishing big goals is even harder, and trying to grow a business or pursue a great big goal while raising kids feels almost impossible! This book is for those of us who are mixing motherhood with other passions. We are raising babies while working tirelessly at an enormous goal. We are playing with preschoolers while pursuing our passions. It is difficult enough to manage a home and love on our children without adding impossible dreams to the mix. But we know you can do it, and this book can help! As a mamapreneur, being productive in the home is just as important as being productive with your business. The two go hand in hand because we juggle the kids, the home, and the business all day long. Using our time wisely in one area inevitably helps the other areas as well. We don't have the luxury of a 9-5 schedule where we can work exclusively on our business or big dream. Many of us are choosing to stay home with our kids and build our dream business in the snatches of time we find between carpools, bottles, and play dough. Others of us still work a traditional 9-5 job, so our margins in the hours-off must be balanced wisely to have time for our families as well as time to pursue other passions. The exhaustion of a 9-5 job fuels the fire for building a business where we can be our own boss. As moms, it's not possible to simply cross the home-front off the list and move on. Meals, laundry, and cleaning can't be put off indefinitely. Our families are more pleasant when they are fed, clean, and not living in filth. We get it. We live there. We've drawn from our own experiences, trials, and errors when writing this book. We type not from corner offices and conference rooms but from crusty couches and crumb-filled kitchens. We've gathered the best tips from other moms in the trenches too. So you'll hear not only what works for us, but what works for them too. This book is full of strategies used by real moms that help them to be as productive as possible in their day-to-day lives. When used together, these strategies will give you the margins you need to pursue your biggest passions instead of letting another year pass by wondering, "what if..."

    Learn From Morning Rituals of 12 Most Successful People. Our habits shape our reality on a daily basis especially our morning habits. What we do in morning, dominates our rest of the day. In this book, you'll learn what the most successful people do every morning and how those habits have shaped their success. >>>>This book is designed to get you inspired and motivated. And get rid of your bad habits, and develop new habits to take control of your day everyday.<<<<< With your purchase, you’ll also get a FREE BONUS e-book- Habit Reconstruction Project, to help you transform your habits >>>>>Don’t wait another second to get rid of your unhealthy tendencies. Get inspired by morning rituals of the great people of our time, cultivate a new crop of productive habits and explode your productivity and achieve success today!<<<<< Download Habit Makes Perfect – right NOW! DON'T WAIT! LEVERAGE THE POWER OF HABIT TO CREATE THE LIFE YOU'VE ALWAYS WANTED! Download your copy NOW! Tags: Habit, Habits, The Power of Habit, How to Change Habits, Habit Stacking, Habits for a Better Life, Self-Discipline, Productivity, Self Discipline, Success, Habits of Successful People, Habits of Success, Personal Success, Personal Growth, Personal Development, How To Get Rid of Bad Habits, How Habits Are Formed, Success Habits, Mindset, How To Be Successful, 7 Habits of Highly Effective People

    

    Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

    A look, a tap of the paw, a pose, a movement of the ears: their entire bodies express their emotions and feelings. Get to know your cat better through 50 detailed poses. They will help you understand your cat, but also to establish basic rules in order to live in harmony with him.

    Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition. Anyone who must communicate in a professional context--and who doesn't?--will use the lessons taught in this book for years to come! "Who would have thought the 'consultant's bible' could be improved upon? Count on Peter Block--the consulting profession's very own revolutionary--to push us to confront and struggle with the paradoxes inherent in our work." --Candace Thompson, organization development consultant, First Chicago NBD--A Bank One Company "Block has distilled years of experience into a wise, down-to-earth, and eminently practical guide to excellence in consulting. If you are new to the practice, Flawless Consulting will chop years off your learning cycle. And even if you're an old pro, Block's insights will elevate you to new levels of effectiveness. Flawless Consulting is not simply about becoming a better consultant; it is about using consulting as a path toward becoming a better person." --Barry Oshry, president, Power & Systems, Inc.; author of Seeing Systems and Leading Systems

    But alas! He has no money to do so! Will Deepu end up disappointing his brother? Find out in The Fancy Dress.• Suppandi’s employer rewards him for his honesty when he returns the five rupee note he found. But what will happen when Suppandi continues this honest behaviors? Get ready to laugh with The Adventures of Suppandi: Self Help.• Being around people who love to boast about themselves can be annoying. But what do you do when you’re forced to travel with one of them? Find out what a man does when he is repeatedly slighted by the Proud Man in the Train.• Hodja’s friend just wants some peace and quiet to meditate. But the fascinated villagers won’t let him be! What clever scheme will Hodja come up with to help his friend in Money Power?

    But at the same time many perennial social problems also grew manifolds, remained inattentive and giving birth to exponential intensification to grievances. The volcanoes of grievances led to Genesis of MIЯЯЯO … MIЯЯЯO’s unpredictable fearless Modus-Operandi breaks all the Laws and leads to the out-of-the-box solutions as Weird Way Ward, to rejuvenate the Eco-Systems of today’s hypocritical SYSTEMS…it’s up to the discretion of the PEOPLE, to allow or not! The Story indicates India’s perennial problems through the eyes of the Protagonist, who always dreamt for the solutions as his own personal aspirations, but, couldn’t succeed meeting even single one, out of his own personal flaws. Time compels him taking help of someone, whom he never believed cordially. Out of gist of many, only 3 problems are selfishly picked-up by the Protagonist, which hurt him most personally. MIЯЯЯO weirdly solves those 3 problems with the essence of absolute cleansing as permanent solutions… Will INDIA wish to have such weird, but, permanent solutions to all other problems? Let TIME tell…