But what went unreported in the media was the nuclear fallout that had lasting impact on the inhabitants of Pokhran, especially Chaitanya.It quickly becomes clear that the conspiracy surrounding this radioactive fallout runs pretty deep in the establishment. Those who have had a hand in covering it up are willing to go to great lengths to ensure that the secrets stay buried.Chaitanya sets on a journey to expose the truth. With Zara by his side, he is sure to bring justice to his people. But when fate snatches Zara away from him, he is consumed by revenge. Undeterred by threats, he embarks on a mission that takes him from the deserts of Pokhran to those of Syria, and into the halls of MIT.A heady page turner, at its very core, Pokhran is an exceptional journey of revenge, courage, love and the unbeatable human spirit.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    What if life were like a video game? How can we incorporate creative work and the desire to build something into our routine? What truly matters?

    Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

    On 4 October 2014, more than 300 individuals across the globe contributed close to 14,000 AUD and created crowdfunding history. This book became the highest crowdfunded book in India and the 6th highest in Asia. In a nation that is exasperatingly diverse, engineering seems to be one of the biggest obsessions. India produces more engineers annually than twice the population of Iceland. I set on a backpacking trip across the country to unravel this massive phenomenon at the end of which I lost a camera full of images, but I found a story to tell the world. It is through this journey that I present to you the world's most interesting educational story.

     Are you tired of spending too much time on your wardrobe, only to feel ho-hum in your clothes? Does it feel like everyone but you got a rulebook telling them exactly how to look put-together for any occasion? If only you could narrow your wardrobe down to only the pieces that worked perfectly for you, you could look your best with ease and never waste time worrying about what to wear again. In The Curated Wardrobe author and stylist Rachel Nachmias will walk you through the exact steps she has used with hundreds of clients to curate their wardrobes so that looking chic and feeling comfortable and confident every day is easy. In this book you’ll learn: Why you have nothing to wear even though your closet is jam-packed The definitive formula for knowing which styles and colors work on you - and which don’t How to hone your wardrobe into a small, curated collection of investment pieces while being able to dress for any occasion The secret to looking age appropriate and professional without being boring How to quickly figure out and find the exact pieces you need in your closet so you can spend time on other things If you’re ready to discover your own perfectly curated wardrobe and make looking your best an effortless part of your daily routine, read this book.

    From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    It empowers kids to make the right food choices for themselves. Rujuta also calls out the food industry for targeted and misleading advertisements, as well as policymakers for failing to protect the interests of our children. On the practical side, the book combines the latest in nutrition science with the time-tested wisdom of our grandmothers, and offers easy-to-follow advice for all aspects of a child’s life. Includes food guidelines for:  Age-group 0-15 years | School days | Holidays | Parties | Sports | Obesity | Low immunity | Diabetes | Fatty liver | Frequent illnesses and much more.

    Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

    That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.