Rediscovered by fishermen a half-century later, the fish had grown to epic proportions. In Chasing Rumor, Cameron Chambers chronicles his modern-day pilgrimage to the rivers of Patagonia in pursuit of these legendary 20-pound trout. What started as a trip focused on catching fish became a love affair with the Patagonian landscape, environment, and, mostly, the people. From a business mogul turned B&B owner to a kid determined to save a local trout population, Chasing Rumor is at times the story of a handful of fishermen, and at other times a tale of enormous trout.

    Google Hacking teaches people how to get the most out of this revolutionary search engine. Not only will this book teach readers how Google works, but it will also empower them with the necessary skills to make their everyday searches easier, more efficient, and more productive. Google Hacking also demonstrates how Google can be used for negative means. It's immense searching power, means that everyone, including cyber criminals, can feasibly access confidential data, such as company presentations, budgets, blueprints, even credit card numbers, with just the click of a mouse. Using numerous examples, case studies, and screenshots, this book explains the art of ethical Google Hacking -- it not only teaches readers how Google works, but it provides them with the knowledge they need to protect their data and systems from getting Google Hacked. This is the only book you need to maximize (and protect yourself) from Google searches!

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    "Rachael Herron resonates with our audience, and not just because she knows her stuff--she does--or because she's hilarious--she is--but because her honesty and earnestness come through in all her messaging." Samantha Sanders, Writer's Digest Writing memoir is daunting! You're the expert on your life, naturally, but narrating and organizing your own experiences in the best way can feel impossible. Many writers become frustrated in early drafting stages and quit after a couple of brief attempts. Learn from bestselling memoirist Rachael Herron (who teaches this class at Stanford Continuing Studies) how to fast-draft your memoir while keeping its structure compelling. Learn how to frame your life's story and give it a natural arc to keep your reader glued to the page. Figure out how to handle those family and friends you're writing about. Explore what truth means in memoir. Work quickly to quiet the inner critic. Most of all, learn how to get out of your own way to get the words on the page. You can do this! Rachael will show you how.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.

    I've then compiled the best questions, expanded my answers, and provided much original material to create this book, "FAQ ME".

    In Odyssey of Courage, Khorakiwala narrates a saga of Indian enterprise, talent and creativity.Hailing from Palanpur, Gujarat, the Khorakiwalas arrived in Bombay in 1896 to build one of the city’s iconic retail chain stores—Akbarallys. Opting to strike out on his own, Khorakiwala entered the pharmaceutical business in 1967. Despite fierce competition at home and abroad, Wockhardt has emerged as a global firm with subsidiaries in the US and Europe. The pharma giant is now ready to launch an antibiotics ‘super drug’ that will mark a new stage in the evolution of the Indian pharmaceutical industry.Odyssey of Courage is more than just the story of Wockhardt. It offers invaluable insights into the making of a knowledge-based Indian multinational. Policymakers, business executives, students of management and public policy will relate to Khorakiwala’s experiences in ‘learning by doing’, taking risks and handling crises, and in managing change—within the industry, within India’s policy environment, and within the world of global pharma.

    

    This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.

    Although almost every leader has heard of these works, very few have read them in depth and applied the lessons they contain to their own life. This is a huge oversight. Both books contain wisdom and advice which is applicable to almost any situation a leader finds they are in. Both books have a reputation for being dense and difficult to understand. This is due to the fact that both were written in other languages and for other time periods. It can be difficult to know exactly what Sun Tzu and Machiavelli intended to convey with their words - and even less how to take action on the ideas. This has all changed.For the first time ever, the ideas of The Prince and The Art of War have been combined, updated and presented in a way which is easy to understand in our modern era. Previously hard to interpret concepts have been clarified and shown to be as useful in our own era as they were in the one for which they were originally written. By reading and taking action on this book entitled Sun Tzu & Machiavelli Leadership Secrets by author Anthony D. Jensen, you give yourself the chance to become the most effective leader you can be. You will learn how to use timeless principles of leadership, psychology and power to achieve everything you set out to do. Both your private and professional lives will benefit immensely from understanding and applying the leadership secrets of Sun Tzu and Machiavelli.

    Covering such topics as: Whether you should be a limited company or self employed? What part of business finances do you really need to understand and which parts can you ignore. Whether you become VAT registered. When your tax is due and how much it will be. Setting up bank accounts. Getting paid by your customers. Managing your cash flow. Getting your pricing right. Russell Smith has worked with over 400 clients all across the UK and is a national expert on small business tax and accounts. His clients include doctors, dentists, psychologists, web-designers, musicians, marketing agencies, IT contractors, artists, graphic designers and many more. Russell Smith is the only chartered accountant in the world to blog every day - you can find it at www.rsaccountancy.co.uk/daily-blog. Russell also has a YouTube channel where he releases weekly 2 minute finance basics: www.youtube.com/RussellSmithtips. There is also a free tax, accounts and profit review with customised action plan worth £200 for readers of this book.

    Back to basics guide to improve your knowledge of and practice of photography.Topics include camera and lens types, lighting, exposure, composition and image editing.

    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

    The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors drawing on the distilled wisdom, stories and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their role today, and to lift the trajectory of their career. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed whether you're a CEO or just setting out to become one"--