Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits


Claire Díaz-Ortiz - 2019
    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Common Sense: The Investor's Guide to Equality, Opportunity, and Growth


Joel Greenblatt - 2020
    It shouldn't take a worldwide pandemic and nationwide protests to bring economic and racial inequality to the forefront of problems we desperately need to solve. But now that the opportunity is here, what should we do? How can we create more equality, opportunity, and growth for everyone? Not someday, but what can government and the private sector do right now to disrupt a status quo that almost everyone wants to change?In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. With dry wit and engaging storytelling, he makes a lively and provocative case for disruptive new approaches--some drawn from personal experience, some from the outside looking in. How can leading corporations immediately disrupt our education establishment while creating high-paying job opportunities for those currently left behind? If we want a living wage for everyone, how can we afford it while using an existing program to get it done now? If we subsidize banks, what simple changes can we make to the way we capitalize and regulate them to help grow the economy, increase access, and create more jobs (while keeping the risks and benefits where they belong)? Greenblatt also explains how dramatically increasing immigration would be like giving every American a giant bonus and the reason Australia might be the best place to learn about saving for retirement.Not everyone will agree with what Greenblatt has to say--but all of us can benefit from the conversations he aims to start.

Power Of The Plus Factor


Norman Vincent Peale - 1986
    Peale shows readers how to use the something extra that is within each of them in order to accomplish the impossible and achieve their true desires.

Getting Started as a Freelance Writer


Robert W. Bly - 2005
    The book is useful to writers, at every stage of their career.

Globalization: The Key Concepts


Thomas Hylland Eriksen - 2007
    However, arguing that variation is as characteristic of globalization as standardization, the book stresses the necessity for a bottom-up, comparative analysis. Distinguishing between the cultural, political, economic and ecological aspects of globalization, the book highlights the implications of globalization for people's everyday lives. Throughout, the discussion is illustrated with wide-ranging case material. Chapter summaries and a guide to further reading underline the book's concern to clarify this most complex and influential of ideas.

The Good Pirates of the Forgotten Bayous: Fighting to Save a Way of Life in the Wake of Hurricane Katrina


Ken Wells - 2008
    Bernard Parish, Louisiana, make a fateful decision to ride out Hurricane Katrina on their hand-built fishing boats in a sheltered Civil War–era harbor called Violet Canal.  But when Violet is overrun by killer surges, the Robins must summon all their courage, seamanship, and cunning to save themselves and the scores of others suddenly cast into their care. In this gripping saga, Louisiana native Ken Wells provides a close-up look at the harrowing experiences in the backwaters of New Orleans during and after Katrina. Focusing on the plight of the intrepid Robin family, whose members trace their local roots to before the American Revolution, Wells recounts the landfall of the storm and the tumultuous seventy-two hours afterward, when the Robins’ beloved bayou country lay catastrophically flooded and all but forgotten by outside authorities as the world focused its attention on New Orleans. Wells follows his characters for more than two years as they strive, amid mind-boggling wreckage and governmental fecklessness, to rebuild their shattered lives. This is a story about the deep longing for home and a proud bayou people’s love of the fertile but imperiled low country that has nourished them.

Essentials of Econometrics


Damodar N. Gujarati - 1998
    This text provides a simple and straightforward introduction to econometrics for the beginner. The book is designed to help students understand econometric techniques through extensive examples, careful explanations, and a wide variety of problem material. In each of the editions, I have tried to incorporate major developments in the field in an intuitive and informative way without resort to matrix algebra, calculus, or statistics beyond the introductory level. The fourth edition continues that tradition.

Can I Retire?: How Much Money You Need to Retire and How to Manage Your Retirement Savings, Explained in 100 Pages or Less


Mike Piper - 2010
    traditional IRA vs. taxable) to withdraw from each year When it makes sense to use a Roth IRA conversion to save on taxes How to choose an appropriate asset allocation for your retirement portfolio How to minimize taxes by proper use of an asset location strategy How to reliably pick winning mutual funds

Warren Buffett: 9 Daily Habits of Warren Buffett [Entrepreneur, Highly Effective, Motivation, Rich, Success]


Isaac Fox - 2017
    Traditional, effective and fast to implement, these 9 habits change the way you live instantly. A "must have" book that challenges all the rules of the game and establishes a new approach towards life. This smooth and short read, with each habit supported by scientific facts, changes your life with the breath-taking and real life daily secrets of the billionaire!

Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market


Mariusz Skonieczny - 2009
    Material covered includes the difference between stocks and businesses, what constitutes a good business, when to buy and sell stocks, and how to value individual stocks. The book also includes a chapter covering four case studies as well as a supplemental chapter on the pros and cons of real estate versus stock market investing.

Psychology Of Money: Learn The Secrets To Becoming Rich By Thinking Rich (Success, Entrepreneur Book 1)


Daniel McOwell - 2014
    Regularly priced at $5.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you ever wondered if there was some sort of mental edge you could get to both get and retain wealth? Is there a certain way you need to think and react to amass what the truly rich do? Is it possible to tap into these secrets and score big in life?Being able to find financial opportunity is one thing, but it takes a definite mindset of money psychology to create it where there seems none available. Download this book TODAY and: Learn About The Psychology Of Money. Discover The Secrets To Becoming Rich By Thinking Rich. Learn How To Reduce Expenses. Learn Ways To Increase Income. Learn About Stock Investing. Find Out The Value Of Technical And Fundamental Stock Analysis. Are you willing to jump in and start a business? Can you see yourself venturing into high paid fields in order to get your financial golden ticket? Download this book NOW and: Learn How To Become An Entrepreneur. Learn The Specifics To Starting A Small Business. Find Out How To Succeed In Sales And Marketing. Learn How To Get The Attitude And Confidence It Takes To Make It Big. Learn To Manage Your Time And Give It Value. Learn How To Be Patient And Smart With Your Investments. If you have the desire to be massively wealthy then learn what it takes to reach that goal. Download this book TODAY and start a true path to financial freedom! Download your copy today! To order, click the BUY button and download your copy right now!Tags: Become Rich, Becoming rich, psychology of money, thinking rich, rich, success, entrepreneur

Mike Bloomberg: Money, Power, Politics


Joyce Purnick - 2009
    He has run the toughest city in America with an independence and show of ego that first brought him great success—and eventually threatened it. Yet while Bloomberg is internationally known and admired, few people know the man behind the carefully crafted public persona.In Mike Bloomberg, Joyce Purnick explores Mr. Bloomberg's life from his childhood in the suburbs of Boston, to his rise on Wall Street and the creation of Bloomberg L.P., to his mayoral record and controversial gamble on a third term. Drawing on her deep knowledge of New York City politics, and interviews with Bloomberg's friends, family, colleagues, and the mayor himself, she creates a textured portrait of one of the more complex men of our era.

Off Ramp: Adventures and Heartache in the American Elsewhere


Hank Stuever - 2004
    Elsewhere might be revealed in the tract-house adventures of a home-décor reality show, at a discount funeral home in a strip mall, or in the story of an armed man named Honey Bear in the hunt for his beloved but now missing sleeper sofa which he left in a store unit. Off Ramp shows us America through the humorous gaze of Hank Stuever, who finds beauty in the midst of the most unlikely and invisible lives and places.

Principles of Microeconomics


Robert H. Frank - 1994
    

The High-Beta Rich: How the Manic Wealthy Will Take Us to the Next Boom, Bubble, and Bust


Robert Frank - 2011
    Starting in the early 1980s the top one percent (1%) broke away from the rest of us to become the most unstable force in the economy. An elite that had once been the flat line on the American income charts - models of financial propriety - suddenly set off on a wild ride of economic binges.              Not only do they control more than a third of the country’s wealth, their increasing vulnerability to the booms and busts of the stock market wreak havoc on our consumer economy, financial markets, communities, employment opportunities, and government finances.        Robert Frank’s insightful analysis provides the disturbing big picture of high-beta wealth. His vivid storytelling brings you inside the mortgaged mansions, blown-up balance sheets, repossessed Bentleys and Gulfstreams, and wrecked lives and relationships: • How one couple frittered away a fortune trying to build America’s biggest house —90,000 square feet with 23 full bathrooms, a 6,000 square foot master suite with a bed on a rotating platform—only to be forced to put it on the market because “we really need the money”.    • Repo men who are now the scavengers of the wealthy, picking up private jets, helicopters, yachts and racehorses – the shiny remains of a decade of conspicuous consumption financed with debt, asset bubbles, “liquidity events,” and soaring stock prices.  • How “big money ruins everything” for communities such as Aspen, Colorado whose over-reliance on the rich created a stratified social scene of velvet ropes and A-lists and crises in employment opportunities, housing, and tax revenues.  • Why California’s worst budget crisis in history is due in large part to reliance on the volatile incomes of the state’s tech tycoons.  • The bitter divorce of a couple who just a few years ago made the Forbes 400 list of the richest people, the firing of their enormous household staff of 110, and how one former spouse learned  the marvels of shopping at Marshalls,  filling your own gas tank, and flying commercial.  Robert Frank’s stories and analysis brilliantly show that the emergence of the high-beta rich is not just a high-class problem for the rich. High-beta wealth has national consequences: America’s dependence on the rich + great volatility among the rich = a more volatile America.   Cycles of wealth are now much faster and more extreme. The rich are a new “Potemkin Plutocracy” and the important lessons and consequences are brought to light of day in this engrossing book.  high-beta rich (hi be’ta rich) 1. a newly discovered personality type of the America upper class prone to wild swings in wealth. 2. the winners (and occasional losers) in an economy that creates wealth from financial markets, asset bubbles and deals. 3. derived from the Wall Street term “high-beta,” meaning highly volatile or prone to booms and busts. 4. an elite that’s capable of wreaking havoc on communities, jobs, government finances, and the consumer economy. 5. a new Potemkin plutocracy that hides a mountain of debt behind the image of success, and is one crisis away from losing their mansions, private jets and yachts.From the Hardcover edition.