What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo

    It wasn't to get rich, acquire power, or marry into fame. As the man most responsible for creating Silicon Valley, he had done all that. His venture-capital firm, Kleiner Perkins Caufield & Byers, remains the most celebrated money machine since the Medicis. He'd helped found Genentech and fund Google. And in 2006 his resignation from the Hewlett-Packard board triggered the revelation of a spying scandal that dominated the front pages. Along the way, he also managed to get himself convicted of manslaughter in France and become Danielle Steel's Husband No. 5.No, as he hit his seventies, Perkins wanted to create the biggest, fastest, riskiest, highest-tech, most self-indulgent sailboat ever—the "perfect yacht." His fantasy would be a modern clipper ship—as long as a football field, forty-two feet wide, with three masts each rising twenty stories toward the heavens. This $130 million square-rigger—The Maltese Falcon—would evoke the era of magnificent vessels that raced across the oceans in the nineteenth century. But the Falcon is more than a tribute to the past. Gone are all the deckhands to climb the yardarms. Gone is the intricate rigging that helped give the square-riggers of yore their impressive look. Instead, the Falcon's giant carbon-fiber masts are entirely freestanding and rotate by computer. The bridge looks like something out of Star Trek. And the fifteen huge sails unfurl at the touch of a screen. In short, this is a revolutionary machine—the most significant advance in sailing in 150 years.With keen storytelling and biting wit, Newsweek's David A. Kaplan takes us behind the scenes of an extraordinary project and inside the mind of a larger-than-life character. We discover why any sane man would gamble a sizeable chunk of his net worth on a boat; we meet the cast of engineers who conspired with him; and we learn about the other two monumental yachts just built by gazillionaires that Perkins is ever eyeing. In a battle of egos on the high seas, Perkins loves to preen, "Mine's better! Mine's Bigger!" On the Falcon's climactic maiden voyage across the Mediterranean—sixteen hundred nautical miles from Istanbul to Malta to the Riviera—we revel with Perkins as his creation surges along at record-breaking speeds.This is the biography of a remarkable boat and the man who built it. More than a tale of technology, Mine's Bigger is a profile of ambition, hubris, and the imagination of a legendary entrepreneur.

    He shares what it's like to manage a creative process that has ballooned from a low-six-figure expense with a team of a half dozen people to a transatlantic production of five hundred employees on a single project with a production budget of over a hundred million dollars.A rare firsthand account of the golden age of game development told in vivid detail, The Dream Architects is a seminal work about the biggest entertainment medium of today.

    These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

    And he makes it look easy. This regular employee turned RM2,000 in seed capital into a multi-million property portfolio in just five years, with 23 properties purchased to date. In this book, he tells you how he does this, with vivid details from his very own experience.

    

    After months of exclusive conversations, years of extensive research, and in-depth interviews with Onassis's friends, lovers and rivals, Evans produced the only true, full account of the charismatic and ruthless Aristotle Onassis. To be a major ABC miniseries in February. 32 pages of photos.

    The Ambani tale is integral to the bigger story about modern India as an economic powerhouse

    Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance.Humble, unassuming, and often frugal, these "outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.

     Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.

    We make it fast and loud . . ."Richard Rawlings' road to the top has been full of dangerous twists and hilarious turns, with a few precipitous cliffs in between. From getting shot defending his beloved 1965 Mustang fastback from carjackers, to blowing out of town Fear and Loathing style in his youth, to eventually founding Gas Monkey Garage and starring in Discovery's hit automotive-restoration series Fast N' Loud, Rawlings has got some stories to tell.With never-before-seen photos of his childhood and shots from fan-favorite episodes, Rawlings pushes into high gear, sharing the story of his rise to success, his show, and the automotive know-how that has made him famous.He begins with his own story—including how he went from being flat broke to having a seat at the table with some of history's most iconic car guys. Rawlings then heads into Fast N' Loud, the series, sharing new details on everything from the toughest builds to run-ins with his most die-hard fans, along with travel and auto shop anecdotes featuring Aaron Kaufman and the rest of the Gas Monkey gang. He finishes with a handy guide for classic and antique car enthusiasts that includes insider tricks of the trade. Want to start flipping cars for profit yourself? The secrets of Rawlings' success are all here.So get ready to rev up with Rawlings and the crew of Gas Monkey Garage. Because, as Rawlings says, "If we're gonna have fun, it better have a motor!"

    However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

    Sharon Rowe's simple shift in thinking is a profound idea, precisely what we need to hear."--Seth Godin, author of LinchpinToo many of us feel trapped by work that keeps us from living our purpose. We fantasize about starting our own business, yet we're warned against falling into debt, working eighty hours a week, and coping with the pressure to grow. Eco-Bags Products founder Sharon Rowe says there's another way: go tiny.Like a tiny house, a tiny business is built on maintaining a laser focus on what is essential by living an intentional life. As an entrepreneur and mother, Rowe is most concerned with putting family first, maintaining financial security, and doing something that makes an impact in the world. Using the success story of Eco-Bags Products, Rowe distills the step-by-step process of building a profitable, right-scaled, sustainable venture that doesn't compromise your values. She shows you how to test your concept, manage your money and priorities, and more, while staying true to the "tiny" ethos.

    

    And at the heart of Bear's personal training regime are fast-paced, dynamic workouts that can be done anywhere by anyone - men and women, young and old - in just 30 minutes or less!Select your workout: choose from Kettlebell Resistance training, Bodyweight workouts or Primal Power stretch sessions. Try one of Bear's epic Hero workouts for his ultimate challenge of all three disciplines combined ...Learn the moves: select your express workout based on the time you have available - be it 3 minutes or 30 - and then, as Bear says, 'It's time to get BG fit!'Train hard but eat natural: follow Bear's simple and straightforward advice on fuelling your body for maximum success and sustained health benefits.Train more efficiently with fast and achievable results - a fitter, stronger, healthier you is just around the corner. Go on, it's your life - train for it!______What readers are saying about Your Life: Train For it:***** 'A fantastic book with clear and easy too follow instructions for each work out.' ***** 'Great and simple ways to fit fitness into even a busy life style.' ***** 'Accessible, affordable results with no gym.'