Guerrilla Marketing for the Home-Based Business


Jay Conrad Levinson - 1991
    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

The Baseball Economist: The Real Game Exposed


J.C. Bradbury - 2007
     Two hot topics team up in The Baseball Economist, and the result is a refreshing, clear- eyed survey of a playing field that has changed radically in recent years. Utilizing the latest economic methods and statistical analysis, writer, economics professor, and popular blogger J. C. Bradbury dissects burning baseball topics with his original Sabernomic perspective, such as: • Did steroids have nothing to do with the recent home run records? Incredibly, Bradbury's research, reviewed by Stanford economists, reveals steroids had little statistical significance. • Is the big-city versus small-city competition really lopsided? Bradbury shows why the Marlins and Indians are likely to dominate big-city franchises in the coming years. • Which players are ridiculously overvalued? Bradbury lists all players by team with their revenue value to the team listed in dollars—including a dishonor role of those players with negative values. • Is major league baseball a monopoly that can't govern itself? Bradbury sets out what rules the owners really need to play by, and what the players' union should be doing. • Does it help to lobby for balls and strikes? How would Babe Ruth perform in today's game? And who killed all the left-handed catchers, anyway? The Baseball Economist knows. Providing far more than a mere collection of numbers, Bradbury shines the light of his economic thinking on baseball, exposing the power of tradeoffs, competition, and incentives. Statistics alone aren't enough anymore. Fans, fantasy buffs, and players, as well as coaches at all levels who want to grasp what is really happening on the field today and in the coming years, will use and enjoy Bradbury's brilliant new understanding of the national pastime.

Blue Chip Kids: What Every Child (and Parent) Should Know about Money, Investing, and the Stock Market


David W. Bianchi - 2015
    Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father's commitment to pass on one of life's most important skills. Written by David W. Bianchi--an investor and lawyer with an economics degree from Tufts University--this hands-on resource demystifies the basic principles about money matters and shows what it takes to spend, save, and invest wisely. Filled with simple examples and numerous illustrations, this easy-to-read book discusses money and investing in 100 bite-size topics.For every parent who wants their children to develop the skills to invest wisely and become responsible money managers, regular savers, and to earn money while they sleep, this book is a must-have.

The Lazy Investor


Derek Foster - 2008
    A strategy simple enough for anyone to understand and one that runs on "autopilot" once it's set up.

All You Need To Know About The City (All You Need To Know Guides)


Christopher Stoakes - 2007
    Product Condition: No Defects.

The Money Bubble


James Turk - 2013
    This book explains those mistakes and the likely shape of the crisis, and offers advice to those hoping to protect themselves and profit from what's coming.

The Victory Project: Six Steps to Peak Potential


Saurabh Mukherjea - 2020
    And yet, the generation that propelled this growth is facing rising levels of stress and depression. Furthermore, the new generation entering the workforce today dreams big but faces a highly competitive work environment. How can both these generations fire on all cylinders and lead fulfilling lives? This book attempts to answer this question by using the principles of Simplicity, Specialization, Creativity and Collaboration. It delves into a treasure trove of material from global gurus as well as from highly successful Indian and American professionals, and it draws on the authors' own careers to show how readers can apply these principles to the fields of business and investment, even to life itself. The Victory Project is the ultimate guide to surviving and thriving in the professional and social domains, which are increasingly becoming tough, competitive, often cutthroat and deeply political.

Principles of Economics


Karl E. Case - 1988
    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

Applied Multivariate Statistical Analysis


Richard A. Johnson - 1982
    of Wisconsin-Madison) and Wichern (Texas A&M U.) present the newest edition of this college text on the statistical methods for describing and analyzing multivariate data, designed for students who have taken two or more statistics courses. The fifth edition includes the addition of seve

The Retirement Miracle


Patrick Kelly - 2011
    This new edition includes all updated statistic showing how much in debt we really are and the solution to your own retirement. A must read for those who wants to salvage his/her retirement. This book will show you how to grow your money with zero market risk, access your retirement dollars tax-free and leave an income-tax free inheritance to your heirs.

Genuine Authentic: The Real Life of Ralph Lauren


Michael Gross - 2003
    Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.

The Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future


Pamela Yellen - 2014
    Wall Street lost more than 49% of the typical investor's money—twice—since the year 2000. And studies show that because they followed the conventional wisdom, almost half of all Boomers won't have enough money to cover even basic living expenses during their retirement years. Now the financial gurus whose advice got you into this mess in the first place are telling you to "take more risk," "work till you drop," and "plan on spending less in retirement." Don't let them fool you again!In The Bank On Yourself Revolution, financial security expert Pamela Yellen details how hundreds of thousands of people of all ages and incomes have bucked the system to secure their families' financial futures without gambling in the Wall Street Casino or taking any unnecessary risks. You'll discover a proven step-by-step plan for growing your wealth safely, predictably, and guaranteed every single year—even when the markets are tumbling. And you'll learn how to bypass banks, credit card and financing companies to become your own source of financing for cars, vacations, a college education, business expenses and other major purchases.The Bank On Yourself Revolution isn't a "get-rich-quick" scheme; it's about having real wealth and financial security for as long as you live. You can finally know how much money you'll have next year, in 10, 20 or 30 years—and at every point along the way. Join the Revolution and take control of your own financial future!

Ikea Edge


Anders Dahlvig - 2011
    I have read it now three times and learned something from every passage."--Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001"With Anders Dahlvig's recommendations, we could solve many of the world's problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool."--Gordon Roddick, cofounder of The Body Shop"The IKEA Edge is a fascinating case study of an entrepreneurial company's growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a 'good, ' value-driven company and managing for profit. Anders Dahlvig proves it can be done."--Antonia Axson Johnson, Chairperson, Axel Johnson ABAbout the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world--all while maintaining its reputation as one of the world's best corporate citizens.In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad--by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.The IKEA Edge serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term--four principles that can be applied in any business, in any industry. social and business agenda--and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever.A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

Building Wealth for Building the Kingdom: A Financial Planning Guide for Latter-day Saint Families


Devin D. Thorpe - 2012
    The book provides simple answers to questions like:How much should I be saving each month for my son's mission?How much should I be saving each month for my children's college education?How can I save enough to be able to retire while I'm healthy enough to serve a mission?Avoiding tips on pinching pennies, the book focuses on opportunities to save thousands or tens of thousands of dollars by making smart moves with big decisions, like home and car purchases. Mormon families will appreciate the gospel-centered, scripture-based focus on putting tithing at the center of a financial plan. Building Wealth for Building the Kingdom will help prepare families to enjoy the benefits of their labor while simultaneously contributing to the growth of Church.About the Author:Devin D. Thorpe brings a broad perspective to financial planning, having owned and operated an investment-banking firm, which included an investment advisory business, a mortgage brokerage and having served in a variety of corporate finance positions. Presently, Devin serves as a business professor at South China University of Technology in Guangzhou, China on behalf of Brigham Young University’s Kennedy Center China Teachers program. Previously, he served as the Chief Financial Officer for the multinational company MonaVie, listed in Inc. Magazine’s 2009 Inc. 500 as the 18th fastest growing company in America and, at $834 million in revenue, the third largest company on the list. Prior experience includes two years working on the staff of the U.S. Senate Banking Committee during Utah Senator Jake Garn’s tenure. He also served briefly in Utah State Government, working at USTAR under Governor Jon Huntsman.He earned an MBA with focus in Finance and Accounting from Cornell University’s Johnson Graduate School of Management. He completed his undergraduate degree in finance at the University of Utah, where he later worked as an adjunct professor of finance. In 2006, Devin was recognized by the David Eccles School of Business at the University of Utah as a Distinguished Alum.