Book picks similar to
Excellence in Public Relations and Communication Management by James E. Grunig
pr
public-relations
strategic-communication
public
Racing Towards Excellence
Muzaffar Khan - 2009
Written in a conversational tone, the book offers a succinct, approachable manual on how to get more done.
Reflect & Relate: An Introduction to Interpersonal Communication
Steven McCornack - 2005
With an emphasis on critical self-reflection, Reflect & Relate gives students the practical skills to work through life's many challenges using better interpersonal communication. The sound theory, clear explanations, lively writing, practical activities, and vibrant design all work toward a single goal: Teaching students to make better communication choices so they can build happier and healthier interpersonal relationships.
Captivate: Conversational Secrets To Be Instantly Likeable, Make Unforgettable Impressions, And Never Run Out Of Things To Say
Charlie Houpert - 2014
Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.
Rebels for the Cause: The Alternative History of Arsenal Football Club
Jon Spurling - 2003
But what has never been written before is the equally remarkable history of Arsenal's rebels, both on and off the pitch. Spanning almost 120 years, and set against a backdrop of turbulent social and political change, Rebels for the Cause assesses the legacy and impact of Arsenal's most controversial players, officials and matches. From hard men like '30s player Wilf Copping to the reformed wild ones of recent years such as Tony Adams, Jon Spurling highlights the infamous figures whose refusal to conform has made them terrace legends. Mavericks such as '80s star Charlie Nicholas and the 'King of Highbury' Charlie George are here, as are '70s lads Alan Hudson and Malcolm Macdonald. The book also focuses on the club's revolutionary founding fathers, David Danskin and Jack Humble, the terrifying '20s 'soccer Tsar' Sir Henry Norris and David Dein's controversial introduction of free-market economics to Highbury in the regressive '80s. Also investigated are the stories behind Arsenal's most infamous tabloid exposés. Featuring extensive interviews with 15 former players, Rebels for the Cause is an indispensable guide to the alternative history of Arsenal Football Club, shedding new light on the origins of the rivalry with Tottenham, on many of Highbury's cult heroes and on the struggle of several players to adapt to life outside the game.
The Fall of Advertising and the Rise of PR
Al Ries - 2002
A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating whyadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Bite Sized Marketing: Realistic Solutions For The Over Worked Librarian
Nancy Dowd - 2009
Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library.
Doing What Must Be Done: Even Limitations Can Be Used to Make Life Better!
Chad Hymas - 2011
but not out. In 2001, then-27-year-old Chad Hymas had everything: a beautiful wife, two sons, two thriving businesses and parents and brothers who loved and supported him in everything he did. It seemed he couldn't fail. Everything he touched turned to gold. And then a rushed decision to ignore safety in favor of getting home to see his baby boy take his first steps changed everything forever. A few minutes of caution could've kept his golden life on track, and he would live to regret his decision until he changed his mind about what his life was for. Ultimately, Chad Hymas spent many weeks in the hospital and in physical therapy. The doctors determined that psychological therapy wasn't needed, but Chad had another kind of help. He met Art Berg, another quadriplegic, who introduced himself without a word but with plenty of action. And Chad was paying attention. That was the day he began to change his mind about his life's purpose. With desperation, dedication and determination, and the help and love of his family and friends, Chad set out to reinvent himself, take risks, and do things he never thought he could or would do, even when his body was whole and fully functional. He had plenty of black periods to work through, to let go of his old ideas about who he was supposed to be, and the anger and frustration of not being able to be that. It hasn't been an easy journey, but it has transformed him into a man unlike anything he ever thought he could or would be. He's dedicated his life to service for others who have lost functionality, or perhaps never had it. He became a living example of what is possible, if one is willing to invent different ways to do what has to be done. In order to teach others, he had to invent those new and different ways of doing things for himself. He had to walk the talk. Now... He opens minds, eyes, hearts and doors for people just like himself. He helps people who have all their faculties to become more than they think they can be. He inspires children and adults alike, those with challenges and those without. He helps companies to work better by coming together, and teaches families and caretakers new ways to help those they care for. In the ten years since his accident, Chad travels the world, speaking to companies, kids in schools at all grade levels, families and individuals whose lives are being remolded by their own events. He has become the living demonstration of what is possible, if we find different ways of doing what must be done. His life changed forever and now, he changes lives.
FORTUNE The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.
Fortune Magazine - 2012
Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company. ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." - Samuel J. Palmisano, Chairman and former CEO, IBM"A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There."When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today." -Bill Ford, Executive Chairman, Ford Motor
Body Language It's what you don't say that matters
Robert Phipps - 2012
From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining
Relationships
Sadhguru - 2018
Unfortunately, relationships can make and break human beings too. Why are relationships such a circus for most of us? What is this primal urge within us that demands a bond – physical, mental, or emotional – with another? And how do we keep this bond from turning into bondage? These are the fundamental questions that Relationships: Bond or Bondage looks at as Sadhguru shares with us the keys to forming lasting and joyful relationships, whether they are with husband or wife, family and friends, at work, or with the very existence itself.Sadhguru is a yogi and profound mystic of our times. An absolute clarity of perception places him in a unique space in not only matters spiritual but in business, environmental and international affairs, and opens a new door on all that he touches.
A View From The Top
Zig Ziglar - 2002
However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.
Essay and report writing skills
Open University - 2015
Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.
Manifest Your Millions: A Lottery Winner Shares his Law of Attraction Secrets
Eddie Coronado - 2013
The Law of Attraction is not a fly-by-night fad, but an immense spiritual power that can be used by any person willing to understand its characteristics and how it responds to human intention. There are no limits to what you can manifest through this power, but the question is: Are you willing to do the spiritual work necessary to manifest the life of your dreams? If so, then this book will provide all the information you need to attract anything you want because within you is an immense power that awaits your recognition and use. Through the Law of Attraction you can manifest lots of money, a better job, a new home, a wonderful romance, a new car, a big lottery prize, or anything else that you can make a part of your beliefs and feelings. The author of this book has used the Law of Attraction to manifest lots of money, and so can you! Are you ready to learn the secrets of the Law of Attraction?
Coaching for Leadership: The Practice of Leadership Coaching from the World's Greatest Coaches
Marshall Goldsmith - 2000
Inthissense,the coach has to become a discriminating eclectic,developingakeen sense of judgment to select which threads are bestwovenintothe fabric and those that it would be better to simplythrowaway.Coaching for Leadership is intended to be acherishedcompanion inthat learning journey presented by the world'sgreatestcoaches,including: Marshall Goldsmith, Paul Hersey, BeverlyKay,DaivdUlrich and many more. Contents PART I: FOUNDATIONS OF COACHING 1 Coaching for Behavioral Change 2 Coaching at the Heart of Strategy 3 Situational Leadership and Executive Coaching 4 Coaching and Consultation Revisited: Are They the Same? 5 Demystifying the Coaching Mystique PART II: PORTRAIT OF A LEADER 6 The Accomplished Leader 7 Writing for Leadership: Penning Your Leadership Voice 8 Seeking Value in a Shattered World of Work 9 The Right Stuff of Leadership 10 The Purposeful Leader: A Purpose Checkup 11 When Leaders Are Coaches PART III: CHALLENGES AND FORCES OF CHANGE 12 Awareness Coaching for Men and Women 13 Coaching to Empower 14 Leading Across National Boundaries 15 Coaching for Governance 16 Leadership Insight: Going Beyond the DehydratedLanguageofManagement PART IV: RECOGNIZING AND DEVELOPINGHIGH-POTENTIALS 17 Coaching for Engagement and Retention 18 Coaching Future Lawyer-Leaders: A Case Study 19 Team Building Without Time Wasting 20 Leaders Building Leaders: High-PotentialDevelopmentandExecutive Coaching at Microsoft 21 The Care and Feeding of Hi-Po Leaders 22 Mentoring Is Circular PART V: INTO ACTION 23 Effectively Influencing Decision Makers: EnsuringThatYourKnowledge Makes a Difference 24 From the FastForward Playbook: SuccessfullyTransitionintoBigger Roles 25 Strength in Numbers: The Advantage of Being a
Leading Out Loud: Inspiring Change Through Authentic Communications
Terry Pearce - 2003
In this thoroughly revised edition of his classic book, Pearce shows leaders in business, politics and non-profit how to communicate their values and vision to inspire commitment, not just compliance.