The Art of Maneuver is an important theoretical study of an issue that is currently the subject of much discussion in professional military journals and symposia.

    COL. L. H. “BUCKY” BURRUSS, USA (Ret.) Founding member and Deputy Commander of Delta Force When the U.S. Air Force decided to create an elite “special tactics” team in the late 1970s to work in conjunction with special-operations forces combating terrorists and hijackers and defusing explosive international emergencies, John T. Carney was the man they turned to. Since then Carney and the U.S. Air Force Special Tactical units have circled the world on sensitive clandestine missions. They have operated behind enemy lines gathering vital intelligence. They have combated terrorists and overthrown dangerous dictators. They have suffered many times the casualty rate of America’s conventional forces. But they have gotten the job done–most recently in stunning victories in the war on terrorism in Afghanistan, which Carney calls “America’s first special-operations war.” Now, for the first time, Colonel Carney lifts the veil of secrecy and reveals what really goes on inside the special-operations forces that are at the forefront of contemporary warfare.Part memoir, part military history, No Room for Error reveals how Carney, after a decade of military service, was handpicked to organize a small, under-funded, classified ad hoc unit known as Brand X, which even his boss knew very little about. Here Carney recounts the challenging missions: the secret reconnaissance in the desert of north-central Iran during the hostage crisis; the simple rescue operation in Grenada that turned into a prolonged bloody struggle. With Operation Just Cause in Panama, the Special Tactical units scored a major success, as they took down the corrupt regime of General Noriega with lightning speed. Desert Storm was another triumph, with Carney’s team carrying out vital search-and-rescue missions as well as helping to hunt down mobile Scud missiles deep inside Iraq.Now with the war on terrorism in Afghanistan, special operations have come into their own, and Carney includes a chapter detailing exactly how the Air Force Special Tactics d.c. units have spearheaded the successful campaign against the Taliban and Al Qaeda. Gripping in its battle scenes, eye-opening in its revelations, No Room for Error is the first insider’s account of how special operations are changing the way modern wars are fought. Col. John T. Carney is an airman America can be proud of, and he has written an absolutely superb book.

    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

    They identify the purpose behind why they do what they do, and let their "why" drive what they do every day. Nicholas Pearce argues that we all should do the same: discover our "why" and commit to the journey of aligning our daily work with our life's work. The Purpose Path is for people in any field who long to have more than just a job or a career, but a true vocation that allows them to connect their soul with their role. The Purpose Path is organized around five key questions: What is success? Who am I? Why am I here? Am I running the right race? Am I running the race well? Nicholas Pearce sits at the unconventional intersection of academia, business, and faith. With examples and advice, he shows how he and other people in a variety of fields and at different life stages have asked and answered these five questions in order to start, shape, or even radically change their careers. Inspiring, thought-provoking, and practical, The Purpose Path is an essential book for anyone who seeks the clarity and courage to advance their authentic life's work every day.

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    Herrington was an American intelligence advisor assigned to root out the enemy in the Hau Nghia province. His two-year mission to capture or kill Communist agents operating there was made all the more difficult by local officials who were reluctant to cooperate, villagers who were too scared to talk, and VC who would not go down without a fight. Herrington developed an unexpected but intense identification with the villagers in his jurisdiction–and learned the hard way that experiencing war was profoundly different from philosophizing about it in a seminar room.

    Equally important, it lays out an in-depth analysis of the possible pathways to peace. Written like a geopolitical detective story, the narrative encourages reader interaction by starting each chapter with an intriguing question that often challenges conventional wisdom. Based on interviews with more than thirty top experts, the author highlights a number of disturbing facts about China's recent military buildup and the shifting balance of power in Asia: the Chinese are deploying game-changing "carrier killer" ballistic missiles; some of America's supposed allies in Europe and Asia are selling highly lethal weapons systems to China in a perverse twist on globalization; and, on the U.S. side, debilitating cutbacks in the military budget send a message to the world that America is not serious about its "pivot to Asia." In the face of these threatening developments, the book stresses the importance of maintaining US military strength and preparedness and strengthening alliances, while warning against a complacent optimism that relies on economic engagement, negotiations, and nuclear deterrence to ensure peace.Accessible to readers from all walks of life, this multidisciplinary work blends geopolitics, economics, history, international relations, military doctrine, and political science to provide a better understanding of one of the most vexing problems facing the world.

    This book will stay with me the rest of my life. ...I wish this book could be distributed to every church and made required reading." Amazon Reviewer AndreamsCan a gay person change--with the help of Hugh Hefner and Jesus Christ? Few social issues ignite such passion from all sides. For those who see homosexuality as immoral and a sin, the notion of "gay marriage" is intolerable. For those who are gay, being demonized and shamed is simply intolerant. Bryan Christopher's life has been spent straddling this great divide.As a boy raised under the blinding Friday Night Lights of the Bible belt of Texas--from the playground to the pulpit--one message was clear: "queers" deserved to be smeared. And at the dawn of puberty, Bryan knew he was in trouble: he was staring limply at the pages of his dad's Playboy. That's when the hiding began. And in his neck of the woods, it left him with one option: change! "Hiding from Myself: A Memoir" chronicles the author's zealous crusade: from ringing doorbells for Jesus in the Castro of San Francisco to sorting through Hugh Hefner's dirty laundry as a butler at the Playboy Mansion; from the beer-soaked trenches of his UCLA fraternity house to wholehearted immersion into "ex-gay" conversion therapy.With this raw and moving testimony, the author offers healing and a fresh perspective on perhaps the most divisive cultural issue of our time. Bryan's story is not a "gay" story or even an "ex-gay" story; his is a human story--a testament to the innate universal need for love. And the things that can sometimes get in the way...

    Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don't avoid sales pitches; in fact, they welcome them--provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the C-Suite provides all the insight you need to:Gain access to executivesEstablish trust and credibilityLeverage relationshipsCreate value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.

    By making organizational change the centerpiece in a discussion of organizational theory and design, this text stands apart from other books on the market. The sixth edition has been updated to reflect the most recent trends in real-world managing techniques. Examples have been updated to provide vivid illustrations of such techniques in action.KEY TOPICS The Organization and Its Environment; Organizational Design; Organizational ChangeBusiness is changing at break-neck speed, so managers must be increasingly active in reorganizing their firms to gain a competitive edge. This text combines theory with application to show students how organizational change can affect the profitability of a business.

    It combines history, political science, and international law in a unique interdisciplinary approach to explore how lessons from the rich experience of the past can be brought to bear on the diplomatic challenges that confront our world today. Now thoroughly revised, updated, and enhanced, the book combines the cumulative insights and reflections of three distinguished scholars with international reputations who have written more than fifty books between them. Paul Gordon Lauren has been involved with the book from the beginning and brings a fresh perspective to this edition. In lucid prose and clear organization, the fourth edition surveys the evolution of the international system from the emergence of diplomacy and the rise of the modern state in the seventeenth century to the present. It then takes the reader into an analysis of some of the most important issues of statecraft. Now much more international and global in scope, this edition contains a number of new case studies, including the negotiations over nuclear weapons in North Korea, and a discussion of recent events. It also offers completely new or significantly expanded coverage of such topics as the impact of terrorism and 9/11, international human rights, ethics, the lessons of history, globalization, the United Nations, the growing role of nonstate actors, weapons of mass destruction, just war theory, and the legitimate use of armed force. For the first time, this edition contains illustrations, maps, and website references to guide readers. Force and Statecraft is both a classic and a timely resource ideal for those interested in diplomatic history, international relations, foreign affairs, statecraft, and security studies.

    . . Shot through with fresh insights . . . No previous biography has attempted anything so comprehensive.' ObserverNelson is a thrilling new appraisal of Horatio Nelson, the greatest practitioner of naval command the world has ever seen. It explores the professional, personal, intellectual and practical origins of one man's genius, to understand how the greatest warrior that Britain has ever produced transformed the art of conflict, and enabled his country to survive the challenge of total war and international isolation. In Nelson, Andrew Lambert - described by David Cannadine as 'the outstanding British naval historian of his generation' - is able to offer new insights into the individual quality which led Byron rightly to celebrate Nelson's genius as 'Britannia's God of War'. He demonstrates how Admiral Nelson elevated the business of naval warfare to the level of the sublime. Nelson's unique gift was to take that which other commanders found complex, and reduce it to simplicity. Where his predecessors and opponents saw a particular battle as an end in itself, Nelson was always a step ahead - even in the midst of terrifying, close-quarters action, with officers and men struck down all around him. 'Excellent . . . Worthy of the stirring events [it celebrates].' Independent

    They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

    She shows how both Presidents Hoover and Roosevelt failed to understand the prosperity of the 1920s and heaped massive burdens on the country that more than offset the benefit of New Deal programs.

    Tracing the development of tactics, equipment and training through detailed text, illustrations, diagrams, and photographs, this book will give the reader an accessible yet detailed insight into the military force that enabled Rome to become the greatest empire the world has ever seen, to defeat its enemies, subdue its neighbors and control vast territories.This book describes the organization of the forces, equipment and weaponry, uniforms, and development in tactics and warfare of the Roman Army. Each of the four historical sections will focus on the changes in the army, but will also look at the talented men who transformed and led the army, such as Scipio Africanus, Caesar and Marcus Aurelius, and the momentous battles fought, including Cannae, Pharsalus, and Adrianople.