YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    

    Dr. Wilson explains that healthy functioning of your adrenal glands is essential to virtually all aspects of your health as well as to your ability to handle stress. For this reason, stress and adrenal function often also play a role in many health conditions, such as frequent infections, chemical sensitivities, allergies, autoimmune diseases like fibromyalgia and rheumatoid arthritis, menopause and PMS, thyroid function imbalances, chronic fatigue syndrome, low libido, chronic anxiety, and mild depression. All of these problems and more may be aggravated by the effects stress can have on your adrenal glands.Under certain circumstances, stress can fatigue your adrenals. It is estimated that most North Americans experience some form of stress-related adrenal fatigue at some time. Although many people realize that stress is a problem in their lives, few understand the actual physical ways stress acts on the body and mind through the adrenal glands – or more importantly, what to do about it. Unfortunately, even most doctors still do not recognize the common health picture produced by adrenal fatigue. This leaves a lot of people suffering without anywhere to turn for help. That's where Adrenal Fatigue: The 21st Century Stress Syndrome comes in.In Adrenal Fatigue: The 21st Century Stress Syndrome, Dr. Wilson explains not only how stress affects your health but what you can do to un-fatigue your adrenals, protect your health and become more stress hardy. He has written this book in an entertaining, easy-to-follow style that is designed to guide you through everything you need to know about stress, adrenal fatigue and your health. It contains the questionnaire Dr. Wilson developed and used in his practice plus simple self-tests to help you determine if you are experiencing adrenal fatigue and how much it may be affecting you. Dozens of cartoons, illustrations, charts and fascinating case histories from Dr. Wilson's files make this book hard to put down. From beginning to end it will take you step-by-step to reclaim your life from the negative effects of stress.

    After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team’s creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team’s victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL’s ultimate test of a well-built team: the Super Bowl.

    It's time to enjoy "naked" foods-whole foods that are fresh, organically grown, and prepared in ways that allow each food's naturally delicious flavors to shine through. In this book, Margaret shows you how to choose the nutrient-dense foods that will make you look and feel so gorgeous, you'll want to take it all off.You'll discover new ways to prepare foods without sacrificing flavor and learn practical tips for eating within your budget. Eat Naked includes easy recipes for all sorts of delicious things you can feel good about eating and making for others. Once you see how great you look and feel when you eat naked, you won't want to eat any other way!

    The accumulation of excess iron in the body, a condition that affects perhaps the majority of adults, leads to much higher risk of heart disease, cancer, diabetes, obesity, brain diseases such as Alzheimer’s and Parkinson’s, and shorter lifespan. Dumping Iron shows how to measure your iron levels, what the test numbers mean, and how to go about lowering iron if necessary. Humans are adapted to a low-iron environment, so once iron is in our bodies, it virtually never goes away. Our new, high-iron environment leads to iron accumulation, and to ill health and early death. Iron is the secret killer that no one is telling you about. Finally, in Dumping Iron, the scientific and medical data that indicts iron is assembled in one place. What the experts say about Dumping Iron: “Dumping Iron by P. D. Mangan is a must read by anybody interested in maintaining optimal health, including those in the medical field. Iron overload is an exceedingly common malady in the population and it is easily diagnosed, but it is under-addressed. It leads to heart disease, diabetes, cancer and numerous other chronic and debilitating illnesses. The good news is that iron excess can be prevented and readily treated, which results in a decreased risk of many diseases and improvement in overall health and vitality. Dumping Iron clearly tells us how to achieve these goals.” — Luca Mascitelli, M.D., Lieutenant Colonel, Italian Army, and author of numerous scientific papers on iron and health. “In Dumping Iron, Dennis Mangan has provided the reader access to a massive scientific data pool linking body iron overload to major diseases of mankind… I submit that Dumping Iron should be required reading in science and nutrition for high school and above. The ultimate triumph of Dumping Iron might be an informed public that will increasingly access ferritin test screening, and health care providers better prepared to interpret tests of iron status, particularly the ferritin level. Acknowledgment of risks of iron overload and proper product labeling might lead to reduced public iron intoxication and improved population health to a degree that would be no less than monumental!” — Leo Zacharski, M.D., Professor of Medicine, Geisel School of Medicine, Dartmouth College. Dr. Zacharski has written extensively on the connection between iron and disease, and has conducted clinical trials of lowering iron. “Iron has been compared to fire. A small amount of fire is quite useful in our stoves and furnaces. But when fire is ravaging the contents and walls of our home… BEWARE. In this informative book, Dennis Mangan makes clear the devastation that can be caused by excessive/misplaced iron in the tissues and walls of our bodies. We learn that for essentially all diseases — infections, cancers, Alzheimer’s, Parkinson’s, diabetes, gout, osteoporosis, cardiovascular ills, and more — that the iron burden is a dangerous risk factor. But equally important, the author describes a variety of well tested methods that are readily available to neutralize the iron peril. Adoption of even a few of these methods can remarkably decrease iron-catalyzed disease episodes, enhance well being, and, not least, increase longevity.” — E. D. Weinberg, PhD, Professor Emeritus of Biology at Indiana University, and the author of over 140 scientific papers, many of them on the role of iron in disease.

    Trisha Greenhalgh's ability to explain the basics of evidence-based medicine in an accessible and readable way means the book is an ideal introduction for all, from first year students to experienced practitioners. This is a text that explains the meaning of critical appraisal and terms such as 'numbers needed to treat', 'how to search the literature', 'evaluate the different types of papers' and 'put the conclusions to clinical use'.New features of the third edition include: New discussion putting evidence-based medicine into the current context, with more emphasis on patient perspectivesIncreased coverage of qualitative research in evidence-based medicineNew information on literature sources and search mechanisms

    This book encourages musicians to develop a broader understanding of the involvement of the entire body in playing—and the strains playing places on the body—by focusing on body mapping to increase awareness of the body’s function, size, and structure. Ways in which piano, organ, harpsichord, clavichord, and digital keyboard players can eliminate or prevent carpal tunnel syndrome and other debilitating conditions without traditional medical treatments are also explored.

    How many of us stop to consider that our outer layer is merely a reflection of inner processes, completely reliant on the health of the 50 trillion cells that you are made of? And the health of those cells is impacted by everything from the food you eat, the nutrients present or missing from your blood, and the hormones and messages your body makes based on whether your thoughts are fearful or loving. Think about that…As a society, our relationship with beauty is in crisis. We are told that beauty exists only in certain forms, images, and at certain ages. We can feel bombarded with images that lead us away from our own unique beauty and encourage us to try to look like someone else rather than become and accept more of who we are. While adults can be affected by such messages, these messages can be particularly damaging to children and teenagers who so desperately want to be loved, approved of, considered special, and seen as beautiful. There is so much beauty on offer to us 24/7, at any age, inside us, around us, and shining from us. For so many, a veil just needs to be lifted so you can experience your own radiance. Let’s see what we can do!When most people think about improving their appearance, they usually focus on a product, another “quick fix”. Yet when you consider that the skin cells on your face are a small percentage of the total number of cells in the whole body, it seems crazy that we don’t spend more time getting the majority of the cells functioning optimally, leading us to the outcomes we seek.Through Beauty From The Inside Out, Dr Libby expertly explains your outer world, the food you choose, the nutrients you ingest, hydration, posture, movement and what your body needs to create lovely nails, lustrous hair, sparkling eyes, and clear, luminous skin. Be guided to deal with very specific bumps in the road, such as dark circles under the eyes, eczema, pimples, and hair that is falling out, just to name a few. Just as importantly, Dr Libby explains your inner world, sex hormones, stress hormones, detox, digestion, elimination pathways, thyroid and pituitary functions. Both worlds relate to your sparkle and by taking a heart-opening look at your emotional landscape, many find that that is where the real elixir is.Beauty From The Inside Out is a must-have beauty bible for all women. Enjoy radiating your own unique sparkle, from the inside out.

    The Healthy Baby Meal Planner: Mom-Tested, Child-Approved Recipes for Your Baby and Toddler

    In his first two books, Dr. Dale Bredesen outlined the revolutionary treatments that are changing what had previously seemed like the inevitable outcome of cognitive decline and dementia. And in these moving narratives, you can hear directly from the first survivors of Alzheimer's themselves--their own amazing stories of hope told in their own words. These first person accounts honestly detail the fear, struggle, and ultimate victory of each patient's journey. They vividly describe what it is like to have Alzheimer's. They also drill down on how each of these patients made the program work for them--the challenges, the workarounds, the encouraging results that are so motivating. Dr. Bredesen includes commentary following each story to help point readers to the tips and tricks that might help them as well.Dr. Bredesen's patients have not just survived; they have thrived to rediscover fulfilling lives, rewarding relationships, and meaningful work. This book will give unprecedented hope to patients and their families.

    The Official LSAT SuperPrep

    Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

    The secret is a high-fat, ketogenic diet. Our bodies need fat. It’s necessary for optimal health. It’s also necessary in order to lose weight safely and naturally. Low-fat diets have been heavily promoted for the past three decades, and as a result we are fatter now than ever before. Obviously, there is something wrong with the low-fat approach to weight loss. There is a better solution to the obesity epidemic, and that solution is The Coconut Ketogenic Diet. This book exposes many common myths and misconceptions about fats and weight loss and explains why low-fat diets don’t work. It also reveals new, cutting-edge research on one of the world’s most exciting weight loss aids—coconut oil—and how you can use it to power up your metabolism, boost your energy, improve thyroid function, and lose unwanted weight. This revolutionary weight loss program is designed to keep you both slim and healthy using wholesome, natural foods, and the most health-promoting fats. It has proven successful in helping those suffering from obesity, diabetes, heart and circulatory problems, low thyroid function, chronic fatigue, high blood pressure, high cholesterol, and many other conditions.

    What’s it like to work at Walt Disney World?Amber Sewell spent two semesters “earning her ears” at the Happiest Place on Earth, first in the CareerStart Program and then in the better known Disney College Program.During her time backstage, as the Cast Member areas of the theme park are called, Amber kept a diary of her successes and her failures, her moments of delight and her moments of despair, and most of all, her discoveries about what happens when the pixie dust settles and the guests have gone home.Amber will never feel the same about Walt Disney World again.After you’ve read her book, neither will you.