We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Sections on tools and troubleshooting give ...Download Link : readbux.com/download?i=0123860016            0123860016Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't PDF by Darren AshbyRead Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't PDF from Newnes,Darren AshbyDownload Darren Ashby's PDF E-book Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't

    It contains sample programs to illustrate practical solutions to the type of real-world problems professional developers encounter.

    This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision.Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.

    Spammers, virus writers, phishermen, money launderers, and spies now trade busily with each other in a lively online criminal economy and as they specialize, they get better. In this indispensable, fully updated guide, Ross Anderson reveals how to build systems that stay dependable whether faced with error or malice. Here's straight talk on critical topics such as technical engineering basics, types of attack, specialized protection mechanisms, security psychology, policy, and more.

    You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your web pages over time so they work in all browsers and mobile devices. Oh, and if you've never heard of CSS, that's okay--we won't tell anyone you're still partying like it's 1999--but if you're going to create web pages in the 21st century then you'll want to know and understand CSS. Learn the real secrets of creating web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet. With Head First HTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML and CSS into your brain in a way that sticks. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.

    Daniel Liang teaches concepts of problem-solving and object-oriented programming using a fundamentals-first approach. Beginning programmers learn critical problem-solving techniques then move on to grasp the key concepts of object-oriented and GUI programming using Java 5. Students start with the essential problem-solving and programming concepts (control statements, methods, and arrays), are then introduced to object-oriented programming, graphical user interface (GUI), and applets, and finally to exception handling, I/O, data structures, and other advanced subjects. Liang uses small, simple, and stimulating examples to demonstrate concepts and techniques while longer examples are presented in case studies with overall discussions and thorough line-by-line explanations. Students can now write short, interesting, graphical game programs starting from Chapter 2! reinforcing key concepts with objectives lists, introduction and chapter overviews, easy to follow examples, chapter summaries, review questions, programming exercises, interactive self-test. Students receive solutions to even-numbered programming exercises, source code for the examples in the book, online self assessment (w/over 1000 multiple-choice questions) and ONLINE homework through GRADIANCE, the industries most advanced online homework application. Instructors are offered the most extensive library of support materials available including interactive and animated slides, TestGen (w/over 2000 multiple-choice questions), solutions to all programming exercises, sample exams and supplemental exercises. Available in two versions, the Fundamentals First edition (chapters 1-19) and the Comprehensive version (chapters 1-36).

    This easy-to-read guide helps you cultivate a host of good development practices, based on classic software design patterns and new patterns unique to embedded programming. Learn how to build system architecture for processors, not operating systems, and discover specific techniques for dealing with hardware difficulties and manufacturing requirements.Written by an expert who’s created embedded systems ranging from urban surveillance and DNA scanners to children’s toys, this book is ideal for intermediate and experienced programmers, no matter what platform you use.Optimize your system to reduce cost and increase performanceDevelop an architecture that makes your software robust in resource-constrained environmentsExplore sensors, motors, and other I/O devicesDo more with less: reduce RAM consumption, code space, processor cycles, and power consumptionLearn how to update embedded code directly in the processorDiscover how to implement complex mathematics on small processorsUnderstand what interviewers look for when you apply for an embedded systems job"Making Embedded Systems is the book for a C programmer who wants to enter the fun (and lucrative) world of embedded systems. It’s very well written—entertaining, even—and filled with clear illustrations." —Jack Ganssle, author and embedded system expert.

    Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types—Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid back and friendly, and Blues who are analytical and precise—and explains how to identify and interact with each type of person. Instead of being bogged down with overly technical categorizations, the simple four color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them.Surrounded by Idiots is full of practical information for interacting with people based on their color, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.

    Drawing on Lopp's management experiences at Apple, Netscape, Symantec, and Borland, this book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other. It is a place full of dysfunctional bright people who are in an incredible hurry to find the next big thing so they can strike it rich and then do it all over again. Among these people are managers, a strange breed of people who through a mystical organizational ritual have been given power over your future and your bank account.Whether you're an aspiring manager, a current manager, or just wondering what the heck a manager does all day, there is a story in this book that will speak to you.

    Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." --Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com"At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." --Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics"Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business--and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike." --Satjiv Chahil, senior vice president, Hewlett-Packard"A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." --Professor Dr Peter Zec, president, ICSID and founder, red dot awards

    Algorithms in a Nutshell describes a large number of existing algorithms for solving a variety of problems, and helps you select and implement the right algorithm for your needs -- with just enough math to let you understand and analyze algorithm performance. With its focus on application, rather than theory, this book provides efficient code solutions in several programming languages that you can easily adapt to a specific project. Each major algorithm is presented in the style of a design pattern that includes information to help you understand why and when the algorithm is appropriate. With this book, you will:Solve a particular coding problem or improve on the performance of an existing solutionQuickly locate algorithms that relate to the problems you want to solve, and determine why a particular algorithm is the right one to useGet algorithmic solutions in C, C++, Java, and Ruby with implementation tipsLearn the expected performance of an algorithm, and the conditions it needs to perform at its bestDiscover the impact that similar design decisions have on different algorithmsLearn advanced data structures to improve the efficiency of algorithmsWith Algorithms in a Nutshell, you'll learn how to improve the performance of key algorithms essential for the success of your software applications.