In this book he goes beyond the nuts and bolts of how it works to a deeper level—crowdfunding not just as a cool way to raise money but as a better way to build and run a business.This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildly—like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.But he insists it’s not just about the money—if you follow Stegmaier’s advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks—communicate regularly with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your and your projects’ chances of succeeding.

    Life was a despairing time in the 1950s, as Veronica sought desperately to keep away from his cruelty. Astonishingly, to her and her mother, she won a scholarship to Ackworth Boarding School where she began to shine above her class-mates. A champion in all sports, Veronica at last found some happiness until her brother-in-law came into her life. It was as if she had stepped from the frying pan into the re: he took over control of her life removing her from the school she adored, two terms before she was due to take her GCEs, so he could put her to work as a cheap option on his market stall. Abused for many years by these two men, Veronica eventually ran away and applied to the Prison Service, knowing it was the only safe place she could trust. This is the astonishing, and true story of Veronica Bird who rose to become a Governor of Armley prison. Given a ‘basket case’ in another prison, contrary to all expectations, she turned it around within a year, to become an example for others to match. During her life inside, her ‘bird’, she met many Home Secretaries, was honoured by the Queen and was asked to help improve conditions in Russian Prisons. A deeply poignant story of eventual triumph against a staggeringly high series of setbacks, her story is filled with humour and compassion for those inside.

    I’m an average guy who learned how to “ask more” to “get more” out of life. The strategies and techniques I outline in this book can help you get just about anything—a better job, a new house, or a great vacation—faster and more consistently if you’re willing to follow my advice.

    * Studies the influence of branding within the fashion industry

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.

    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander

    Now she uses those same talents and savoir faire to help readers pop their own corks and get the mostout of life. Drawing on her experiences at the front lines and highest echelons of the business world, she gives women (and a few men, peut-être) the practical advice they need to make the most of work without skimping on all the other good things in life.With lively lessons, stories, and helpful hints, Mireille teaches every reader how to identify her own passions and talents, improve her communication skills, balance work and life, cope with everyday stress, turn herself into a winning brand, and so much more. From acing a job interview or performance review to hosting a simple but elegant dinner party, Mireille tells it like it is as she shares her secrets for achieving happiness and success at any stage in business and life.Stylish, witty, and wise, Mireille segues easily from the small details to the big picture, never losing sight of what is most important: feeling good, facing challenges, getting ahead, and maximizing pleasure at every opportunity.

    But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.

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    From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.

    Following on from Our Story, Ron Kray fills in the gaps and gives his version of the murders of Jack The Hat McVitie and George Cornell, describing his bisexuality and his marriage in Broadmoor and clarifying many of the misconceptions about the years when he and Reg ruled the London underworld, shot enemies at will and simultaneously socialized with some of the most glittering politicians, celebrities and hostesses of the time.

    They're sexually active. And they play their own instruments.In a time when overproduced boy bands and teen sensations are saturating the music market, the boys of blink-182 are a breath of fresh air -- proving that sugarcoated acts aren't the only thing that can get nominated for MTV's "Video of the Year.""Blink-182 Tales from Beneath Your Mom" is chock full of the outrageous band's behind-the-scenes antics, juvenile sense of humor, and never-before-published photos. Bandmates Mark Hoppus, Tom Delonge, and Travis Barker join Mark's sister, Anne, in this exciting tell-all book about life on the road and backstage.From their early days jamming in Tom's garage, to dominating MTV's "TRL," to going multiplatinum with their album "Enema of the State" and being voted "The Sexiest Rock Band" by "Teen People," fans can at last get an inside look at the video-streaking, toilet-joke-living, self-styled punk/pop band that has all the kids asking, "What's My Age Again?"

    In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.