A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    

    When you use it in either your regular ESL class or a study skills class, you can be sure that your students will learn the practical skills they need to succeed in an English speaking, academic setting. Study Skills for Students of English includes sections on how to use a monolingual English dictionary, study for and take examinations, and read for comprehension. The text also covers the art of note-taking and development of writing skills.

    It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, "Exploring Strategy" provides a proven high quality resource that you can't do without.Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.

    Enter Kim Brophey, award-winning canine behavior consultant. Using cutting-edge research, Brophey has developed a groundbreaking system that allows owners to identify what their dog is struggling with, why, and how they can fix it. Brophey's approach is unlike anything that has been published before and will give dog owners a new understanding of what motivates and affects their dog's behavior. Brophey's innovative technique rethinks the way we categorize dogs, and distills information from over twenty scientific disciplines into four comprehensive elements: learning, environment, genetics, and self. With revolutionary tips for specific dog breeds, this book will change the life of every dog owner and lead to happier human-canine relationships.

    It is equally suitable for quick reference to Details and for more leisured study of broad grammar topics.The book is trorough in its coverage but pays most attention to points that are of importance to intermediate and advanced learners of English, and to their teachers.• The emphasis is on meanings and how they govern the choice of grammatical pattern.• Each chapter starts with a summary which reviews the topic as a whole and shows readers where to find the particular information they need.• Authentic texts are used to demonstrate features of discourse.• Many single-sentence example are also authentic.• Wherever it is helpful, examples are marked as formal or informal, literary or conversational.• Dependable advice is give on the avoidance of non-standard and incorrect usage.• A chapter is devoted to differences between American and British grammar.• Technical terms are used sparingly, and defined in a glossary.

    It's not intended to replace manufacturer's or user's manuals, but rather complements and expands on the information contained in these materials. All topics are covered in small segments. Students systematically carry out a wide range of generic programming exercises and assignments. All of the information about PLCs has been updated.

    Why is this important? Being good at one's job and wanting to stay with one's employer are critical concerns for employees and managers alike. This book takes a unique approach by highlighting the concepts of PEFORMANCE and COMMITMENT at the beginning of the book. After describing these topics in detail, every remaining chapter in the book concludes by linking that chapter's major topic to performance and commitment. Using this approach, students can better appreciate the practical relevance of organizational behavior concepts.

    Many of these children have had severe behavioural difficulties and have come to Cathy as a last resort, when their parents or carers were no longer able to cope.Drawing on a combination of years of training and extensive personal experience, in this comprehensive guide, Cathy passes on her tried and tested methods for guiding, nurturing and disciplining children.Approaching child development chronologically, this book guides you through Cathy's incredibly simple and effective 3Rs technique: Request, Repeat and Reassure.Within this framework, Cathy addresses a host of childcare issues, including, amongst others, why children misbehave and what parents can do to the change this, how diet can affect children's behaviour, what parents can do to avoid sibling rivalry, and how to spot and address the behavioural symptoms of special needs such as dyslexia, autism, ADHD and bipolar.Applicable to all age groups - from newborn babies to young adults - Happy Kids is a clear and concise guide to raising confident, well-behaved and happy children.

    Nearly half a million entries provide standard and variant pronunciations, etymologies, comprehensive definitions, updated usage illustrations, and synonym articles.

    Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.

    Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR's 10 Must Reads on Managing Yourself will inspire you to:Stay engaged throughout your 50+-year work lifeTap into your deepest valuesSolicit candid feedbackReplenish physical and mental energyBalance work, home, community, and selfSpread positive energy throughout your organizationRebound from tough timesDecrease distractibility and frenzyDelegate and develop employees' initiativeThis collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, "Managing Oneself," "Management Time: Who's Got the Monkey?" "How Resilience Works," "Manage Your Energy, Not Your Time," "Overloaded Circuits: Why Smart People Underperform," "Be a Better Leader, Have a Richer Life," "Reclaim Your Job," "Moments of Greatness: Entering the Fundamental State of Leadership," "What to Ask the Person in the Mirror," and "Primal Leadership: The Hidden Driver of Great Performance."

    This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.

    What resulted was Apple.When Sergey Brin and Larry Page met at Stanford, they were in their early twenties. They were soon to start Google.Today’s teenagers are our smartest generation yet. They are tomorrow’s entrepreneurs, investors, managers, policy makers, watchdogs and of course, consumers. But do you know what the corporate and business world is all about? How do businesses touch everyone’s lives? What really makes an entrepreneur tick? How does the engine of a company run? Who is a social entrepreneur?And why do we need the world of business—is business good or bad for us?If you are curious, come join Subroto Bagchi and a group of smart teenagers on their exciting voyage of discovery, and in the process, get yourself a teen MBA!

    ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.