Book picks similar to
Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous by Steve Jones
non-fiction
music
business
marketing
15 Sure Signs That You Are On The Right Path
Michael Hetherington - 2013
The other type of person is a person who is lost, confused, and still looking for their path. Which one are you? The path is unique to every individual in its form, yet it seems that many of the qualities of the path have similar characteristics. The 15 signs listed in this book aim to clarify the most common characteristics found on the path. This book can help you to clarify - your career path - your mindset and approach - your sources of inspiration and motivation The purpose of this book is to help direct you towards your path or for those of you who have already discovered it, this book will surely give you a little extra kick of confidence so that you may continue to walk on it. When we walk on our path of joy, all beings, including ourselves will benefit.
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer - 2008
New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.
Becoming a Millionaire God's Way: Getting Money to You, Not from You
C. Thomas Anderson - 2004
Dr. Anderson combines biblical principles with expert financial advice, equipping readers with the tools they need to attain the riches they deserve. An invaluable resource for current or would-be investors or entrepreneurs, this book not only inspires readers to become educated about finances but also spurs them on to action and compels them to move forward confidently to achieve their financial dreams. New content includes callouts and new chapters on how to invest safely in today's market and on understanding that Jesus wasn't poor.
Starmaker: Life as a Hollywood Publicist with Farrah, the Rat Pack and 600 More Stars Who Fired Me
Jay Bernstein - 2011
From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a personal manager and television producer, Bernstein's life is chronicled in his own words. In addition to his rise to greatness, Bernstein also describes the relationships he had with stars and relates the stories behind some of the crazy stunts he pulled to garner attention, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart's legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. Written with style and a sense of humor, this autobiography shares the intimate details of Jay Bernstein's fascinating life.
How to Find A Job: When There Are No Jobs A Necessary Job Search and Career Planning Guide for Today's Job Market (Find A Job Series)
Paul Rega - 2011
His provocative new book strikes a nerve with millions of displaced workers and goes well beyond the principles of job hunting. He introduces a revolutionary new concept in career management and personal development called Intuitive Personal Assessment (IPA). Paul takes his readers on a powerful journey as he tells a gripping story about his own career and the unique challenges he's faced as an executive recruiter.The author shares his vast knowledge of career planning and the inner workings of the job search process, citing hundreds of proven and effective job search techniques. He explains how to market your background to a targeted audience, interviewing skills and techniques, network building strategies, how to utilize personal and business contacts, effective use of social media, including LinkedIn, Facebook and Twitter, insider tips on working with recruiters, salary and benefits negotiation, how to write a resume, cover and follow-up letters, how to start and succeed in your own business and much more.Despite the many challenges faced by those suffering as a result of the weak job market, Paul believes that change in one's life can be positive. He explains that, "Change throughout your life is inevitable, and as your life changes so often does your career." His book is an effective guide that will provide you with the necessary tools, skills and inside knowledge from a professional recruiter to help you navigate through difficult economic times and find a new job or change careers.
The Innovator's Solution: Creating and Sustaining Successful Growth
Clayton M. Christensen - 2003
Christensen.In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovator’s Solution is an important addition to any innovation library.Published by Harvard Business Review Press.
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Austin Kleon - 2012
That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.
Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur
Cara Alwill Leyba - 2015
It seems as though a growing group women entrepreneurs all around the world has discovered the secret to success and happiness in both their lives and careers. It's almost as though there is a hidden, underground world of power playing females who have all cracked a magical code: they think positively, they support one another, and they truly believe they can have it all -and you can, too. There is something dynamic that happens when women genuinely show up for each other. When we lose the facades, when we cut the bullsh*t, and when we truly have each others backs. When we stop pretending everything is perfect, and we show the messy, beautiful parts of ourselves and our work that all look awfully similar. When we talk about our fears, our missteps, and our breakdowns. And most importantly, when we share our celebrations, our breakthroughs, and dish on what works. There is no reason to hoard information, connections, or insight. Wisdom is meant to be shared, so let's start sharing what we've learned to make each other better. Let's start building each other up. Let's live up to our potential and start ruling the world. GIRL CODE is a roadmap for female entrepreneurs, professional women, "side hustlers" (those with a day job who are building a business on the side), and anyone in between who wants to become a better woman. This book will not teach you how to build a multimillion dollar business. It won't teach you about systems or operational processes. But it will teach you how to build confidence in yourself, reconnect with your "why," eradicate jealousy, and ultimately learn the power of connection. Because at the end of the day, that's what life and business is all about.
Persuasion Secrets of the World's Most Charismatic & Influential Villains
Ben Settle - 2016
this book shows you how.Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine.
Just some of the secrets inside:
Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.)
13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you.
How to peacock your way to straight to the top level power!
How men grab power over others — in professional relationships, personal, and family. (The closest thing to owning a "super power"!)
How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.)
How to get women to compete for your attention, love, and commitment.
How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.)
How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.)
A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.)
Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!)
How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!)
The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide).
Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!)
The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.)
How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.)
Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!)
And so much more!
Get it today and live a new life by tonight!
Five Minutes on Mondays: Finding Unexpected Purpose, Peace, and Fulfillment at Work
Alan Lurie - 2009
If the print book includes a CD-ROM, this content is not included within the eBook version. Imagine the leaders of one of New York City’s top real-estate firms coming together every Monday morning to hear…the moral and spiritual thoughts of a Rabbi. Imagine them returning, week after week…coming to eagerly anticipate those five minutes as a moment of uncommon peace in the world’s most brutally competitive environment. Wouldn’t you like to be a fly on the wall? To hear the paths Alan Lurie traced for his listeners, how he helped them bring together their spiritual and business lives, the sacred and the profane? Five Minutes on Mondays compiles these talks for the first time, sharing Lurie’s deep and profound inspiration on the challenges we all face–at work, and in life. Lurie draws on millennia of philosophy, theology, and science to help us answer our deepest questions, comfort our deepest yearnings, and become better people–more connected to each other, and to the Greater Purpose. • Prosper while keeping your integrity • Balance faith, honor, and ambition • Use your workplace as your moral and spiritual “gymnasium” • Find deeper meaning and purpose in your work • Face your fears and failures, and keep going • Gain real respect–and give it • Live one authentic life–at work, and everywhere else
The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion!
Tom Peters - 1900
In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.See also the other 50List titles in the Reinventing Work series by Tom Peters --
The Project50
and
The Professional Service Firm50
-- for additional information on how to make an impact in the professional world.
Warren Buffett: 43 Lessons for Business & Life
Keith Lard - 2018
Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!
