Social Media 101: Tactics and Tips to Develop Your Business Online


Chris Brogan - 2010
    Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy


Jonathan Taplin - 2017
    Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content.With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long.The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.Table of contentsIntroduction1. The Great Disruption2. Levon's Story3. Tech's Counterculture Roots4. The Libertarian Counterinsurgency5. Digital Destruction6. Monopoly in the Digital Age7. Google's Regulatory Capture8. The Social Media Revolution9. Pirates of the Internet10. Libertarian and the 1 Percent11. What It Means to Be Human12. The Digital RenaissanceAfterword

The Business of LIFE: How You Can Prosper In The Information Age


Chris Brady - 2004
    

Help! My Facebook Ads Suck


Michael Cooper - 2017
    I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

Human Resource Management


John M. Ivancevich - 1995
    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

Manifesto: A Revolutionary Approach to General Aviation Maintenance


Mike Busch - 2014
    Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the book's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft.Owners are advised to perform the absolute least amount of maintenance required to make their aircraft safe, reliable and legal… and nothing more. The book explains in detail why engine and propeller TBOs and most other manufacturer-prescribed maintenance intervals should be disregarded. And “Manifesto” explains exactly how to do it.About the Author:Mike Busch is arguably the best-known A&P/IA in general aviation. In 2008, he was honored by the FAA as “National Aviation Maintenance Technician of the Year.” Mike has been a prolific aviation writer for more than four decades. His “Savvy Aviator” columns have appeared in numerous publications including EAA Sport Aviation, AOPA’s Opinion Leader’s Blog, AVweb, and magazines for the three largest GA type clubs (ABS, CPA, and COPA). He is renowned for his free monthly maintenance webinars and his standing-room-only forums at EAA AirVenture Oshkosh. Mike has been a pilot and aircraft owner for 45 years with 7,500+ hours logged, and he is a CFIA/I/ME. He’s founder and CEO of Savvy Aircraft Maintenance Management, Inc., the world’s largest firm providing maintenance-management services for owner-flown aircraft.

Retire Your Husband: A Millionaire Mom's Guide To Replacing Your Spouse's Income Through Network Marketing


Kami Dempsey - 2013
    Whether you're still thinking about starting your own business or wanting to get back into it after an unsuccessful prior attempt, these millionaire moms will teach you how to identify your own unique, God-given talents to build a business that provides a legacy of freedom and wealth for your family for years to come. If you want to stop trading your time for money and want to start spending more time with the people you love, this book is for you. It doesn't matter if you have any experience in sales, what education you've had, or how old you are--if you're willing to spend a couple hours reading this book and you can commit to doing the exercises within, we know you will be successful with your own business. If you're ready to start creating a residual income that will serve you for a lifetime, we're ready to show you how!

The Honest Real Estate Agent: A Training Guide For a Successful First Year and Beyond as a Real Estate Agent


Mario Jannatpour - 2011
    This is the book for you because it will help you hit the ground running once you get your license. It is written by an actual, active Realtor. Mario Jannatpour is with RE/MAX Alliance in Louisville, Colorado and what he writes about is based on his experience of what it takes to be successful today as a Realtor. Mario has been a Realtor since 2002. Reader Review: Are you green in real estate or a veteran? Do you know what buyers and sellers are looking for when they are looking at you? What qualities differenciate you from your competition? Mario has helped pin point what today's buyers and sellers are looking for in their real estate agent giving relavent information as well as insight on how you should handle different situations. We all know that honesty is the best policy yet the profession of representation is riddled with pot holes where one can stray. This book will help any new agent or seasoned agent gain a true north when dealing with clients. Mario's first book, Must See Inside, was a great introduction to the real estate business and with this book, The Honest Real Estate Agent, Mario dives deeper on how to "be" a real estate agent which means doing the right thing, always! I sincerely recommend this book for anyone who is getting into the business and wants to get a firm handle of how to "be" great at your job. Addy Saeed, RE/MAX Active Realty (Toronto, Canada)

Find Free Kindle Books: A how-to guide to finding and loading free books on your Kindle Fire


Edward C. Jones - 2014
    Once you've read this guide and carried out its step-by-step directions, it may be months before you're forced to pay for another book! Topics that you will learn include:• What file formats work (and don't work) with the Kindle Fire• How to transfer e-books from your computer to your Kindle Fire using the USB charging cable• How to transfer e-books from your computer to your Kindle Fire using the free "Wi-Fi Explorer" app• How to send e-books, music files, and videos to your Kindle Fire using e-mail• How to find free books by the hundreds on the Amazon website• How to find free books by the thousands on the InternetStop paying for enjoyable reading when there is such a wealth of excellent free content available. Let Find Free Kindle Books serve as your roadmap to finding free e-books for your Kindle Fire!

Pride of the Nation Ratan Tata


Prateeksha M. Tiwari
    

Live Lead Learn: My Stories of Life and Leadership


Gail Kelly - 2017
    The first female CEO of one of Australia's big four banks, listed by Forbes in 2010 as the 8th most powerful woman in the world, and mother of four (including triplets), Gail is celebrated as one of our finest, most innovative thinkers on leadership and workplace culture.In these personal, practical chapters, Gail Kelly shares what she's learned over her remarkable career, drawing from her personal and professional life. As a leader, she argues passionately for the importance of putting people and customers at the heart of a business; of leading with courage and generosity of spirit; and of resilience. Some of those lessons were learnt at times of high pressure, and Gail takes us into her thinking as she led Westpac through the global financial crisis and the merger with St. George.But Gail's voice speaks to each of us, whatever our role in life. She explores the absolute importance of loving what you do; learning to learn; backing yourself; and most importantly, placing your family above all things.At the heart of Gail's refreshing, authentic, integrated approach is how both individuals and companies thrive when they openly address the meaning of what they do, and understand the need to live a whole life. Live, Lead, Learn is the inspiring story of one of the world's most prominent business people, who started as a Latin teacher and became mother of four and CEO of Westpac - and everything she has learned along the way.

Peter Thiel’s CS183


Peter Thiel - 2014
    https://www.scribd.com/document/35944...

The Four Year Career® for Women: Put Your Future in Your Own Hands or Not


Kimmy Brooke - 2016
    This book is for any woman adventurous enough to open it up and begin the journey to a richer, more fulfilling, more purpose-driven life. Written by Kimmy Brooke, who went from struggling single mom to true financial freedom, this quick, fun read will allow you to explore your life in a self-narrative, journaling type of way. You will uncover new ideas, answer questions, and better understand the concept of this model called Network Marketing. It will lead you to answer one simple question: Is this for me? This is the “for women” version of the bestselling Network Marketing book The Four Year Career® by Richard Bliss Brooke, Kimmy’s partner in love, marriage, and business.

Coaching Skills: A Handbook


Jenny Rogers - 2004
    It is a book for practitioners who will find here a profound and accessibly-presented analysis of the most important models, theories and results of research, with detailed links to coaching as well as guidelines on how to deal with the difficult situations and dilemmas faced by coaches." Dorota Porażka, Managing Partner of DORADCA Consultants Ltd" ""Jenny Rogers writes with enviable elegance and simplicity about the skills that coaches need. This third edition is a testament to her belief that coaches never stop learning. In this edition she shares the fruits of her recent reading and experiences. There is a good deal of new material, including a chapter on advances in neuroscience, new insights from the recent coaching literature and new models to consider. But Jenny wears her erudition lightly. She takes the reader by the hand through a complex journey, sharing the excitement of her discoveries but not overwhelming with detail. Her strong personal voice comes through in every sentence, understanding, encouraging, pragmatic. I read it from cover to cover in a weekend, and know I will be back to reread before long." Lis Paice, NHS Mentor of the Year, 2010" ""Jenny Roger's clear writing style, straight-forward approach and case examples allow for insight into the coaching process and a glimpse at the learning that occurs for both client and coach. This edition offers even more with enhancements to previous writing and a chapter specifically focused on the brain. Whether you are a coach - new or experienced, a manager or simply interested in learning more about what we do as coaches, this is a must have resource for your library." Diane Brennan, MBA, MCC, Past President of The International Coach Federation (2008) and coeditor, The handbook of knowledge-based coaching: From theory to practice" ""This book is a gem for anyone curious about executive coaching - what it is, how it works and how to do it well in practice. As a coaching pioneer and highly accomplished practitioner, Jenny draws upon her extensive experience in coaching, coach training and supervision and brings to life theory and approaches with rich case studies, humour and humility. The third edition benefits from a chapter on the fascinating emerging field of neuroscience and explores early implications for coaching. As with the rest of the book it is accessible, relevant and well researched. I consider "Coaching Skills" to be essential reading for novice and established coaches alike." Sandra Grealy, Director of Coaching, Management Futures Ltd" ""Among all the coaching books on the market this book stands out for its clarity and wisdom, and for its engaging and unpretentious voice. In designing a coaching course at Fielding Graduate University, I had no hesitation in making it required reading." Leni Wildflower, PhD, PCC, wildflower-consulting.com""Coaching Skills" is a popular text for coach training schools all over the world, brought to life with dozens of case studies and practical guidance, while also emphasizing the importance of underpinning psychological awareness and understanding.This book will support you whether you are an experienced coach working with senior executives, or a beginner taking your first steps on the journey to becoming a master-practitioner. The book answers questions such as:Which tools and techniques pay dividends every time and to avoid? What are the magic ingredients that determine whether the coach-client relationship works? Why are goal-setting and questioning such important skills for any coach and how can you acquire them? How as a coach can you work with clients to make truly transformational changes in their lives?Now includes new material on: coaching and the human brain, working with clients on their self-limiting beliefs, new models of understanding what coaching is and being a coach during the psychological stresses of a severe economic recession.Jenny Rogers is an executive coach with more than 20 years' experience. Her clients are typically senior leaders from a wide range of sectors. She has also trained many hundreds of coaches and managers in coaching skills. As a writer Jenny has published more than 70 books on topics which include adult learning, influencing, facilitation skills and career management.

Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales


Kem Meyer - 2009
    Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!