1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

    Born on a farm in rural Michigan three weeks after the battle of Gettysburg, Ford hated everything about farming as soon as he could understand what it was about. So he turned his attention to the farm machinery that made the family farm run, and never looked back. It was his love of machines, then engines, and finally automobiles that Henry Ford is best known for. He designed and manufactured cars which would transform not just his family's little farm, and not just the city of Detroit. The automobile would change the world; ushering in a whole new way of living one's life. A modern life, to be sure. Beneath this diligent tycoon, lay a man of many contradictions. He worked hard to give the average American an affordable car and believed that mass consumerism was the key to keeping the world safe from war. Yet he opposed labor unions, supposedly sired a son with another woman, and was an enthusiastic anti-Semite. Inside you will read about... ✓ Henry Ford's Early Years ✓ Ford's Love for Engines ✓ The Ford Motor Company and the Model T ✓ Disdain of Labor Unions ✓ The Anti-Semite Problem ✓ Later Years and Death And much more! Follow along as you come to know Henry Ford, the man responsible for putting America and the world behind the wheels of their own cars. Was this man a genius or a dominator? Did he want those around him to live free lives with the things he invented or was he only satisfied when people read his newspaper and obeyed his advice? Read on, and form your own conclusion.

    Billions in sales. But, unlike Tesco or BP, few have heard of it. The Cartel is Britain’s biggest drugs organisation, a shadowy network stretching from the freezing, fog-banks of the Mersey to the glittering marinas of Marbella, from the coffee shops of Amsterdam to the trading floors of Canary Wharf. Run by godfathers as rich as Branson but kept in line by a new generation of teenage killers. Here is the inside story.

    From its first edition, this text has included a scrupulous account of American political and diplomatic history. Today, the book explores areas of history such as social, cultural, urban, racial and ethnic history, the history of the West and South, environmental history, the history of women and gender, and American history in a global context. The twelfth edition of this text includes the McGraw-Hill�s hit Primary Source Investigator (PSI) cd-rom, with hundreds of sources and a program that walks students through how to write a paper using those sources as evidence..

    This is the 2006 Edition of the original, acclaimed Route 66 Map Series by Mother Road historians Jerry McClanahan and Jim Ross. In print continuously since 1994, the Route 66 Map Series remains the #1 choice for roadies worldwide when it comes to functionality and precise, accurate, turn-by-turn driving directions. Designed for today’s tourists, this packaged set of eight roadmaps, one for each Route 66 state, provides an easy to follow “through route” aimed at keeping you on track and maximizing your Mother Road experience. Designed with a “treasure map” theme and generously illustrated with original art, points of interest and historical text, the Route 66 Map Series is the most trusted guide material available and the only “must have” you will need as you explore America’s legendary highway, regardless of where you begin or what direction you travel.

    Discover the events that have shaped your Clan and hear about the people who form part of your Scottish ancestry.

    Now it is viewed as a major threat to the future of the Euro, indeed to the European Union as a whole. Italy's political system is shorn of credibility as it struggles to deal with huge public debts and anemic levels of economic growth. Young people are emigrating in droves, frustrated at the lack of opportunity, while older people stubbornly cling to their rights and privileges, fearful of an uncertain future.In this lively, up-to-the-minute book, Bill Emmott explains how Italy sank to this low point, how Italians feel about it, and what can be done to return the country to more prosperous and more democratic times. With the aid of numerous personal interviews, Emmott analyzes "Bad Italy"—the land of disgraced Prime Minister Silvio Berlusconi, an inadequate justice system, an economy dominated by special interests and continuing corruption—against its contrasting foil "Good Italy," the home of enthusiastic entrepreneurs, truth-seeking journalists, and countless citizens determined to end mafia domination for good.

    The original edition cost seventy-five cents, but there was something priceless about its eponymous piece. Although it gave a voice to the new generation that came of age in the conservative years following World War II, the poem also conferred a strange, subversive power that continues to exert its influence to this day. Ginsberg went on to become one of the most eminent and celebrated writers of the second half of the twentieth century, and "Howl" became the critical axis of the worldwide literary, cultural, and political movement that would be known as the Beat generation.The year 2006 marks the fiftieth anniversary of the publication of "Howl," and The Poem That Changed America will celebrate and shed new light on this profound cultural work. With new essays by many of today's most distinguished writers, including Frank Bidart, Andrei Codrescu, Vivian Gornick, Phillip Lopate, Daphne Merkin, Rick Moody, Robert Pinsky, and Luc Sante, The Poem That Changed America reveals the pioneering influence of "Howl" down through the decades and its powerful resonance today.

    A look at over 400 of the best historical movies (and some of the worst) purporting to be ‘factual’ or ‘based on actual events’; and how Hollywood has distorted, altered, manipulated, exaggerated, even falsified history under the all-encompassing premise…based on a true story…

    

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    Painstakingly researched, this resource provides information on how to locate unmarked portions of the old highway; contact information for Route 66 associations and local visitor bureaus; maps and other navigational aids; an index of all Route 66 towns; and anecdotes, trivia, attractions, and suggested side trips. From well-known hotspots to obscure, off-the-beaten-path destinations, this inspiring guide presents a wealth of information for both first-time adventurers and seasoned travelers. Also included is a foreword by David Knudson, Executive Director of the National Historic Route 66 Federation.

    He also provides invaluable insights into just what is involved in making this one's chosen profession.The book will feature a wide range of illustrated lessons, from how to properly hold a knife... to the history of food... from food preparation and presentation... to restaurant hospitality and management, and much more.The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.

    The books have been organized according to major historical periods, as they would be in any major Western history text. Each title is linked with the Amazon page where the book is offered. Simply click on the title that interests you and then download it to your computer. Kindle users may be able to use the same approach or they may simply search for the titles using the "search" page (scroll down to Kindle Store) and then download at no charge. If the first approach will not work, the second will.Mike Caputo (Editor)WHAT OUR READERS SAY"Fascinating." (S.F.S. reader)"A History readers' delight." (Amazon customer)"Great For Historical Knowledge." (C.E. reader) "Great books. I am glad someone took the time to curate this." (Adam, reader)"I love all of the older history volumes available on Amazon.This is a well constructed list..." (C.B. Reader)"...a good resource..." (A.A. Reader)"A fine list of free history books for the Kindle on Amazon."(Kindle Customer)"Would and do recommend to anyone who spends way too much time as I do, looking at books." (Kindle customer)"Great information here." (Kindle customer)"A great selection for research and reference. Many interesting books on multiple topics that were written as it was happening, not a researchers opinion of what they think happened way back when." (Kindle customer)