. .Mr. O'Toole puts soul and values squarely back into a vital topic, leadership."--Tom Peters The New York Times Book Review"A deeply philosophical and eminently practical study of leadership as change."--James MacGregor BurnsPulitzer Prize and National Book Award winner, and author of LeadershipCurrent management philosophy advocates an outmoded Machiavellian approach to running organizations: Leaders are told in countless books that they can only accomplish their goals by being tough, manipulative, dictatorial, or paternalistic as the situation requires.In Leading Change, noted management theorist James O'Toole proposes a provocative new vision of leadership in the business world--a vision of leadership rooted in moral values and a consistent display of respect for all followers. As O'Toole brilliantly demonstrates, values-based leadership is not only fair and just, it is also highly effective in today's complex organizations.When leaders truly believe that their prime goal is the welfare of their followers, they get results. The finest leaders--from political giants like Washington, Jefferson, and Lincoln to contemporary CEOs like Max De Pree and James Houghton--have always shared leadership with their followers. They create organizations that encourage change and self-reevaluation; they foster an atmosphere of open-mindedness and fresh thinking, in which assumptions can be challenged and goals reassessed. Grounded in the ideas of moral philosophy, Leading Change powerfully transcends the standard how-to management primer to define a challenging new approach to leadership. As O'Toole so persuasively argues, growth and change are possible, indeed necessary, and they will be effected by individuals who have the stature and the courage to lead morally. This important book, at once thought-provoking and totally practical, is bound to take its place as one of the landmark business volumes of our times."Jim O'Toole has written the essential work for organizations to survive and thrive in today's changing world. His intellectually penetrating thinking shows us how the sometimes conflicting problems we wrestle with--often in piecemeal fashion--fit together to form a complete picture, even as the picture itself continues to change. His message is so critical to the very existence of every organization that any leader who fails to heed his advice condemns his or her company to mediocrity and/or early death. It's that basic."--Warren Bennis Professor and founding chairman of the Leadership Institute at the University of Southern California Author of An Invented Life and Why Leaders Can't Lead

     Great coaches realize something that others do not: every moment matters! You must be intentional about everything you do. Whether you are coaching your local youth soccer team, leading your high school football program, or competing for an NCAA championship, Every Moment Matters will give you the tools and strategies to become the coach you always wished you had, and the coach today's athletes are craving. Get ready to have your best season ever!

     By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!

    

    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    The whole process seems overwhelming. This conversational and action oriented book is for people who want to write a book (or are thinking about it), but for their whole life, have never been good at writing. Writing has always been difficult for you, and you think you could never enjoy it, much less write an entire book. Every time you start to write anything it’s like all of your ideas disappear. You know the drill. You get ready to do some writing. You’re pumped and think this will be the day all of your great ideas flood the page. Then ... You find yourself staring at a blank screen. You have no idea what you want to write about. After some time, you want to bang your head against the keyboard. You want to write a book. In fact, you know you have a book inside you but, you keep telling yourself: “I’m not a writer. I can’t write a book. I don’t have enough time anyway.” There are TONS of myths, misconceptions, and flat-out lies out there about how difficult it is to write your first book. How to Not SUCK at Writing Your First Book busts those myths and challenges everything you’ve been told about writing. This book is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know—no matter what writing challenges you face. How to Not SUCK at Writing Your First Bookgives you the foundation for your first book through: 4 tried and true writing methods that make the writing process simple, easy & fast A writing method that involves 0 actual writing (your book can be done in as little as 7 hours) Simple strategies for preventing & defeating writer’s block Uncovering the #1 way to actually finish and publish your book (hint: is has nothing to do with writing) Shows you how simple and fast writing a book can actually be (by holding your hand every step of the way). Follow the advice given in this book and by the end, after putting what I have to say into action, you will have easily written a high-quality book. Best of all, the rest of your life doesn’t have to be put on hold to do it either! This book shows you how you can continue to spend most of your time doing what you love instead of struggling through something you hate. Before your buy the book, I have one question for you: What’s stopping you from turning your daily conversations and knowledge into a high-quality book faster than you ever thought possible? Scroll to the top and click the “buy now” button and you will write your first book-- and not suck at it.

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

     It's a novel told in Steve Farber's humorous, poignant, and original voice that takes the reader on a deep exploration of the qualities and practices of real, or Extreme Leadership, and how to apply them in daily life. Part One, The Radical Leap, explores the leadership elements of Love, Energy, Audacity, and Proof; Part Two, The Radical Edge, takes the discussion deeper into innovation, personal clarity and guidelines for changing the world. It sets a new standard for what it means to really lead in today's business world and beyond. Rejuvenate and revitalize with Farber’s amazing The Radical Leap Re-Energized. It is timeless, universal, and extremely useful—and it will catapult you to success!” –Marshall Goldsmith – author of the New York Times bestsellers, MOJO and What Got You Here Won’t Get You ThereToday’s world demands a different leader: one who has the heart and courage to change it for the better. If you’re ready to be one of them, read this phenomenal book and succeed.” –Darren Hardy, publisher SUCCESS magazine, bestselling author The Compound Effect Steve Farber’s work is even more important and more useful today than when it first appeared on the scene.” –Tom Peters, International bestselling author of In Search of Excellence With his strikingly original voice and unparalleled storytelling ability, Steve Farber brings us The Radical Leap Re-Energized. This edgy leadership parable not only entertains and inspires, it teaches us how to become great leaders and change the world in the bargain. We wholeheartedly encourage you to take the LEAP!” –Jim Kouzes and Barry Posner, authors of the bestselling The Leadership Challenge and Credibility If you want to lead as big as you dream, Farber can take you to the extreme. This book is your path to soaring success.” –Tim Sanders, former Chief Solutions Officer at Yahoo! & author of Today We Are Rich Steve Farber’s books are as easy and enjoyable to read as they are insightful. This volume will be a great addition to any leader’s library.” –Patrick Lencioni, president, The Table Group; author, The Five Dysfunctions of a Team The Radical Leap Re-Energized is a clarion call for 21st century leaders and those who aspire to be. The LEAP will stay with me and will be required reading for leaders in my organization” –Tony Uphoff, CEO, UBM TechWeb Steve Farber has captured the heart of leadership in this wonderful book. If you’d really love to make a difference in this world, read it and apply its lessons to your life and business.” –Rita Davenport, former President, Arbonne International There are two types of well-written leadership books: GOOD ones that you read once and pass along to a few friends, or GREAT ones that you read over and over and give to as many people as you can. The Radical Leap Re-Energized is one of the GREAT ones, and it is a total game-changer.” –Tommy Spaulding, author of the New York Times bestseller, It’s Not Just Who You Know Steve Farber’s masterwork, The Radical Leap Re-Energized, is an inspired opus on what it means to be a leader of substance and significance. You’ll find yourself coming back to it again and again.” –Michael E. Ventling, Global CFO, Ernst & Young A brilliantly captivating book, vibrant and audacious, and an absolute joy to read. Every bit as engaging as Steve Farber himself.” –Sally Hogshead, speaker and author of Fascinate: Your 7 Triggers to Persuasion and Captivation Steve Farber leaps again. I was into it the first time. This time, I’m leaping with him!” –Chris Brogan, President Human Business Works I have read most leadership books in print. None have resonated more than this one. It is timeless, relevant and energizing and should be required reading for all business leaders of the 21st century.” –Pamela Slim, author, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur I’ve read the original Radical Leap over a dozen times, and year after year, experience after experience, I have found that the concepts hold fast and true. The Radical Leap Re-Energized kick-starts and expands the experience to the next level. This really is a masterpiece.” –Burton M. Goldfield, President and CEO, TriNet

    

    This book points out the many ways, some quite subtle and deceptive, that this mindset invites tension and conflict. But incredible things happen when people switch to an outward mindset. They intuitively understand what coworkers, colleagues, family, and friends need to be successful and happy. Their organizations thrive, and astonishingly, by focusing on others they become happier and more successful themselves! This new mindset brings about deep and far-reaching changes. The Outward Mindset presents compelling true stories to illustrate the gaps that individuals and organizations typically experience between their actual inward mindsets and their needed outward mindsets. And it provides simple yet profound guidance and tools to help bridge this mindset gap. This new edition includes a new preface, updated case studies, and new material covering Arbinger's latest research on mindsets. In the long run, changing negative behavior without changing one's mindset doesn't last—the old behaviors always reassert themselves. But changing the mindset that causes the behavior changes everything.

    

    No other guide offers this. Includes over 130 interview questions and answers. Breaks down all interview questions into essential parts. Shows you why interviewers are asking you the question, what the interviewer wants to hear from you, how you should answer it, and then gives you several "real-life" examples of how to answer the question. Covers the STAR method. Includes several behavioral question and answer examples. Covers interview preparation tips. Covers phone interviews and how to prepare for them. Includes 35 questions to ask interviewers. And much more! This guide works for all job interviews. Management, IT, Director, VP, Teachers, Finance, Sales, Accounting, Engineering, Government, Hospitality, Human Resources, Manufacturing, Non-Profit, Administrative, Branding, Health Care, etc.