Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    Fischer Black and the Revolutionary Idea of Finance explores Black's intellectual journey from Harvard to the offices of ADL, from the University of Chicago to MIT, and then to Goldman Sachs. This poignant book tells the story of one man's intellectual adventure at the very center of modern finance, fully describing the birth of quantitative finance and financial engineering along the way.Years of research and interviews with Black's business and academic associates, as well as family and friends, are distilled into a scholarly yet personal story of the formation and development of the extraordinary mind and unique character of this unassuming renegade Black deciphered the universe of modern finance in ways that went underappreciated for many years and would have won the Nobel Prize in Economics, if not for his untimely death in 1995 Author Perry Mehrling weaves Black's personal story with the birth of modern finance into a vignette-based business biography that captures the essence of this extraordinary man, explaining, for the first time, the ground-breaking impact Fischer Black had on the worlds of money and finance as well as world markets This compelling biography of the "Einstein of Finance" follows Fischer Black through his incredible career, from his transition from academia to one of the most elite of firms on Wall Street--Goldman Sachs--where he developed quantitative models that tens of thousands of professionals still use today. Fischer Black and the Revolutionary Idea of Finance demystifies this genius of finance and provides an engaging and entertaining look at a man whose life's work encapsulates modern financial theory.

    In The Perfect Bet, mathematician and award-winning writer Adam Kucharski tells the astonishing story of how the experts have succeeded, revolutionizing mathematics and science in the process. The house can seem unbeatable. Kucharski shows us just why it isn't. Even better, he demonstrates how the search for the perfect bet has been crucial for the scientific pursuit of a better world.

    Stan was a "Washington Post" financial reporter for 20 years, and after he retired, he wrote the "Post"'s 'Retirement Journal' column for which he was nominated for a Pulitzer Prize. What I like about Stan's book is that it combines good financial planning information with his story about his own retirement. He's candid about the mistakes he made and how he'd do things differently with the benefit of hindsight." --Steve Vernon, columnist, CBSMoneyWatch.com"Everyone in the workforce today should read this book!" --Horace B. Deets, former Executive Director, AARPAward-winning "Washington Post" retirement columnist Stan Hinden's bestselling "How to Retire Happy" helps you decide if you can retire now, or whether you have to stay on the job for a few more years.This trusted guide has been fully updated to address the stomachchurning issues created by financial market volatility and the economic recession.Will you have enough money for health care? Do you need--and can you afford--a longterm care policy? How much income can your savings produce?The third edition of "How to Retire Happy" provides answers to these questions--plus all-new information about: A new menu of Medigap insurance policies New strategies for maximizing Social Security income Making your money last through a long retirementApply Hinden's reliable, easy-to-understand advice and experience a happy, healthful retirement for years and years to come.

    You'll learn how to use Haskell in a variety of practical ways, from short scripts to large and demanding applications. Real World Haskell takes you through the basics of functional programming at a brisk pace, and then helps you increase your understanding of Haskell in real-world issues like I/O, performance, dealing with data, concurrency, and more as you move through each chapter. With this book, you will:Understand the differences between procedural and functional programming Learn the features of Haskell, and how to use it to develop useful programs Interact with filesystems, databases, and network services Write solid code with automated tests, code coverage, and error handling Harness the power of multicore systems via concurrent and parallel programming You'll find plenty of hands-on exercises, along with examples of real Haskell programs that you can modify, compile, and run. Whether or not you've used a functional language before, if you want to understand why Haskell is coming into its own as a practical language in so many major organizations, Real World Haskell is the best place to start.

     If you are ready for freedom, Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs, Ready to get out under that pile of debt and bills to pay, Ready to become the person you were meant to be with the freedom to pursue your passions and share some AWEsome with the world... Then... this book will be an amazing resource. Taking you by the hand and giving you: A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship. So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there. Don't worry, these are fun... :) As always with SassyZenGirl books, great business info doesn't have to be dull and boring. You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book! Are you ready? Then scroll up to the top and hit that BUY BUTTON...:)

    I'm here to tell you it is not. In fact, fundamental poker math is very easy to learn. More importantly, it can yield you a lot more profits at the poker table. Without using simple math at the poker table, you are simply playing a guessing game. Use Simple Math at the Poker Table and Increase You Winnings In this book I will teach you how to use simple arithmetic at the poker table to gain a huge skill advantage over your opponents that will allow you to win more and lose less. Poker players that don't use math are simply guessing and you'll learn to no longer guess and know the right mathematical move at the poker table. These simple mathematical concepts I will be teaching you will drastically help improve your poker game and allow you to make the most profitable decisions at the poker. Contents and Overview First you will be introduced to some fundamental overarching poker concepts that apply to poker mathematics. Then we will begin our journey into poker mathematics where you will learn about probabilities and odds, pot odds and implied odds, pot equity, and expected value. You will then learn how to quickly estimate your equity at the poker table using the Rule of 2 & 4. Moreover, you'll learn the steps involved in determining if calling with a drawing hand is profitable or not. We will also cover how to size your bets with the best hand and teach you how often bluffs and hero calls need to work to be profitable. Lastly, we will show you how to perform EV calculations and better understand card combinations. Effectively Understand and Utilize Essential Poker Math Develop a keen understanding of Probability and Odds Learn to quickly calculate Pot Odds & Implied Odds at the poker table Effectively use Pot Equity & The Rule of 2 & 4 to Determine the correct poker play Understand how to use Expected Value (EV) both on and off the table to analyze your plays Learn the important math behind Bluffs & Hero Calls to give you a skill advantage over your opponent Learn Card Combinations to further enhance your card reading abilities And Many More Amazing Topics… What You Will Get out of This Book Suitable for both beginning and experienced poker players alike you'll learn many essential fundamental poker mathematical concepts that will help you drastically improve your poker game. After reading this book, you will have mastered fundamental No Limit Holdem mathematics. You will have gained a huge skill advantage over your opponents and you will be able to quickly and effectively use math at the poker table to make are always the most profitable move. Most importantly, you will become a much better and profitable poker player! So what are you waiting for? Purchase this book today to start learning how to advance your poker game with simple poker math! Alton Hardin is the founder of MicroGrinder.com, a free micro stakes poker website that is dedicated to helping micro stakes poker players improve their poker game by offering a wide array of free and low-cost resources including poker courses, poker t

    This hands-on guide helps both developers and quantitative analysts get started with Python, and guides you through the most important aspects of using Python for quantitative finance.Using practical examples through the book, author Yves Hilpisch also shows you how to develop a full-fledged framework for Monte Carlo simulation-based derivatives and risk analytics, based on a large, realistic case study. Much of the book uses interactive IPython Notebooks, with topics that include:Fundamentals: Python data structures, NumPy array handling, time series analysis with pandas, visualization with matplotlib, high performance I/O operations with PyTables, date/time information handling, and selected best practicesFinancial topics: mathematical techniques with NumPy, SciPy and SymPy such as regression and optimization; stochastics for Monte Carlo simulation, Value-at-Risk, and Credit-Value-at-Risk calculations; statistics for normality tests, mean-variance portfolio optimization, principal component analysis (PCA), and Bayesian regressionSpecial topics: performance Python for financial algorithms, such as vectorization and parallelization, integrating Python with Excel, and building financial applications based on Web technologies

    Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master. -Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man -Use Buffett's proven method of investing in stocks that will continue to grow over time -Master the straightforward mathematical equipments that assist Buffett in making investments -Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future Complete with profiles of fifty-four "Buffett companies"—companies in which Buffett has invested and which the authors believe he continues to follow—Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.

    after taxes! What are his investing secrets? How to Pick Stocks Like Warren Buffett contains the answers and shows, step-by-profitable-step, how any investor can follow Buffett's path to consistently find bargains in all markets: up, down, or sideways.How to Pick Stocks Like Warren Buffett sticks to the basics: how Buffett continually finds bargain stocks passed over by others. Written by an actual financial analyst who uses Buffett's strategies professionally, this tactical how-to book includes:Comprehensive financial tools and informationStrategy-packed Buffett in action boxesBuffett's own stock portfolio­­continually updated on the author's website!

    Sullivan Elin M. Wicks C. Patrick Koelling   A succinct job description for an engineer consists of just two words: problem solver. Broadly speaking, engineers use knowledge to find new ways of doing things economically. Engineering design solutions do not exist in a vacuum, but within the context of a business opportunity. Truly, every problem has multiple solutions, so the question is, “How does one rationally select the design solution with the most favorable economic result?” The answer to this question can also be put forth in two words: engineering economy. This field of engineering provides a systematic framework for evaluating the economic aspects of competing design solutions. Just as engineers model the stress on a support column or the thermodynamic properties of a steam turbine, they must also model the economic impact of their engineering recommendations. Engineering economy is the subject of this textbook.   Highlights of Engineering Economy, Fourteenth Edition: ×           Fifty percent of end-of-chapter problems are new or revised. ×           A bank of algorithmically generated test questions is available to adopting instructors. ×           Fundamentals of Engineering (FE) exam-style questions are included among the end-of-chapter problem sets. ×           Spreadsheet models are integratedthroughout. ×           An appendix on the basics of accounting is included in Chapter 2. ×           Chapter 3 on Cost Estimation appears early in the book. ×           An appendix on techniques for using Excel in engineering economy is available for reference. ×           Numerous comprehensive examples and case studies appear throughout the book. ×           Extended learning exercises appear in most chapters. ×           Personal finance problems are featured in most chapters. ×           Many pointers to relevant Web sites are provided.   ISBN-13: 978-0-13-614297-3 ISBN-10: 0-13-614297-4

    The first is that it helps to keep people from getting deep into debt. Many consumers make the mistake of living well beyond their means. When a person takes on a large debt burden, they are not financially independent. This can hurt one's chances of maintaining a good credit score. Minimalism helps to ensure that people have the essentials that they need and that no matter what happens, people will be provided for.

    This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and mobile/social networking. Author Melanie Swan, Founder of the Institute for Blockchain Studies, explains that the blockchain is essentially a public ledger with potential as a worldwide, decentralized record for the registration, inventory, and transfer of all assets—not just finances, but property and intangible assets such as votes, software, health data, and ideas. Topics include: Concepts, features, and functionality of Bitcoin and the blockchain Using the blockchain for automated tracking of all digital endeavors Enabling censorship?resistant organizational models Creating a decentralized digital repository to verify identity Possibility of cheaper, more efficient services traditionally provided by nations Blockchain for science: making better use of the data-mining network Personal health record storage, including access to one’s own genomic data Open access academic publishing on the blockchain This book is part of an ongoing O’Reilly series. Mastering Bitcoin: Unlocking Digital Crypto-Currencies introduces Bitcoin and describes the technology behind Bitcoin and the blockchain. Blockchain: Blueprint for a New Economy considers theoretical, philosophical, and societal impact of cryptocurrencies and blockchain technologies.

    Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn't lay railroads, build factories, or invent new technologies. Rather, they made their billions through speculation, by placing bets in the market that turned out to be right more often than wrong and for this, they gained not only extreme personal wealth but formidable influence throughout society. Hedge funds now oversee more than $3 trillion in assets, and the competition between them is so fierce that traders will do whatever they can to get an edge.Cohen was one of the industry's biggest success stories, the person everyone else in the business wanted to be. Born into a middle-class family on Long Island, he longed from an early age to be a star on Wall Street. He mastered poker in high school, went off to Wharton, and in 1992 launched the hedge fund SAC Capital, which he built into a $15 billion empire, almost entirely on the basis of his wizard like stock trading. He cultivated an air of mystery, reclusiveness, and excess, building a 35,000-square-foot mansion in Greenwich, Connecticut, flying to work by helicopter, and amassing one of the largest private art collections in the world. On Wall Street, Cohen was revered as a genius: one of the greatest traders who ever lived.That image was shattered when SAC Capital became the target of a sprawling, seven-year investigation, led by a determined group of FBI agents, prosecutors, and SEC enforcement attorneys. Labeled by prosecutors as a magnet for market cheaters whose culture encouraged the relentless pursuit of edge and even black edge, which is inside information SAC Capital was ultimately indicted and pleaded guilty to charges of securities and wire fraud in connection with a vast insider trading scheme, even as Cohen himself was never charged.Black Edge offers a revelatory look at the gray zone in which so much of Wall Street functions. It's a riveting, true-life legal thriller that takes readers inside the government's pursuit of Cohen and his employees, and raises urgent and troubling questions about the power and wealth of those who sit at the pinnacle of modern Wall Street.

    Focused on helping students understand and construct proofs and expanding their mathematical maturity, this best-selling text is an accessible introduction to discrete mathematics. Johnsonbaugh's algorithmic approach emphasizes problem-solving techniques. The Seventh Edition reflects user and reviewer feedback on both content and organization.