What is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies, and why do we form such a strong attachment to a sports team? Journalist Eric Simons presents in-depth research in an accessible and brilliant way, sure to interest readers of Jonah Lehrer and Malcolm Gladwell. Through reading the literature and attending neuroscience conferences, talking to fans, psychologists, and scientists, and working through his issues as part of a collaboration with the NPR science program RadioLab, Eric Simons hoped to find an answer that would explain why the attractive force of this relationship with treasured sports teams is so great that we can't leave it.

    But the 1998 Tour provided drama like no other. As the opening stages in Ireland unfolded, the Festina team's soigneur, Willy Voet, was arrested at the French-Belgian border with a carload of drugs. Raid upon police raid followed, with arrest after arrest hammering the Tour. In protest, there were riders' strikes and go-slows, with several squads withdrawing en masse and one expelled. By the time the Tour reached Paris, just 96 of the 189 starters remained, and of those 189 starters, more than a quarter were later reported to have doped. The 1998 ” “Tour de Farce's” status as one of the most scandal-struck sporting events in history was confirmed.Voet's arrest was just the beginning of cycling's biggest mass doping controversy--what became known as the Festina affair. It all but destroyed professional cycling as the credibility of the entire sport was called into question, and the cycling family began to split apart even as, ironically, the 1998 Tour was also one of the best races in years.The End of the Road is the first book in English to provide in-depth analysis and a colorful evocation of the tumultuous events of the 1998 Tour. Alasdair Fotheringham uncovers how the world's biggest bike race sank into such scandal. He explores its long-term consequences and what, if any, lessons were learned.

    Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.

    . . as it reinforces strategic lessons gleaned from chess titans. Illustrates effective middle-game plans.”— Library Journal Having learned the basic moves, how exactly should a player improve? In this popular classic, the author explains 33 complete games, in detail, move by move, including the reason for each one. Playing through these games and explanations gives real insight into the power of the pieces and how to post them most effectively.

    No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.

    But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:* How the Apaches fended off the powerful Spanish army for 200 years* The power of a simple circle* The importance of catalysts who have an uncanny ability to bring people together * How the Internet has become a breeding ground for leaderless organizations* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leaderThe Starfish and the Spider is the rare book that will change how you understand the world around you.

    The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:  *   Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.  *   Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.  *   Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

    The Shot. The Flu Game. Michael Jordan is responsible for sublime moments so ingrained in sports history that they have their own names. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball -- hitting nothing but net. But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: he's a ruthless competitor and a lover of high stakes. There's never been a biography that encompassed the dual nature of his character and looked so deeply at Jordan on and off the court -- until now.Basketball journalist Roland Lazenby spent almost thirty years covering Michael Jordan's career in college and the pros. He witnessed Jordan's growth from a skinny rookie to the instantly recognizable global ambassador for basketball whose business savvy and success have millions of kids still wanting to be just like Mike. Yet Lazenby also witnessed the Michael Jordan whose drive and appetite are more fearsome and more insatiable than any of his fans could begin to know. Michael Jordan: The Life explores both sides of his personality to reveal the fullest, most compelling story of the man who is Michael Jordan.Lazenby draws on his personal relationships with Jordan's coaches; countless interviews with Jordan's friends, teammates, and family members; and interviews with Jordan himself to provide the first truly definitive study of Michael Jordan: the player, the icon, and the man.

    Conflict between humans and machines is seen as inevitable and its outcome all too predictable.In this groundbreaking book, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines. He describes the near-term benefits we can expect, from intelligent personal assistants to vastly accelerated scientific research, and outlines the AI breakthroughs that still have to happen before we reach superhuman AI. He also spells out the ways humans are already finding to misuse AI, from lethal autonomous weapons to viral sabotage.If the predicted breakthroughs occur and superhuman AI emerges, we will have created entities far more powerful than ourselves. How can we ensure they never, ever, have power over us? Russell suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Such machines would be humble, altruistic, and committed to pursue our objectives, not theirs. This new foundation would allow us to create machines that are provably deferential and provably beneficial.In a 2014 editorial co-authored with Stephen Hawking, Russell wrote, "Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last." Solving the problem of control over AI is not just possible; it is the key that unlocks a future of unlimited promise.

    Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.

    To millions of football fans across America, he was the “Voice of the NFL.” And as open and giving as Harry Kalas was throughout his professional and personal life, there are countless layers of the man that have remained unknown . . . until now. Author Randy Miller interviewed more than 160 people—including all of Harry’s surviving family, many of his close friends from childhood to present, numerous colleagues from baseball and the NFL, and even Harry’s longtime personal psychologist—to craft a loving and shockingly honest portrayal of one of the most celebrated broadcasters in the history of sports. With incredible details from all phases of his life—from his upbringing in the Chicago suburbs, to his Hall of Fame broadcasting career in baseball, to his ubiquitous voiceover work with the NFL, to his personal vices for drinking and women, to his legendary friendship with Richie “Whitey” Ashburn, to his ongoing feud with on-air partner Chris Wheeler— Harry the K: The Remarkable Life of Harry Kalas will surprise, delight, and enlighten all fans of the man they called “Harry the K.”

    The personal journey has been rewarding and challenging in equal measure, spanning many of the sport's most passionate heartlands such as New Zealand, Ireland, England and Wales. Gatland reflects in characteristically forthright and intelligent fashion on a lifetime spent playing and coaching the sport which has been his passion since as a young boy he first picked up an oval ball on New Zealand's North Island, dreaming of joining the ranks of the mighty All Blacks.Along the way we encounter the greatest matches, players and rivalries the sport has to offer, get introduced to a stunning cast of unforgettable characters who grace the story with their humour and humanity, and emerge with a striking appreciation of how rugby has managed to retain its appeal for millions around the globe.

    Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company. Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more. "When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community."

    Like his teammates and rivals, he trained for countless hours, sacrificing his body and potential career for a chance at fleeting glory without fortune or fame. His only goal: to win Nationals and go down in Ultimate history as one of the greatest athletes no one has ever heard of.With humor and raw honesty, Gessner explores what it means to devote one's life to something that many consider ridiculous. Today, Ultimate is played by millions, but in the 1980s, it was an obscure sport with a (mostly) undeserved stoner reputation. Its early heroes were as scrappy as the sport they loved, driven by fierce competition, intense rivalries, epic parties, and the noble ideals of the Spirit of the Game. Ultimate Glory is a portrait of the artist as a young ruffian. Gessner shares the field and his seemingly insane obsession with a cast of closely knit, larger-than-life characters. As his sport grows up, so does he, and eventually he gives up chasing flying discs to pursue a career as a writer. But he never forgets his love for this misunderstood sport and the rare sense of purpose he attained as a member of its priesthood.

    Within ten years, he was a millionaire businessman. After twenty years, he was the world’s biggest movie star. In 2003, he was elected governor of California and a household name around the world.Chronicling his embodiment of the American Dream, Total Recall covers Schwarzenegger’s high-stakes journey to the United States, from creating the international bodybuilding industry out of the sands of Venice Beach, to breathing life into cinema’s most iconic characters, and becoming one of the leading political figures of our time. Proud of his accomplishments and honest about his regrets, Schwarzenegger spares nothing in sharing his amazing story.