Hornet 33: Memoir of a Combat Helicopter Pilot in Vietnam


Ed Denny - 2016
    Begun as a series of attempted letters to the Department of Veterans Affairs, this compelling memoir of an aircraft commander in the 116th Assault Helicopter Company--"The Hornets"--relates his experience of the war in frank detail. From supporting the 25th Infantry Division's invasion of Cambodia, to flying the lead aircraft in the 101st Airmobile Division's pivotal Operation Lam Son 719 invasion of Laos to cut the Ho Chi Minh Trail at LZ Hope, the author recounts the traumatic events of his service from March 1970 to March 1971.

Out of the Crisis


W. Edwards Deming - 1982
    Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and the people that expect quick results, are doomed to disappointment.According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.Previously published by MIT-CAES

Democratizing Innovation


Eric von Hippel - 2005
    Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users -- both individuals and firms -- often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products -- most notably in the free and open-source software movement -- but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive.Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses -- the custom semiconductor industry is one example -- that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.

The Automatic Customer: Creating a Subscription Business in Any Industry


John Warrillow - 2015
    But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

I Can Make You Rich


Paul McKenna - 2007
    In this groundbreaking new book, he makes use of proven psychological techniques to help you install that same rich mind-set inside yourself. Soon, you will be seeing the world in an entirely new way, thinking and living richer than ever before!In assembling this system he has had personal access to a number of the wealthiest people in the world including:Sir David BarclaySir Richard BransonSir Stelios Haji-IoannouSir Philip GreenPeter JonesSol Kerzner Dame Anita RoddickWhat he's learned is that making money is just a skill - but becoming rich is an art. This book will help you to develop that skill while mastering the art of living with more freedom and greater passion than ever before.If you're ready to experience the same levels of creativity, confidence and business genius as the super achievers, the system in this book can make you truly rich!

Get Started Investing: It's easier than you think to invest in shares


Alec Renehan - 2021
    

We Can All Do Better


Bill Bradley - 2012
    The eighteen-year New Jersey Senator, financial and investment adviser, Olympic and NBA athlete, national radio host, and bestselling author has lived in the United States as both political insider and outsider, national sports celebrity and behind-the-scenes confidante, leader and teammate. His varied experiences help to inform his unique and much-sought-after point of view on Washington and the country at large.   In We Can All Do Better, for the first time since the financial meltdown and since the worst of the intensifying political gridlock, Bradley offers his own concise, powerful, and highly personal review of the state of the nation. Bradley argues that government is not the problem. He criticizes the role of money and politics, explains how continuing on our existing foreign policy, electoral, and economic paths will mean a diminished future, and lays out exactly what needs to be done to reverse course.   Breaking from the intransigent long-held viewpoints of both political parties, and with careful attention to our nation’s history, Bradley passionately lays out his narrative. He offers a no-holds-barred prescription on subjects including job creation, deficit reduction, education, and immigration. While equally critical of the approaches of the Tea Party and Occupy Movements, he champions the power of individual Americans to organize, speak out, bridge divisions, and he calls on the media to assume a more responsible role in our national life. As this moving call to arms reminds us, we can all—elected officials, private citizens, presidents—do a better job of moving our country forward. Bradley is perhaps the best guide imaginable, with his firsthand knowledge of governments’ inner-workings, the country’s diversity, and the untapped potential of the American people.

How to Master Lucid Dreaming: Your Practical Guide to Unleashing the Power of Lucid Dreaming


Sean Kelly - 2014
    Grab it while it's practically FREE.Thanks to your support, "How to Master Lucid Dreaming" became a #1 Bestseller in 6 different categories including: Spirituality, Personal Growth, Self-Help. You're missing out on an ABSOLUTELY INCREDIBLE part of your life. It's time to change that. There are a ridiculous amount of techniques online for lucid dreaming. Too many. Enough to overwhelm any beginner and annoy any expert. This book is a journey into mastery of lucid dreaming. No more trying random techniques from forums. It's time to build a sustainable practice and delve into the depths of your consciousness.I've helped thousands of people with lucid dreaming over the past 9 years. It's your turn. What's Included in the Book - The Biggest Obstacle to Lucid Dreaming and How to Overcome It- How to Achieve Anything You Set Your Mind To- How to Use Your Mind as a Rocket Booster Instead of Dead Weight- How to Remember More of Your Life With a Stupidly Simple Practice- The Forgotten Jewel of a Hidden Type of Memory- Why You've Been Doing Reality Checks Completely Wrong (and totally wasting your time)- How to Completely Let Go of Your Stressful Day- How Not To Waste Time With Lucid Dreaming Techniques- The 5 Things Every Good Lucid Dreaming Technique Has in Common- 5 Steps to Mastering Your TechniqueIf you just want to experience lucid dreaming once, then move on, this book isn't for you. But if you want to master lucid dreaming and be able to experience it any time you want, get this book. What are the Benefits of Lucid Dreaming? - Deep personal and spiritual exploration into the nature of consciousness and who you really are- Receive life-changing information from your subconscious- Artistic and creative Inspiration (imagine composing music while flying in the sky with rainbow colored sound streaming all around you...)- Wipe away years of minor depression- FUN! Fun! FUN! Tons of fun- Overcome fears that are holding you back in life- Explore different realms that you'll suddenly have access to- Heal emotional traumas through interacting directly with your subconscious mind- Overcome nasty nightmares that leave you feeling crappy in the morning- Add more hours of actually being ALIVE every day- Shift your entire perspective on life, reality, consciousness and what it's all about- Soar like a bird in the sky, feeling the wind against your skin (one of the most amazing experiences ever) What people are saying about the book "I'm on day 3 of the program today and had my first lucid dream last night! Thank you sooooo much for this book, I am loooving it and soo excited about my own lucid journey!"- Jess Webb"I’ve got LaBerge’s course, Lucid Dreaming Secrets Unveiled by Darius Thomas, Robert Waggoner’s Lucid Dream Workshop, etc. etc...

Kabbalistic Astrology: And the Meaning of Our Lives


Philip S. Berg - 2004
    Kabbalah, in fact, offers arguably the oldest and wisest application of astronomy and astrology known to humankind. Kabbalistic Astrology is a tool for understanding one's individual nature at its deepest level and putting that knowledge to immediate use in the real world. A natural addition to Berg’s many writings on spirituality, the book explains why destiny is not the same as predestination and shows that we have many possible futures and can become masters of our fate. Written in Berg’s trademark clear, intelligible style, the book teaches how to discover challenges faced in previous incarnations and how to overcome them, as well as the secrets to finding the love, success, and spiritual fulfillment.

After All...


Maria Trautman - 2020
    Can a young girl escape a loveless home to seize elusive peace?Portugal. As a baby, Maria Trautman was abandoned at birth by her mother and was raised by her adoring grandmother. But when her grandmother passed away, the distressed child was sent to live with her cruel and cold-hearted mother.After enduring years of physical and emotional attacks, Maria built up the courage to leave her country and emigrated to Canada to seek sanctuary with her aunt. But when her uncle continued the very abuse she was so desperate to stop, Maria feared she would be forever trapped in a never-ending cycle of violence.In a passionate true account exposing unimaginably damaging upheavals, this heartfelt narrative follows Maria’s entry to adulthood and her quest to find one thing that always evaded her: happiness. And through vivid recollection of her own daunting challenges and tragic memories, Maria creates a beautiful tribute to the resilience of the human spirit.Discover the poignant truth of a courageous woman seeking healing through tremendous faith and forgiveness.If you like moving personal accounts, testaments of perseverance and powerful journeys, then you’ll love Maria Trautman’s memoir. Follow her heart wrenching story as she goes from suffering to living in happiness in her shocking memoir, After All...After All... Winner of the Literary Titan Gold book awardBuy After All… to reach the freedom that lies ahead today!

The Science of Stock Market Investment - Practical Guide to Intelligent Investors


Chellamuthu Kuppusamy - 2012
    There is nothing wrong with that desire. But you must have known the secrets of avoiding losses. Share Market is a field that has of late developed overwhelmingly. Millions of people invest in it with enthusiasm and are interested in knowing details about this grey area. Sadly, not everyone who invests in it earn profits. Some people who constantly learn end up earning, but those who do not know anything about it and put their trust on luck lose miserably. This book shows the way to avoid losses and increase gains in share market. This comprehensive book touches upon every aspect of stock market investment. A fantastic starting point for anyone aspiring to enter into the unknown world of share market. Even for investors who are already in the market, this book can serve a guide. People say, you either earn or learn in share market. This book preaches the secrets of learning and earning at the same time. This work takes you through an introduction about shares, functioning of share markets, relevance of stock market indices and different approaches for primary & secondary market investments. In also talks about the real qualities of an investor and how he differs from a speculator in the marketplace. Relationship between inflation & investments and the need for achieving inflation adjusted returns are stressed upon. Various stock selection processes, approaches to adapt for different market conditions and more more importantly the art of avoiding losses are discussed in details. You will learn how to analyse a company, its shares, market dynamics, how to value a business, what price to pay for a company etc. All important parameters, numbers and ratios are explained with interesting real time illustrations. Difference between value investing and growth oriented stock selection process is analysed thoroughly, Likewise, fundamental analysis and technical analysis are compared in a rational way. On top of these, this books describe the qualities that differentiate successful investors from ordinary ones. Those qualities are analysed in detail. More importantly, the book stresses the importance of identifying bad companies and unethical management, and teaches how to stay away from them.

Exposure Mastery: Aperture, Shutter Speed & ISO. The Key to Creative Digital Photography


Brian Black - 2015
    I’ve Spent Years Discovering All There Is To Know About the Possibilities of Photography. Now I’m Here to Help YOU! Hi, I'm Brian. I’m a professional photographer with a long career that was made possible by one single tool: my camera. I’ve explored the boundaries of photography for many years and watched it evolve into a high-tech profession that still follows the same, basic rules.I’m here to share these insights with you, to help you turn that basic know-how that’s got you this far into a full-fledged understanding of the physics and rules of photography. Give Me 48 Hours and I'll Teach You the Art of Exposure Give me a week and I’ll train your eye to see all the possibilities as you angle a shot. By the time you’ve put the advice in this guide into practice, you’ll understand everything from light metering, depth of field and exposure to contrast and special effects.In this book, we’ll cover: All you need to know about creative digital photography The physics of photography, including aperture speed, motion capture and light meters The dynamics of light – and what they mean to a photographer The secrets of portrait, close-up, panoramic and landscape photography The special effects that are possible with nothing more than your shutter speed And much, much more. My Secret Ingredient… Sure, there are expensive course out there that cover some of the information included in this book, but the secret ingredient is that I know how to turn mechanical understanding into artistic brilliance – and it’ll cost you less than the price of a memory stick to find out what that ingredient is.All it takes is a few key pieces of knowledge and you’ll be on your way to turning a deep and profound understanding of your camera into a hobby, or even a career. Start Taking More Professional Photos In Less Than a Week... or Your Money Back! If you follow the steps in this guide and don’t see a single difference in the quality of your images, simply click one button within 7 days and Amazon will return 100% of your money. That’s how confident I am that I have the answer to your problem – I really can help you find become a professional-standard photographer.Just scroll up now and click the BUY NOW button to start taking BRILLIANT photographs, TODAY!

Rick Steves Pocket Barcelona


Rick Steves - 2013
    Everything a busy traveler needs is easy to access: a neighborhood overview, city walks and tours, sights, handy food and accommodations charts, an appendix packed with information on trip planning and practicalities, and a fold-out city map.Rick Steves Pocket Barcelona includes the following walks and tours:• Ramblas Ramble• Barri Gotic and Cathedral Tour• Picasso Museum Tour• Eixample Walk• Sagrada Familia Tour

Move Fast: How Facebook Builds Software


Jeff Meyerson - 2021
    You may not like Facebook, but you can't deny its success. And to a large degree, that success stems from the "move fast" ethos. The entire culture of Facebook is built for speed.Move Fast is an exploration of modern software strategies and tactics through the lens of Facebook. Relying on in-depth interviews with more than two dozen Facebook engineers, this book explores the product strategy, cultural principles, and technologies that made Facebook the dominant social networking company. Most importantly, Move Fast investigates how you can apply those strategies to your creative projects.It's not easy to build a software company, but once you know how to move fast, your company will be prepared to build a strategy that benefits from the world's rapid changes, rather than suffering from them.

The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization


Jacob Morgan - 2014
    Managers have more direct reports than before the recession, Millennials will soon out number all other generations at work, businesses have the new technology and tools to boost performance, cut costs, and give employees more freedom over their own projects, and of course, our ability to work from anyplace, at any time. In order for businesses to succeed in this new environment, employees, managers, and organizations as a whole need to redefine what it means to work. "The Future of Work" explores the new behaviors, new technologies, and the new people entering the workforce, focusing on: How the traditional command and control leadership model is deadWorking with and for Millennials, who expect to be doing meaningful work, share their voice, and want rapid feedbackHow to adapt to the mobile workerHow to succeed when the corporate ladder is replaced by employees creating their own wayWhy the future of work is about sharing information and not hoarding itHow new technologies are reshaping the way we communicate by forcing an open environment of collaboration among all levels"The Future of Work "is about what we can do to reach our bottom line while empowering our employees across the board, creating not only profitable businesses and meaningful work, but an environment to attract and keep the best talent.