Book picks similar to
Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis
non-fiction
art
design
photography
Cabinet of Curiosities: My Notebooks, Collections, and Other Obsessions
Guillermo del Toro - 2013
Now, for the first time, del Toro reveals the inspirations behind his signature artistic motifs, sharing the contents of his personal notebooks, collections, and other obsessions. The result is a startling, intimate glimpse into the life and mind of one of the world's most creative visionaries. Complete with running commentary, interview text, and annotations that contextualize the ample visual material, this deluxe compendium is every bit as inspired as del Toro is himself.Contains a foreword by James Cameron, an afterword by Tom Cruise, and contributions from other luminaries, including Neil Gaiman and John Landis, among others.
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark - 2001
Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Conversations with Picasso
Brassaï - 1985
Brassaï carefully and affectionately records each of his meetings and appointments with the great artist, building along the way a work of remarkable depth, intimate perspective, and great importance to anyone who truly wishes to understand Picasso and his world.
1000 Nudes: A History of Erotic Photography from 1839-1939
Uwe Scheid - 1995
TASCHEN's 25th anniversary - Special edition! "Fascinating for what it tells us about the history of body images and social codes." -The Independent, London
Down In The Garden
Anne Geddes - 1996
Babies as beatific butterflies. Babies as tiny fairies dwelling in a magical garden. These are the inhabitants of Anne Geddes' gorgeous book Down in the Garden, an extraordinary ode to tiny babies and the enchantment they bring to life.In Geddes' Down in the Garden, the world-famous photographer has captured newborns in a variety of mythical poses: brightly colored flowers with babies peeking out from behind them, sleeping babies snuggled inside bright green peapods, sprightly gnomes with darling baby faces. All come together to make Geddes' Down in the Garden an artistic masterpiece unlike any other.This small hardcover edition of Down in the Garden features all the striking images from the internationally best-selling full-size volume in a more intimate, gift-size package. Complemented by gently humorous text, the images in Down in the Garden reflect Geddes' appreciation for the beauty and innocence of babies. Her unique imagery immediately communicates her deep and abiding love of children in a universal language understood by people everywhere.
Genesis
Sebastião Salgado - 2013
And it was my privilege to listen.” —Sebastião Salgado On a very fortuitous day in 1970, 26-year-old Sebastião Salgado held a camera for the first time. When he looked through the viewfinder, he experienced a revelation: suddenly life made sense. From that day onward—though it took years of hard work before he had the experience to earn his living as a photographer—the camera became his tool for interacting with our world. Salgado, who “always preferred the chiaroscuro palette of black-and-white images,” shot very little color in his early career before giving it up completely. Raised on a farm in Brazil, Salgado possessed a deep love and respect for nature; he was also particularly sensitive to the ways in which human beings are affected by their often devastating socio-economic conditions. Of the myriad works Salgado has produced in his acclaimed career, three long-term projects stand out: Workers (1993), documenting the vanishing way of life of manual laborers across the world, Migrations (2000), a tribute to mass migration driven by hunger, natural disasters, environmental degradation and demographic pressure, and this new opus, Genesis, the result of an epic eight-year expedition to rediscover the mountains, deserts and oceans, the animals and peoples that have so far escaped the imprint of modern society—the land and life of a still-pristine planet. “Some 46% of the planet is still as it was in the time of genesis,” Salgado reminds us. “We must preserve what exists.” The Genesis project, along with the Salgados’ Instituto Terra, are dedicated to showing the beauty of our planet, reversing the damage done to it, and preserving it for the future. Over 30 trips—travelled by foot, light aircraft, seagoing vessels, canoes, and even balloons, through extreme heat and cold and in sometimes dangerous conditions—Salgado created a collection of images showing us nature, animals, and indigenous peoples in breathtaking beauty. Mastering the monochrome with an extreme deftness to rival the virtuoso Ansel Adams, Salgado brings black-and-white photography to a new dimension; the tonal variations in his works, the contrasts of light and dark, recall the works of Old Masters such as Rembrandt and Georges de La Tour. What does one discover in Genesis? The animal species and volcanoes of the Galápagos; penguins, sea lions, cormorants, and whales of the Antarctic and South Atlantic; Brazilian alligators and jaguars; African lions, leopards, and elephants; the isolated Zo’é tribe deep in the Amazon jungle; the Stone Age Korowai people of West Papua; nomadic Dinka cattle farmers in Sudan; Nenet nomads and their reindeer herds in the Arctic Circle; Mentawai jungle communities on islands west of Sumatra; the icebergs of the Antarctic; the volcanoes of Central Africa and the Kamchatka Peninsula; Saharan deserts; the Negro and Juruá rivers in the Amazon; the ravines of the Grand Canyon; the glaciers of Alaska... and beyond. Having dedicated so much time, energy, and passion to the making of this work, Salgado likens Genesis to “my love letter to the planet.” Whereas the limited Collector’s Edition is conceived like a large-format portfolio that meanders across the planet, this unlimited book presents a selection of photographs arranged in five chapters geographically: Planet South, Sanctuaries, Africa, Northern Spaces, Amazonia and Pantanal. Each in its own way, this book and the Collector’s edition—both edited and designed by Lélia Wanick Salgado—pay homage to Salgado’s triumphant and unparalleled Genesis project.The world premiere of Sebastião Salgado: Genesis will open at the Natural History Museum in London on April 11, 2013. The exhibition builds on the Museum’s reputation as the home of the planet’s best nature photography. For further information and to book tickets please go to www.nhm.ac.uk/salgado. Additionally, from May 14th, a special portfolio of plantinum prints from Genesis will be shown at Phillips Howick Place gallery in London.Worldwide venues for the Genesis exhibition:The Natural History Museum, London, UK - April 11 through September 8, 2013 The Royal Ontario Museum, Toronto, Canada - May 2 through September 2, 2013 Ara Pacis Museum, Rome, Italy - May 15 through September 15, 2013 Jardim Botânico, Rio de Janeiro, RJ, Brazil - May 28 through August 25, 2013 Musée de l’Elysée, Lausanne, Switzerland - September 21, 2013 through January 12, 2014 La Maison Européenne de la Photographie (MEP), Paris, France - September 25, 2013 through January 5, 2014 SESC Belenzinho, São Paulo, SP, Brazil - September 9 - November 2013
Dictator Style: Lifestyles of the World's Most Colorful Despots
Peter York - 2005
Running with the idea that our homes are where we are truly ourselves, Peter York's wildly original and scathingly funny look at the interior decorating tastes of some of history's most alarming dictators proves that absolute power corrupts absolutely, right down to the drapes. Mining rare, jaw-dropping photographs of interiors now mostly (thankfully) destroyed, York's hilarious profiles of 16 inner sanctums of the scary leaves no endangered tiger pelt unturned, from Saddam Hussein's creepy private art collection to General Noriega's Christmas tree to the strange tube and knob contraption in the Ceausescu bathroom. All your favorite dictators are here: Hitler, Lenin, Stalin, Tito, Mussolini, Mobutu, Idi Amin, Ferdinand and Imelda Marcos—each with their own uniquely frightful chic. An interior decorating book like no other, Dictator Style is a welcome tonic for a world in need of a good laugh at the expense of the all-powerful.
The Nutshell Studies of Unexplained Death
Corinne May Botz - 2004
Frances Glessner Lee, a wealthy grandmother, founded the Department of Legal Medicine at Harvard in 1936 and was later appointed captain in the New Hampshire police. In the 1940s and 1950s she built dollhouse crime scenes based on real cases in order to train detectives to assess visual evidence. Still used in forensic training today, the eighteen Nutshell dioramas, on a scale of 1:12, display an astounding level of detail: pencils write, window shades move, whistles blow, and clues to the crimes are revealed to those who study the scenes carefully. Corinne May Botz's lush color photographs lure viewers into every crevice of Frances Lee's models and breathe life into these deadly miniatures, which present the dark side of domestic life, unveiling tales of prostitution, alcoholism, and adultery. The accompanying line drawings, specially prepared for this volume, highlight the noteworthy forensic evidence in each case. Botz's introductory essay, which draws on archival research and interviews with Lee's family and police colleagues, presents a captivating portrait of Lee.
The Cluetrain Manifesto
Rick Levine - 2000
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
Wilson Harvery - 2005
Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.
1,000 Type Treatments
showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.
Cabinets of Curiosities
Patrick Mauriès - 2002
Its 300-year history apparently came to an end with the eccentric collectors of the baroque age, when scientific thinking and rationalism took over. But in recent years the cabinet of curiosities has reappeared in exhibitions in Europe and America and in international colloquia on university campuses, while reemerging as a source of inspiration for interior decorators and contemporary artists.This spectacular and ingenious book traces the history of these "rooms of wonders, " from their first appearance in the inventories and engravings commissioned by Renaissance nobles such as the Medici and the Hapsburgs, via those of the Dane Ole Wurm and the Italian polymath Athanasius Kircher, to the cabinets of seventeenth- and eighteenth-century scientists Elias Ashmole and Levinas Vincent.Much was genuinely scientific: minerals, fossils, stuffed and preserved animals and plants. Some items were merely curious, or even grotesque -- freaks of nature, monstrous births, insects in amber. The artificial or man-made was equally prominent -- wax effigies, death masks, specimens of almost incredible ingenuity (such as carvings on cherry-stones), or mechanical automata that imitated living things. The fascination of curiosities lies in their combination: they represent a stage of human inquiry in which imagination had not been divorced from reason.Patrick Mauries reconstructs these rooms of wonders as they were in their heyday and illustrates many of the most exotic items they contained, as well as the fewcomplete interiors that survive. He begins with the totality of the collection, the "theater of the world, " the whole sum of human knowledge gathered together in one room. He then examines the cabinets that contained and categorized the objects. Next he opens them to reveal the extraordinary melange of curiosities, specimens, and works of art. He looks at the personalities of the collectors themselves, from great princes to humble scholars, and finally at the modern revival of the cabinet of curiosity.
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly - 1985
. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy