Why We Buy: The Science of Shopping


Paco Underhill - 1999
    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Classics of Public Administration


Jay M. Shafritz - 1978
    Shafritz and Albert C. Hyde aim to introduce you to the principles of public administration via the most significant scholarly writings on the topic. Straightforward and informative, this text starts you with Woodrow Wilson and takes you all the way to today's political scientists. This edition includes five new readings and helps you learn the key fields of public administration: bureaucracy, organization theory, human resources management, the budgetary process, public policy, implementation, evaluation, intergovernmental relations, and public service ethics.

Extraordinary Popular Delusions and the Madness of Crowds


Charles Mackay - 1841
    This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania.Between the three of them, these historic episodes confirm that greed and fear have always been the driving forces of financial markets, and, furthermore, that being sensible and clever is no defence against the mesmeric allure of a popular craze with the wind behind it.In writing the history of the great financial manias, Charles Mackay proved himself a master chronicler of social as well as financial history. Blessed with a cast of characters that covered all the vices, gifted a passage of events which was inevitably heading for disaster, and with the benefit of hindsight, he produced a record that is at once a riveting thriller and absorbing historical document. A century and a half later, it is as vibrant and lurid as the day it was written.For modern-day investors, still reeling from the dotcom crash, the moral of the popular manias scarcely needs spelling out. When the next stock market bubble comes along, as it surely will, you are advised to recall the plight of some of the unfortunates on these pages, and avoid getting dragged under the wheels of the careering bandwagon yourself.

Making Sense of People: Decoding the Mysteries of Personality


Samuel H. Barondes - 2011
    "Making Sense of People" provides the scientific frameworks and tools we need to improve our intuition, and assess people more consciously, systematically, and effectively. Leading neuroscientist Samuel H. Barondes explains the research behind each standard personality category: extraversion, agreeableness, conscientiousness, neuroticism, and openness. He shows readers how to use these traits and assessments to do a better job of deciding who they'll enjoy spending time with, whom to trust, and whom to keep at a distance. Barondes explains: What neuroscience and psychological research can tell us about how personality types develop and cohere.The intertwined roles of genes, nurture, and education in personality development.How to recognize troublesome personality patterns such as narcissism, sociopathy, and paranoia.How much a child's behavior predicts their adult personality, and how personality stabilizes in young adulthood.How to assess integrity, fairness, wisdom, and other traits related to morality.What genetic testing may (or may not) teach us about personality in the future.General strategies for getting along with people, with specific tactics for special circumstances. Kirkus Reviews A succinct look at personality psychology. As a psychiatrist and neuroscientist at the University of California, Barondes ("Molecules and Mental Illness," 2007, etc.) has spent years studying human behavior, and this book reflects his systematic, scientific approach for personality assessment. The average person isn't likely to have time to research a difficult boss or potential love interest, but the author supplements intuition with a useful cornerstone for gauging human behavior: a table of the "Big Five" personality traits, among them Extraversion vs. Introversion and Agreeableness vs. Antagonism. To learn how to apply the Big Five, Barondes supplies a link for a professional online personality test, in addition to a basic introduction of troubling personality patterns e.g., narcissism and compulsiveness. While genetics may play a heavy hand in influencing personality, Barondes writes, it's awareness of a person's background, character and life story that is paramount in unearthing reasons for adult behavior. Readers might like to see the author weave more everyday examples into the text his exercise in fostering compassion by imagining an adult as a 10-year-old child is a gem but there is plenty here to ponder. Those looking for traditional "self-help" advice won't find it here, but this book clearly lays the groundwork for deeper human interaction and better life relationships."

American Juggalo


Kent Russell - 2011
    In this single, from n+1 (Issue 12), Kent Russell gives a remarkable (and very funny) report on the festival and a sympathetic account of the situation of the white poor in the US.

Cultures and Organizations: Software of the Mind


Geert Hofstede - 1993
    Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

Tribes: We Need You to Lead Us


Seth Godin - 2008
    For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us?The Web can do amazing things, but it can't provide leadership. That still has to come from individuals—people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.If you ignore this opportunity, you risk turning into a "sheepwalker"—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

White Collar: The American Middle Classes


C. Wright Mills - 1951
    Wright Mills is considered a standard on the subject of the new middle class in twentieth-century America. This landmark volume demonstrates how the conditions and styles of middle class life - originating from elements of both the newer lower and upper classes - represent modern society as a whole.By examining white-collar life, Mills aimed to learn something about what was becoming more typically "American" than the once-famous Western frontier character. He painted a picture instead of a society that had evolved into a business-based milieu, viewing America instead as a great salesroom, an enormous file, and a new universe of management.Russell Jacoby, author of The End of Utopia and The Last Intellectuals, contributes a new Afterword to this edition, in which he reflects on the impact White Collar had at its original publication and considers what it means to our society today."A book that persons of every level of the white collar pyramid should read and ponder. It will alert them to their condition for their better salvation." - Horace M. Kaellen, The New York Times (on the first edition)

The Culture Map: Breaking Through the Invisible Boundaries of Global Business


Erin Meyer - 2014
    Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

Attention All Passengers: The Airlines' Dangerous Descent—And How To Reclaim Our Skies


William J. McGee - 2012
    Award-winning Consumer Reports travel journalist William McGee, a former editor of the Consumer Reports Travel Letter, spent nearly seven years in airline flight operations management, and what he learned was less than uplifting. From TSA power grabs and an endemic lack of oversight to legislative battles and lobbying boondoggles to antiquated flight patterns and outsourced maintenance workers, the airlines and the government are in cahoots, conspiring to turn a profit any way they can, no matter who has to pay the price. A provocative and hard-hitting call to action, Attention All Passengers will explode all our previous misconceptions about the airline industry.

The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace


Ron Friedman - 2014
    uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. Among the many surprising insights, Friedman explains how learning to think like a hostage negotiator can help you diffuse a workplace argument, why placing a fish bowl near your desk can elevate your thinking, and how incorporating strategic distractions into your schedule can help you reach smarter decisions. Along the way, the book introduces the inventor who created the cubicle, the president who brought down the world’s most dangerous criminal, and the teenager who single-handedly transformed professional tennis—vivid stories that offer unexpected revelations on achieving workplace excellence. Brimming with counterintuitive insights and actionable recommendations, The Best Place to Work offers employees and executives alike game-changing advice for working smarter and turning any organization—regardless of its size, budgets, or ambitions—into an extraordinary workplace.

Overwhelmed: Work, Love, and Play When No One Has the Time


Brigid Schulte - 2014
    It is a deeply reported and researched, honest and often hilarious journey from feeling that, as one character in the book said, time is like a "rabid lunatic" running naked and screaming as your life flies past you, to understanding the historical and cultural roots of the overwhelm, how worrying about all there is to do and the pressure of feeling like we're never have enough time to do it all, or do it well, is "contaminating" our experience of time, how time pressure and stress is resculpting our brains and shaping our workplaces, our relationships and squeezing the space that the Greeks said was the point of living a Good Life: that elusive moment of peace called leisure.Author Brigid Schulte, an award-winning journalist for the Washington Post - and harried mother of two - began the journey quite by accident, after a time-use researcher insisted that she, like all American women, had 30 hours of leisure each week. Stunned, she accepted his challenge to keep a time diary and began a journey that would take her from the depths of what she described as the Time Confetti of her days to a conference in Paris with time researchers from around the world, to North Dakota, of all places, where academics are studying the modern love affair with busyness, to Yale, where neuroscientists are finding that feeling overwhelmed is actually shrinking our brains, to exploring new lawsuits uncovering unconscious bias in the workplace, why the US has no real family policy, and where states and cities are filling the federal vacuum.She spent time with mothers drawn to increasingly super intensive parenting standards, and mothers seeking to pull away from it. And she visited the walnut farm of the world's most eminent motherhood researcher, an evolutionary anthropologist, to ask, are mothers just "naturally" meant to be the primary parent? The answer will surprise you.Along the way, she was driven by two questions, Why are things the way they are? and, How can they be better? She found real world bright spots of innovative workplaces, couples seeking to shift and share the division of labor at home and work more equitably and traveled to Denmark, the happiest country on earth, where fathers - and mothers - have more pure leisure time than parents in other industrial countries. She devoured research about the science of play, why it's what makes us human, and the feminist leisure research that explains why it's so hard for women to allow themselves to. The answers she found are illuminating, perplexing and ultimately hopeful. The book both outlines the structural and policy changes needed - already underway in small pockets - and mines the latest human performance and motivation science to show the way out of the overwhelm and toward a state that time use researchers call ... Time Serenity.

Hubbert's Peak: The Impending World Oil Shortage - Revised and Updated Edition


Kenneth S. Deffeyes - 2001
    King Hubbert predicted in 1956 that U.S. oil production would reach its highest level in the early 1970s. Though roundly criticized by oil experts and economists, Hubbert's prediction came true in 1970.In this revised and updated edition reflecting the latest information on the world supply of oil, Kenneth Deffeyes uses Hubbert's methods to find that world oil production will peak in this decade--and there isn't anything we can do to stop it. While long-term solutions exist in the form of conservation and alternative energy sources, they probably cannot--and almost certainly will not--be enacted in time to evade a short-term catastrophe.

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

The Job: The Future of Work in the Modern Era


Ellen Ruppel Shell - 2018
    The future of work is not being faced openly. We live in a world where the rewards of employment are concentrated in the hands of the few. Today, the top 10 percent of wage earners in the U.S. bring home 9 times the income of the other 90 percent, and the top .01 percent earn 184 times as much. The economic gap between the few and the many is so vast, Shell says, that we might as well be members of a different species. Moreover, since the 1970s, real wages for most of us have stagnated, and with it our purchasing power. Half of all Americans earn less than $30,000 a year. And the paths to landing those good-paying jobs that secure our financial future are disappearing in the wake of automation and the rise of AI.