Every person alive today is descended from him. How did this real-life Adam wind up as the father of us all? What happened to the descendants of other men who lived at the same time? And why, if modern humans share a single prehistoric ancestor, do we come in so many sizes, shapes, and races?Examining the hidden secrets of human evolution in our genetic code, Spencer Wells reveals how developments in the revolutionary science of population genetics have made it possible to create a family tree for the whole of humanity. Replete with marvelous anecdotes and remarkable information, from the truth about the real Adam and Eve to the way differing racial types emerged, The Journey of Man is an enthralling, epic tour through the history and development of early humankind.

    As decomposers, they are critical to the formation and sustenance of soils and ecosystems. As endlessly innovative chemists, they devise and secrete enzymes that can break down a vast variety of materials, mitigate bacterial and viral infections, and interact―for better or worse―with the bodies and brains of animals that consume their fruiting bodies, commonly called mushrooms.Given their ubiquity and utility, it’s no surprise that humans have deep cultural connections to fungi and mushrooms, even while they have remained both understudied by institutional science and misunderstood by the general populace. But an emerging mycological vanguard is reaching maturity, exploring and advocating for fungi’s capacity to remediate contaminated landscapes and waterways, provide food and medicine, and demonstrate how humans might live in equitable and sustainable accord with nature and one another. This diverse cadre of growers, independent researchers, ecologists, entrepreneurs, and amateur enthusiasts is also scrambling to seize on rising demand for specialty mushrooms in culinary and medicinal markets, advance burgeoning fields of ‘applied mycology,’ and center conversations about social justice and sustainability.In In Search of Mycotopia, Doug Bierend introduces readers to an incredible and oft-overlooked kingdom of life and the potential it holds for our future, by way of the weird and wonderful communities of citizen scientists and microbe devotees working on the fungal frontier. Together they form a picture of the modern mycological movement, which sees these organisms as teachers, partners, and sources of wisdom that offer ways and means for creating a better world.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    After the Ice is the story of this momentous period--one in which a seemingly minor alteration in temperature could presage anything from the spread of lush woodland to the coming of apocalyptic floods--and one in which we find the origins of civilization itself.Drawing on the latest research in archaeology, human genetics, and environmental science, After the Ice takes the reader on a sweeping tour of 15,000 years of human history. Steven Mithen brings this world to life through the eyes of an imaginary modern traveler--John Lubbock, namesake of the great Victorian polymath and author of Prehistoric Times. With Lubbock, readers visit and observe communities and landscapes, experiencing prehistoric life--from aboriginal hunting parties in Tasmania, to the corralling of wild sheep in the central Sahara, to the efforts of the Guila Naquitz people in Oaxaca to combat drought with agricultural innovations.Part history, part science, part time travel, After the Ice offers an evocative and uniquely compelling portrayal of diverse cultures, lives, and landscapes that laid the foundations of the modern world.

    Written especially for exercise science and physical education students, this text provides a solid foundation in theory illuminated by application and performance models to increase understanding and to help students apply what they've learned in the classroom and beyond.

    "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    With an 'aha' on every page, information is presented in a clear and accessible style that the reader can easily reference. Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions. Each Truth is a tool to make you more successful. Life is a negotiation. Negotiation, whether it's a job offer, contract discussion, decisions between colleagues or customers, is an elemental part of one's professional life. At home, we need to resolve differences with spouses and convince kids to do their homework. The Truth About Negotiations explains why great negotiators are taught (not born) and why your BATNA is key...

    Evolutionists have never been able to completely explain why birdsong is so inventive and why many species devote so many hours to singing. The standard explanations of defending territories and attracting mates don't begin to account for the variety and energy that the commonest birds exhibit. Is it possible that birds sing because they like to? This seemingly naive explanation is starting to look more and more like the truth. Why Birds Sing is a lyric exploration of birdsong that blends the latest scientific research with a deep understanding of musical beauty and form. Drawing on conversations with neuroscientists, ecologists, and composers, it is the first book to investigate the elusive question of why birds sing and what their song means to both avian and human ears. Whether playing his clarinet with the whitecrested laughing thrush in Pittsburgh, or jamming in the Australian winter breeding grounds of the Albert's lyrebird, Rothenberg immerses himself in the heart and soul of birdsong. He approaches the subject as a naturalist, philosopher, musician, and investigator. An intimate look at the mostlovely of natural phenomena, Why Birds Sing is a beautifully written exploration of a phenomenon that's at once familiar and profoundly alien.

    A highly in-demand keynote speaker whose company boasts over 52,000 business clients in 145 countries, Michael Gerber is THE name in small business—and now he demonstrates “How Ordinary People Can Create Extraordinary Companies.” Making your dreams real is the first step to creating a successful business—and Gerber’s Awakening the Entrepreneur Within provides the key.

    Pulitzer Prize–winning author Siddhartha Mukherjee, a leading cancer physician and researcher, selects the year’s top science and nature writing from journalists who dive into their fields with curiosity and passion, delivering must-read articles from a wide array of fields.

    Each of the nine stories in this brief reader chronicles the dramatic adventures of an influential zoologist, geologist, paleontologist, or geneticist on their path to some of the most important discoveries that have shaped our understanding of how life has evolved. Accessible and engaging, Carroll's storytelling approach helps students appreciate the physical hardships the featured explorers endured and the obstacles they had to overcome in challenging societal belief systems and initiating paradigm shifts in the scientific community. In reading the tales, students will also come to understand the frequent role of serendipity in scientific discovery. Key Topics: Reverend Darwin's Detour, Drawing a Line between Monkeys and Kangaroos, Life Imitates Life, Java Man, Where the Dragon Laid Her Eggs, The Day the Mesozoic Died, Miss Latimer's Extraordinary Fish, A Sickle-Cell Safari, In Cold Blood: The Tale of the Icefish, General Review and Discussion, Sources and Further Reading Market: Intended for those in learning the basics of evolutionary biology.

    

    Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.

    An attractive and comprehensive guidebook, this work has been completely revised and updated by the author. The reader will find an easy-to-use text which details the natural history of the plants and animals found in the Galápagos Islands. Management and conservation of the Galápagos National Park is discussed, and visitor information and notes about the various tourist sites are given. An index and checklist of plants and animals with page references and a glossary of technical terms are provided. New photographs have been added.