and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

    But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

    Coverage Includes: Shows administrators how to use VMware to realize significant savings in hardware costs while still providing adequate "servers" for their users Demonstrates how to partition a physical server into several virtual machines, reducing the overall server footprint within the operations center Explains how VMware subsumes a network to centralize and simplify its management, thus alleviating the effects of "virtual server sprawl" Now that virtualization is a key cost-saving strategy, Mastering VMware vSphere 4 is the strategic guide you need to maximize the opportunities.

    Offering concrete examples of common structural problems, and numerous devices, tricks, and tests by which to avoid them, in a direct and conversational tone, it proves that the astute researcher must no longer regard writing as the last chore but rather as a crucial part of the research process. This updated edition reflects the changes in research style brought about by the Internet.

    And yet we rarely ask ourselves how we got there or what our occupations mean to us. The Pleasures and Sorrows of Work is an exploration of the joys and perils of the modern workplace, beautifully evoking what other people wake up to do each day–and night–to make the frenzied contemporary world function. With a philosophical eye and his signature combination of wit and wisdom, Alain de Botton leads us on a journey around a deliberately eclectic range of occupations, from rocket science to biscuit manufacture, accountancy to art–in search of what make jobs either fulfilling or soul-destroying.Along the way he tries to answer some of the most urgent questions we can ask about work: Why do we do it? What makes it pleasurable? What is its meaning? And why do we daily exhaust not only ourselves but also the planet? Characteristically lucid, witty and inventive, Alain de Botton’s “song for occupations” is a celebration and exploration of an aspect of life which is all too often ignored and a book that shines a revealing light on the essential meaning of work in our lives.

    Too good. Clearly, the title struck a chord, because children often seem to dislike family therapy. And who could fault them for it? The fact is that many family therapists either exclude young children or do not know how to involve them actively in family sessions.... "This is where Dr. Gil's new book succeeds so wonderfully. By drawing on her extensive training and experience as both a child therapist and a family therapist, she shows us how to use all family members' capacities for expressive play simultaneously. Never before have we been treated to such a variety of family play techniques that are presented in such vivid clinical detail....Her methods are captivating to read about and described with sufficient depth so that the reader can visualize their application in everyday clinical situations." --From the Foreword by Robert-Jay Green, Ph.D.In Play in Family Therapy, Dr. Eliana Gil provides a hands-on guide to a wealth of play therapy techniques for working with children ages 3 to 12, and shows how to adapt these techniques to conjoint family therapy. Illustrating the inexhaustible potential that play techniques hold for enhancing relatedness, communication, and understanding among families, this essential new volume represents a major step toward merging child and family therapy.Chapters in Part One cover the history of play therapy and the integration of play into family therapy. In Part Two, clinical vignettes illustrate in user-friendly detail the application of such techniques as puppet interviews, art therapy, and story-telling. Dr. Gil covers the presenting problems and family configurations clinicians are likely to encounter when working with children. Throughout, the text describes the problems that may arise--such as family members' reluctance to use play--and shows how to overcome them by setting a positive tone and conveying the expectation that families will find play enjoyable and rewarding.Providing clinicians with useful play techniques with which to expand their repertoire of family interventions, this work will be invaluable to all therapists and students who work with children and their families.

    Women and Leadership takes a consistent and comprehensive approach to teasing out what is different for women leaders. Almost every year new findings are published about the way people see women leaders compared with their male counterparts. The authors have taken that academic work and tested it in the real world. The same set of interview questions were put to each leader in frank face-to-face interviews. Their responses were then used to examine each woman's journey in leadership and whether their lived experiences were in line with or different from what the research would predict.Women and Leadership presents a lively and readable analysis of the influence of gender on women's access to positions of leadership, the perceptions of them as leaders, the trajectory of their leadership and the circumstances in which it comes to an end. By presenting the lessons that can be learned from women leaders, Julia and Ngozi provide a road map of essential knowledge to inspire us all, and an action agenda for change that allows women to take control and combat gender bias.Featuring Jacinda Ardern, Hillary Clinton, Ellen Johnson Sirleaf, Theresa May, Michelle Bachelet, Joyce Banda, Erna Solberg, Christine Lagarde and more.

    And this is precisely what Bruce Fink does in this ambitious book, a fine analysis of Lacan's work on language and psychoanalytic treatment conducted on the basis of a very close reading of texts in his Icrits: A Selection.As a translator and renowned proponent of Lacan's works, Fink is an especially adept and congenial guide through the complexities of Lacanian literature and concepts. He devotes considerable space to notions that have been particularly prone to misunderstanding, notions such as "the sliding of the signified under the signifier,"or that have gone seemingly unnoticed, such as "the ego is the metonymy of desire." Fink also pays special attention to psychoanalytic concepts, like affect, that Lacan is sometimes thought to neglect, and to controversial concepts, like the phallus.From a parsing of Lacan's claim that "commenting on a text is like doing an analysis," to sustained readings of "The Instance of the Letter in the Unconscious," "The Direction of the Treatment," and "Subversion of the Subject" (with particular attention given to the workings of the Graph of Desire), Fink's book is a work of unmatched subtlety, depth, and detail, providing a valuable new perspective on one of the twentieth century's most important thinkers.Bruce Fink is a practicing Lacanian psychoanalyst, analytic supervisor, and professor of psychology at Duquesne University in Pittsburgh. He is the author of A Clinical Introduction to LacanianPsychoanalysis (1997) and The Lacanian Subject (1995). He has coedited three volumes on Lacan's seminars and is the translator of Lacan's Seminar XX, On Feminine Sexuality, the Limits of Love and Knowledge (1998), Icrits: A Selection (2002), and Icrits: The Complete Text (forthcoming).

    Art in Theory, 1815–1900 provides the most wide-ranging and comprehensive collection of documents ever assembled on nineteenth-century theories of art.

    A few (identities disguised) come from the author’s own clinical encounters.  Every scenario is followed by a brief reflection of how various modern thought leaders (ethicists, philosophers, courts, political commentators, research scientists, and medical professionals) have addressed the underlying issues.

    Even though a professional team, like the one depicted on the cover, can make skydiving seem perfectly choreographed; there are always uncertainties. Whether it's getting a skydiving team into the air or a new product off the ground, no project has ever been completed exactly as planned.With Meredith and Mantel's Sixth Edition, you'll not only learn how to select, initiate, operate, and control all types of projects; you'll also learn how to manage risks and uncertainties. Written from a managerial perspective, the text equips you with the quantitative skills, knowledge of organizational issues, and insights into human behavior that you need to do project management effectively.Updated and revised, this edition features current coverage of topics such as:* Risk management* Lifecycle costing* Real options* Organizational process assets* Non-technical project terminations* The phase/quality-gate process* Requirements formulation analysisFree trial version of Microsoft Project(r) and Crystal Ball(r)This text includes a CD-ROM containing a 120-day trial version of Microsoft Project(r) and a student version of Crystal Ball(r). Microsoft Project and Crystal Ball screenshots appear where relevant throughout the text. Additionally, a number of end-of-chapter exercises encourage you to apply these computer software packages to project management problems.

    This complex, contested intersection has led to censorship and worse-alarm, irrationality, and a failure to examine our ways of teaching, particularly teaching literacy to boys. In this book Tom Newkirk takes an up-close and personal look at elementary boys and their relationship to sports, movies, video games, and other venues of popular culture. Unlike the alarmists, he sees these media not as enemies of literacy, but as resources for literacy.Through a series of extraordinary interviews, Newkirk listens to young boys, and girls, who describe the pleasure they take in popular culture. They explain the ways in which they use visual narratives in their writing. They even defend their use of violence in their work. Newkirk disproves the simplistic stereotype of boys who are primed to imitate the violence they see. He shows that, rather than mimic, boys most often transform, recombine, and participate in story lines, and resist, mock, and discern the unreality of icons of popular culture.Using a mixture of memoir, research project, cultural analysis, and critique of published findings, Newkirk encourages schools to ask questions about what counts as literacy in boys and what doesn't, to allow in their literacy programs boys' diverse tastes, values, and learning styles. In other words, if we want boys to join the literacy club, then we have to invite them in with genres of their own choosing.

    With Atlas of Novel Tectonics, Reiser+Umemoto hone in on the many facets of architecture and illuminate their theories with great thought and simplicity. The Atlas is organized as an accumulation of short chapters that address the workings of matter and force, material science, the lessons of art and architectural history, and the influence of architecture on culture (and vice versa). Reiser+Umemoto see architectural design as a series of problem situations, and each chapter is an argument devoted to a specific condition or case. Influenced by a wide range of fields and phenomenaBrillat-Savarin's classic The Physiology of Taste is one of their primary modelsthe authors provide a cross-section of thinking and inspiration. The result is both an elucidation of the concepts that guide Reiser+Umemoto through their own design process and a series of meditations on topics that have formed their own sense as architects. Atlas of Novel Tectonics offers an entirely fresh perspective on subjects that are generally taken for granted, and does so with a welcome punch and energy.

    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    But it quickly becomes clear that nothing is as easy as it seems. The bid is quickly undercut as twisted corporate politics and personal vendettas take over. When the buyout becomes all or nothing for the management buyout team, it all spins out of control: marriages fall apart, dark secrets are discovered, life savings are spent on the stock market, illegal insider dealing becomes a matter of fact and blackmail, theft, betrayal and manipulation are the new rules of the game. A once-in-a-lifetime opportunity turns into a lurid nightmare. Buyout is a gripping and compulsive page-turner about the power of money to unveil the deepest in human nature. It's also a story about chasing one extraordinary dream. At an extraordinary price. financial thrillers series, legal thrillers best sellers, blackmailed, corruption series, business thriller, financial thrillers, legal thrillers series