Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI


Nicholas Kusmich - 2017
    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

Ebook: Design Thinking (Innovation Trends Series)


BBVA Innovation Center - 2015
    In this issue you will find out all there is to be known about Design Thinking, the different and creative approach to businesses everyday challenges.

No Rules Rules: Netflix and the Culture of Reinvention


Reed Hastings - 2020
    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

The Rise of America: Remaking the World Order


Marin Katusa
    It has become widely accepted within the investment, political, and media sectors that America is on the decline and that China will drive the global agenda in the 21st century.To which I say, not so fast. This book carefully examines the trends and actual hard data from the economic, geopolitical, financial, and demographic spheres and comes to an inescapable conclusion: America’s future has never been brighter.Forged in the 20th century, America’s leadership role will expand in the 21st century, resulting in a substantial rise in the standard of living, not just for Americans but also across the world.

28 Books to $100K: A Guide for Ambitious Authors Who Want to Skyrocket Their Passive Income By Writing a Book a Month


Michelle Kulp - 2020
    They also found that 80% of authors make less than $6,000 per year, which is not a livable income.Michelle Kulp, 10x bestselling author, has been writing a book a month since 2019 and has generated thousands of dollars in passive income now using this system.If you are any type of expert - coach, speaker, consultant, trainer, healer, CEO, business owner - this is the perfect way to share your knowledge, attract new clients, and increase your following and author-ity!Here's some of what you'll discover in 28 Books to $100K: Why volume boosts visibility?How to write books that people want.Why shorter is better?6 types of short books to write.50 templates to help you create your Killer Titles.How to launch like a Pro and become a #1 bestselling author.16 Rapid Writing Secrets to help you get your book written fast.The Bestseller Checklist.7 Questions You Must Ask Before You Write Your Book.Your 12-Month Book template.The Self-Publishing Checklist.The extra rocket fuel your books need to keep selling.Your Income Tracking Chart.The 30-Day Roadmap to Writing a Book a MonthAnd More!If you're ready to turn your dreams into a reality, make passive income by self-publishing and become a 6-Figure Author, click the BUY NOW button and let's get started on this new brand new path!

Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner


Nina Munk - 2004
    The news was crazy, incredible. The biggest merger ever, it was, according to the media, an "awesome megadeal" and "a fusion of guts and glory." It was "the deal of the century" and "a mega-marriage of earth and cyberspace." An Internet upstart, AOL was buying the world's most powerful media and entertainment company. "A company that isn't old enough to buy beer," marveled the Wall Street Journal, "has essentially swallowed an ancien régime media conglomerate that took most of a century to construct."Two years later, after the smoke had cleared, $200 billion of shareholder value had vanished into cyberspace. On the trail of possible fraud, the SEC and the Justice Department started investigating AOL Time Warner's accounting practices. Meanwhile, a civil war had broken out inside the company, complete with backstabbing and personal betrayals. Before long, almost every major player was out of the company, discredited, and humiliated. Jerry Levin, Time Warner's "resident genius," lost his job, lost his reputation, and, in the view of some people, simply "lost it." Steve Case, the visionary leader of AOL, was forced out of the company he had created. Gone too was the telegenic wonder-boy Bob Pittman, and his gang of fast-talking salesmen. As for Ted Turner, he resigned from his post as vice-chairman of AOL Time Warner in early 2003, bitter, wiser, and $8.5 billion poorer.Fools Rush In is the definitive account of one of the greatest fiascos in the history of corporate America. In a narrative fraught with drama, Nina Munk reveals the overweening ambition and moral posturing that brought down the Deal of the Century. With painstaking reporting and the remarkable eye for detail she's known for, Munk lays out, step by step, the anatomy of a debacle. Irreverent, witty, and iconoclastic, she sees through it all brilliantly."As in all great Greek tragedies, you knew the plot before it played out," one perceptive insider told Munk on the subject of the AOL Time Warner deal; "you knew who'd be sacrificed at the altar." Here's what we discover in Fools Rush In: In their single-minded quest for power, Steve Case and Jerry Levin were at each other's throats even before the deal was announced. Bob Pittman was regarded as a "windup CEO" by Case, and viewed as a hustler by just about everyone at Time Warner. Ted Turner underestimated Jerry Levin's ruthlessness badly. And Levin himself, convinced he was creating a great legacy comparable to that of Time Inc.'s founder, Henry Luce, refused to acknowledge the obvious: that, with a remarkable sense of timing, Steve Case had used grossly inflated Internet paper to buy Time Warner.

Embrace the Work, Love Your Career: A Guided Workbook for Realizing Your Career Goals with Clarity, Intention, and Confidence


Fran Hauser
    This book helps put you in the driver's seat to embrace the journey and love your career." —Rebecca Minkoff, Founder of Rebecca Minkoff & The Female Founder CollectiveYOU ARE DESERVING OF A CAREER YOU LOVE.Fran Hauser, best-selling author of The Myth of the Nice Girl , follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource. Stemming from years of experience in senior leadership at Time Inc.'s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions:Fall in love with your careerDesign your career action planCreate time and spaceKnow your valueBuild your dream teamReflect and resetEach chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential.PRAISE FOR FRAN HAUSER:Named one of the "6 Most Powerful Women in NYC's Tech Scene" by Refinery29 "Is it possible to be both kind and a total badass? Yes—and Fran Hauser tells us how." — goop "Fran Hauser turns the 'nice girl' notion on its head."— Forbes "Fran gets into the mess—and gets specific—explaining how she has learned to handle all kinds of uncomfortable moments with authenticity and grace" — Refinery29

Hollywood Untold: The true and incredible stories of some of Hollywood’s biggest and best known stars, but never before told . (Little Known Facts Book 1002)


Chaz Allen - 2017
    These are the true and incredible stories of some of Hollywood’s biggest and best known stars, but never before told . Every story has been researched and verified, no matter how surprising or out of character it may seem to the public, for some of the world’s best known people. * "This book is a pure delight." - Daily Oklahoman * " The research is incredible and told in a most      entertaining fashion." - Houston Courier * " Chaz does it again!  This time a Best Seller!      - Blake's Review * " I read until my eyes hurt and still couldn't      put it down." -  Dexter. MacBride      - Columbia Review. *  "A Winner!" - Ray Hibbard, Edmond Life & Leisure. * “A surprise on every page. Fantastic true stories. We loved having Little Known Facts on our radio station for more than 10 years.” - Craig Stallcup – NetRadio Boston * “I could forget the news and nobody would notice. But forget to air Little Known Facts and I would get 30 phone calls.”– Matt Batton – WPRG Radio * “What a fantastic way to spend a few hours. I love these stories of my friends and fellow actors.” - Dale Robertson, Actor, Host. * “Chaz is a dear friend. I can attest to many of these stories personally. What a pleasure to see them put together in one place.” - Tony Randall, Actor -What famous woman movie star invented the snooze alarm? - What famous woman television personality was a spy in WWII? - Did you know it was a glamorous woman movie star who invented the secret codes to direct navy topedos... - Which famous star was the real impetus for the movie Pretty Woman - The Beverly Hillbillies really existed - Which famous movie star was actually AWOL from the Army - Which famous Hollywood hunk was actually a Mailman - Which television star was responsible for one of the biggest toy crazes in history - Which famous comedy star was once completely blind And many many more.

How to Publish Books on Amazon & Sell A Million Copies Using Kindle, Print & Audio Book


Glenn Langohr - 2015
    Discover how to Publish Books on Amazon & Sell A Million Copies Using Kindle, Print & Audio Book~ ON SALE FOR A LIMITED TIME FOR 0.99, USUALLY 3.99This Writing Guide is the # 1 Way to Learn The Entire Publishing Process on Amazon & Covers: How To Write More BooksHow To Find Which Categories to Publish InHow To Master Kindle Direct PublishingHow to Master Facebook MarketingHow to Master Product Descriptions (Synopsis)How to Use Community ForumsHow to Launch Book Promotions to Climb The Amazon RankingsHow To Master Print Publishing Using CreatespaceHow To Master Publishing Audio Books Using ACXHow To Remake Public Domain Books & Much More!

The Value of Debt in Building Wealth: Creating Your Glide Path to a Healthy Financial L.I.F.E.


Thomas J. Anderson - 2016
    In The Value of Debt in Building Wealth, bestselling author Thomas J. Anderson encourages you to rethink that. You'll walk away from this book with an understanding of how you can use debt wisely to secure the financial future you envision for yourself and your family. Student loans, mortgages, lines of credit, and other forms of debt are all discussed in detail, with a focus on smart planning for those who are accumulating assets--and debt--now.Should you rent or buy? How important is liquidity? What is good versus bad debt? How much debt should you have? What debt-to-income and debt-to-asset ratios should you aim for? Fixed debt or floating debt? What's the best way of saving for college and retirement? These are big questions that deserve thorough answers because the choices you make now could influence the course of your life. This thought-provoking book will open your eyes to savvy financial strategies for achieving your goals faster and with healthier bank accounts.Explore strategies for smart debt management, explained by one of the nation's top financial advisors Gain an understanding of investment basics and key financial concepts you'll need to achieve your long-term goals Understand the risks of having debt and the potential risks of being debt-free Make financial decisions now that will maximize your wealth, freedom, and opportunity later This book is not about buying things you cannot afford. It is about liquidity, flexibility and optimizing your personal balance sheet. The Value of Debt in Building Wealth is full of ideas you can apply to your own situation--no matter what your current asset level. Read this book today and thank yourself later.

Direct Hits Core Vocabulary of the SAT


Direct Hits - 2008
    This book includes the following features:- Selective vocabulary found on recent SATs and PSATs used in context. No more memorizing the definitions of long lists of seemingly random words in a vacuum.- Relevant, vivid, and memorable examples from pop culture, historic events, literature, and contemporary issues.- Six easy-to-tackle chapters- A Fast Review for each chapter, with quick definitions- A Final Review with sentence completion questions just like real SATs and PSATs, including complete solution explanationsBuilding on the success of previous editions, the authors of "Direct Hits Core Vocabulary of the SAT" consulted secondary school teachers, tutors, parents, and students from around the world to ensure that these words and illustrations are on target to prepare you for success on the SAT. You will find that the process is effective, worthwhile, and even fun!

The Stranger and the World's Bravest Little Girl


Gregg Olsen - 2013
    A woman is condemned for the “final betrayal of motherhood” – killing her children. A grieving mother becomes convinced that the man convicted of murdering her beautiful teenage daughter is innocent. New York Times bestselling author Gregg Olsen (If Loving You Is Wrong, Starvation Heights) and veteran journalist Rebecca Morris (Ted and Ann – The Mystery of a Missing Child and Her Neighbor Ted Bundy), delve into their Notorious USA crime files to take a new look at Idaho’s most notorious crimes. Cases include: Shasta Groene – the brave little girl was the only survivor of a random murder and kidnapping in Coeur d’Alene. Jeralee Underwood – an eleven-year-old who had the bad luck to meet a ruthless killer as she performed her favorite task of the day, delivering newspapers to her Pocatello neighborhood. Robin Row – the only woman on Idaho’s Death Row liked to set fires that killed her children. She just happened to have purchased life insurance before the tragic incidents. Angie Dodge – Carol Dodge grieved her daughter’s murder for years, until she became convinced the police had coerced a confession and convicted the wrong man. Now she’s working for Christopher Tapp’s release. Lyda Trueblood – America’s first female serial killer liked to bake apple pies. She sprinkled in a secret ingredient – arsenic. Sarah Johnson – The teenager with the blonde ponytail shot her parents with a rifle, then hid her blood-spattered pink bathrobe in the garbage. With a bonus essay from Olsen, author of the 2005 Idaho Book of the Year, The Deep Dark – Disaster and Redemption in America’s Richest Silver Mine. About the authors: GREGG OLSEN IS THE NEW YORK TIMES, Wall Street Journal and USA Today bestselling author of twenty books, both true crime and fiction, including Abandoned Prayers, Closer than Blood, A Twisted Faith, Starvation Heights, and If Loving You Is Wrong. He appears frequently on Dateline NBC, NPR, Good Morning America, The Early Show, FOX News; CNN, Anderson Cooper 360, Entertainment Tonight, Inside Edition, Extra, Access Hollywood, Snapped, Deadly Women, and A&E's Biography. REBECCA MORRIS IS A VETERAN JOURNALIST and the author of Ted and Ann – The Mystery of a Missing Child and Her Neighbor Ted Bundy. Her writing has appeared in People, Entertainment Weekly, New York Newsday, The Seattle Times, The Oregonian and many other publications. She worked in broadcast journalism in New York. Olsen and Morris’s book about missing Utah mom Susan Cox Powell, her husband Josh, and their boys Charlie and Braden, If I Can’t Have You –Susan Powell, Her Mysterious Disappearance and the Murder of her Children will be published by St. Martin’s in 2014. Also by Gregg Olsen and Rebecca Morris The Girl and the Horrors of Howard Avenue (Notorious Oregon) The Boy Who Fired the First Shot (Notorious Washington) If there’s a notorious case you’d like us to write about – anywhere in the country – contact us: Gregg@GreggOlsen.com Rebecca@RebeccaTMorris.com

Tony Accardo is Joe Batters


Neil Gordon - 2018
    Throw in the St. Valentine’s Day Massacre and the murders of John F. Kennedy, Lee Harvey Oswald, Marilyn Monroe, Bugsy Siegel, Sam Giancana, Lucky Luciano, Tony the Ant Spilotro, Johnny Roselli and Jimmy Hoffa. Toss in Hollywood scandal and the mobbed up career of Frank Sinatra and his Rat Pack. Now you can begin to grasp the epic story of Tony Accardo. Why has this story never been told? Accardo killed everyone in his path: family, friends, cops, reporters, movie stars, and politicians. Operating from deep within the shadows Tony influenced national policy, exploited the FBI, owned politicians, and fixed presidential elections. Connected to every gangster from Al Capone to Lucky Luciano to John Gotti, Joe Batters is the must-read that every Godfather fan is craving.

Spanish: 201 Easy Spanish Phrases: Increase Your Vocabulary With New Spanish Phrases & Words Explained. Includes Access to a Spanish Audio Book


J.G. Jimenez - 2015
    These are phrases that you hear almost every day in Spanish speaking countries, on TV, in movies, and when talking with friends in Spanish. Included in this book is FREE Access to Downloadable Mp3's of this book. Spanish Audio book is available by clicking link in book. This book is very basic Spanish. It is for beginning Spanish learners or students that want to review basic Spanish phrases. Some Topics Covered in this book are: Greetings Music What are you doing? Phrases about the Present (right now) Phrases about the Past Hotels Restaurants And Many More! Are you ready to learn some Spanish phrases you can use right away? GREAT! Download the book now and start learning Spanish.

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships


Randy Frisch - 2019
    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.